Amazon Seller Cuts Ad Costs 63 Boosts Orders 242

Amazon Seller Cuts Ad Costs 63 Boosts Orders 242

This article tells the success story of Amazon seller Chloe, who reduced ACOS by 63% and increased order volume by 242% within two weeks by setting clear KPIs, optimizing keyword strategies, and utilizing the Yishutong advertising intelligent optimization tool. It emphasizes the importance of clear goals, data-driven decision-making, and effective tool utilization in Amazon advertising optimization, providing valuable experience for other sellers. This case study highlights practical strategies for improving advertising performance and achieving significant results on the Amazon platform.

01/04/2026 Logistics Industry Insights
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Douyin Drives Shift from Shelf to Interestbased Ecommerce Models

Douyin Drives Shift from Shelf to Interestbased Ecommerce Models

This paper delves into the distinctions between shelf e-commerce and interest-based e-commerce, using Douyin e-commerce as a case study to explore how interest-based platforms are incorporating shelf e-commerce functionalities. It also examines brand operational strategies across different platforms. The article argues that the future of e-commerce lies in the convergence of shelf and interest-based models, catering to diverse consumer shopping preferences. This fusion aims to provide a more comprehensive and engaging shopping experience for users.

01/07/2026 Logistics Encyclopedia
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Small Businesses Gain Edge with Personalized Holiday Shopping

Small Businesses Gain Edge with Personalized Holiday Shopping

An ActiveCampaign study reveals that 84% of consumers plan to shop at small businesses during the holiday season, with nearly 60% willing to pay more for their products. Gen Z and Baby Boomers show a stronger preference for small businesses. However, trust and convenience remain challenges. Personalized experiences and social media marketing are crucial for small businesses to enhance their competitiveness during this period. They need to leverage these strategies to attract and retain customers in the face of larger competitors.

01/05/2026 Logistics Industry Insights
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Uzbekistan Boosts Customs Audits with Maldives Expertise

Uzbekistan Boosts Customs Audits with Maldives Expertise

Supported by the SECO-WCO Global Trade Facilitation Programme, a delegation from Uzbekistan Customs visited the Maldives to study post-clearance audit. Through experience exchange and practical exercises, Uzbekistan learned about the Maldives' best practices in risk management and trader compliance. Adapting these practices to their own context, Uzbekistan developed reform plans to improve its national post-clearance audit system and promote trade facilitation. The visit focused on building capacity and understanding practical implementation of modern audit techniques for enhanced efficiency.

01/05/2026 Customs Knowledge
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New IATA Course Aims to Boost Airline Customer Service

New IATA Course Aims to Boost Airline Customer Service

The International Air Transport Association (IATA) offers the 'Airline Customer Service' course to enhance the service skills of frontline customer service staff, addressing industry changes driven by the internet and social media. The course covers communication skills, cross-cultural awareness, and stress management. Through online self-study and examinations, participants can earn an IATA certificate, ultimately improving the customer service level of airlines. This program equips professionals with the necessary tools to excel in today's dynamic aviation landscape and provide exceptional customer experiences.

01/08/2026 Airlines
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Bangladesh Customs Boosts Trade Efficiency with Stakeholder Talks

Bangladesh Customs Boosts Trade Efficiency with Stakeholder Talks

The Global Trade Facilitation Programme (GTFP), jointly initiated by the World Customs Organization and the Swiss State Secretariat for Economic Affairs, has launched a specific assistance program for Bangladesh. This program aims to help Bangladesh Customs optimize goods release processes and improve trade efficiency. In-depth strategic dialogues were held on the issue of Time Release Study (TRS), and a comprehensive TRS work plan was developed to ensure the sustainability of goods release times and strengthen the autonomy of Bangladesh Customs.

01/26/2026 Customs Knowledge
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Lightbulbscom Boosts Peak Season Efficiency Without Hiring

Lightbulbscom Boosts Peak Season Efficiency Without Hiring

LightBulbs.com doubled its throughput during peak season without adding headcount by building an integrated logistics and automation solution. This included a multi-carrier platform, automated dimensioning, real-time visibility, and freight auditing. These improvements effectively controlled logistics costs and increased customer satisfaction. This case study highlights the importance of logistics optimization for e-commerce growth. The solution enabled them to handle increased volume efficiently and maintain service levels, demonstrating a significant return on investment in logistics technology and process improvements.

01/29/2026 Logistics Industry Insights
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Wearable Tech Boosts Smart Factory Efficiency and Revenue

Wearable Tech Boosts Smart Factory Efficiency and Revenue

A Zebra Technologies study reveals that connected factories worldwide will double within five years, with over a third of companies expecting to achieve this by 2022. Nearly 88% anticipate revenue growth, with 44% projecting at least a 5% increase. Connected factories, through quality checkpoints, automation, and wearable technology, enhance flexibility, quality control, production efficiency, and business insights, helping companies seize the opportunities of smart manufacturing. This transformation allows for improved operational performance and a competitive edge in the evolving industrial landscape.

01/29/2026 Logistics Industry Insights
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Truckload Carriers Overcome Challenges to Maintain Service Quality

Truckload Carriers Overcome Challenges to Maintain Service Quality

This paper explores the full truckload (FTL) transportation industry, examining how companies can win customers by providing excellent service amidst surging demand and ongoing challenges. It focuses on analyzing the common characteristics of 39 leading carriers, including reliability, flexibility, communication skills, technological innovation, and a customer-centric approach. The study emphasizes their benchmark role within the industry and highlights best practices for success in the competitive FTL market. These carriers exemplify how dedication to service quality drives customer satisfaction and market leadership.

01/20/2026 Logistics Industry Insights
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RFID Tech Boosts Retail Supply Chain Inventory Accuracy

RFID Tech Boosts Retail Supply Chain Inventory Accuracy

A GS1 US study reveals accelerated RFID adoption in retail, with manufacturers and retailers leveraging it to enhance inventory visibility and respond to omnichannel demands. Nearly half of manufacturers and over half of retailers have implemented RFID, significantly improving inventory accuracy, optimizing logistics, and reducing stockouts, thereby supporting omnichannel retail. Despite challenges related to cost, standards, and privacy, RFID technology continues to drive transformation and upgrades within the retail sector. Its impact on supply chain efficiency and customer experience is becoming increasingly evident.

01/20/2026 Logistics Industry Insights
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