New Framework Aims to Boost Gender Equality in Global Trade

New Framework Aims to Boost Gender Equality in Global Trade

During the 2019 WTO Global Review of Aid for Trade, the WCO co-organized a side event focusing on gender mainstreaming in trade facilitation. The meeting highlighted the importance of gender equality, revealing barriers to women's participation in trade. Experiences from the EU and Uganda were shared, and the WCO presented its tools and initiatives to promote gender equality and diversity in customs. This event laid the groundwork for future efforts to promote gender equality within Aid for Trade initiatives.

Beidou Zhiying Uses AI to Boost Global Content Creation

Beidou Zhiying Uses AI to Boost Global Content Creation

Beidou Zhiying will hold a launch event in Nanjing on January 16, 2026, to unveil its highly anticipated "Seven Stars AI Agent," showcasing a new paradigm of AI-powered content creation and global distribution. The event will also feature the announcement of a B-end business cooperation strategy, opening up AI tools, a global distribution network, and compliant settlement capabilities. This aims to promote OPC (Open Platform Collaboration) model industry synergy and explore OPC policy implementation and industry model construction.

Amazon FBA Freight Forwarders Struggle Amid Capacity Compliance Crises

Amazon FBA Freight Forwarders Struggle Amid Capacity Compliance Crises

FBA first leg freight forwarders face triple challenges: capacity, compliance, and payment terms. Breaking the deadlock requires building a multi-level capacity network, shifting from 'post-event compensation' to 'pre-event prevention', and implementing 'tiered payment terms + risk control'. The future trend is to transform from 'pure transportation' to 'supply chain service providers', deeply integrating resources, providing digital services, and expanding value-added businesses. This transition will enable them to overcome current obstacles and thrive in the evolving cross-border logistics landscape.

Wildberries China to Reveal 2026 Expansion Plans in Livestream

Wildberries China to Reveal 2026 Expansion Plans in Livestream

Wildberries China will host an anniversary live stream on December 30th, unveiling its platform strategy for 2026. The event will share growth experiences from sellers achieving hundreds of millions in revenue, provide answers to compliance and logistics questions, and introduce progress on localization services. The aim is to empower Chinese sellers to seize opportunities and achieve business growth on the Wildberries platform. This event will offer valuable insights and practical solutions for navigating the cross-border e-commerce landscape with Wildberries.

MHX CEO Urges Faster Digital Shift in Supply Chains at Promatdx

MHX CEO Urges Faster Digital Shift in Supply Chains at Promatdx

An interview with MHI CEO John Paxton highlights how the pandemic accelerated the digital transformation of supply chains. MHI, through its ProMatDX virtual event, empowers the industry to address challenges by providing knowledge, connections, and market access. Themed "Power Up," ProMatDX reshapes the industry ecosystem through virtual booths, keynotes, and online seminars, driving supply chain intelligence, automation, and sustainability. This virtual event provided a crucial platform for industry professionals to connect and explore innovative solutions during a period of rapid change.

Amazon Launches Demographics Tool for Sellers

Amazon Launches Demographics Tool for Sellers

Amazon's new "Demographics" feature allows sellers to view consumer profiles at the ASIN level, optimizing product information and ad targeting. Vendor Central accounts now include "Purchase Location" analytics, aiding in regional inventory and marketing strategy optimization. Platforms like eBay and Wish also offer similar data functionalities. Data-driven operation is an inevitable trend in cross-border e-commerce. Seizing these opportunities can significantly improve performance by allowing sellers to better understand their customers and tailor their approach accordingly.

Directtoconsumer Brands Face Cash Flow Challenges Amid Growth

Directtoconsumer Brands Face Cash Flow Challenges Amid Growth

This article explores common cash flow management challenges faced by D2C brands during expansion. Jon Blair, founder of Free to Grow CFO, emphasizes that a profitable income statement doesn't guarantee healthy cash flow. Brands should focus on the impact of inventory, accounts receivable, and marketing expenses on cash flow. Establishing a cash flow forecasting mechanism is crucial for sustainable growth. By proactively managing these elements, D2C brands can navigate the complexities of scaling and ensure long-term financial stability.

Freight Forwarders Leverage Digital Platforms for Global Growth

Freight Forwarders Leverage Digital Platforms for Global Growth

Freight forwarding companies need to shift from traditional customer acquisition methods to embrace digital transformation. Utilizing diverse channels such as B2B platforms, social media, industry exhibitions, and specialized freight forwarding platforms, they can precisely target potential customers. Providing high-quality services and leveraging word-of-mouth marketing are crucial for attracting more leads and achieving efficient customer acquisition. This shift enables freight forwarders to effectively compete in the modern, digitally-driven logistics landscape and expand their customer base.

Amazon Sellers Boost ROI with Offplatform Ad Attribution

Amazon Sellers Boost ROI with Offplatform Ad Attribution

Amazon Attribution is a powerful tool for brand sellers to track and optimize the performance of their off-Amazon advertising. By accurately measuring conversion rates across different advertising channels, optimizing ad strategies, and gaining insights into customer behavior, it helps sellers improve advertising ROI and break through growth bottlenecks. Additionally, sellers can earn up to 10% in referral bonuses, accelerating non-Amazon marketing growth. Mastering Amazon Attribution is a key factor for sellers to gain a competitive edge.

Mexican Fashion Influencers Drive Crossborder Ecommerce Growth

Mexican Fashion Influencers Drive Crossborder Ecommerce Growth

This article identifies the top 10 most followed fashion bloggers on Instagram in Mexico. It analyzes their characteristics and strengths, providing cross-border e-commerce businesses with practical advice on leveraging these influencers for marketing and promotion. The aim is to help brands accurately reach young Mexican consumers by understanding how these bloggers connect with their audience and what kind of content resonates best. This knowledge allows for targeted campaigns and increased brand awareness within the Mexican market.