ERP Solutions Help Optimize Amazon Ad Spend Via Dayparting

ERP Solutions Help Optimize Amazon Ad Spend Via Dayparting

This article provides an in-depth analysis of the Amazon advertising time-of-day bidding feature within the TongTool ERP marketing system. It details how to create templates, set strategy rules, and illustrates the execution effects with specific examples. By flexibly utilizing the time-of-day bidding function, sellers can precisely reach their target customers, improve advertising ROI, and achieve refined advertising operations. This leads to more efficient and effective ad spending and ultimately, increased profitability.

02/12/2026 Logistics Encyclopedia
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Ecommerce Sites Prioritize Page Speed to Enhance Conversions

Ecommerce Sites Prioritize Page Speed to Enhance Conversions

This article delves into the critical impact of page load speed on e-commerce website performance. It provides practical optimization strategies, including image optimization, lazy loading, code minification, reducing HTTP requests, avoiding unnecessary redirects, streamlining plugins, and selecting high-performance servers and CDNs. The article emphasizes continuous monitoring and optimization to help sellers improve user experience, search engine rankings, and conversion rates. By implementing these strategies, businesses can significantly enhance their online presence and drive sales.

02/12/2026 Logistics Encyclopedia
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Google Search Ad Rankings Key Factors Beyond Bidding

Google Search Ad Rankings Key Factors Beyond Bidding

This article delves into the key factors influencing Google Search Ads ranking, highlighting that high bids alone don't guarantee top positions. It emphasizes the importance of Quality Score, historical performance, ad extensions, landing page quality, ad group structure, and competitor analysis. This provides guidance for independent website sellers to optimize their advertising strategies and improve ad performance, ultimately driving more relevant traffic and conversions. Understanding these factors is crucial for achieving a competitive edge in the Google Ads landscape.

02/12/2026 Logistics Industry Insights
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Amazons New Payment Policy Strains Seller Cash Flow

Amazons New Payment Policy Strains Seller Cash Flow

Amazon will implement new DD+7 fund reserve regulations on March 12, 2026, extending the seller's payment cycle and increasing cash flow pressure. Sellers need to reassess their capital turnover, optimize inventory and advertising strategies, and actively seek financing channels to cope with the challenges posed by the new regulations and ensure stable operations. This change requires careful planning and proactive measures to mitigate potential financial strain on cross-border e-commerce businesses operating on the Amazon platform.

02/12/2026 Logistics Industry Insights
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Ozon Boosts Ad Growth with Datadriven Strategy

Ozon Boosts Ad Growth with Datadriven Strategy

This article details how to view and analyze promotion statistics on the OZON platform, including selecting promotion types, time periods, and grouping methods, as well as how to interpret key data metrics. Through in-depth data analysis, sellers can optimize their advertising strategies, improve click-through rates and conversion rates, and ultimately achieve a higher return on investment. The guide provides practical steps for understanding and utilizing OZON's data tools to enhance campaign performance and maximize profitability.

02/12/2026 Logistics Encyclopedia
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Ocean Freight Surcharges Explained for Global Trade Efficiency

Ocean Freight Surcharges Explained for Global Trade Efficiency

This article provides an in-depth analysis of the three main components of ocean freight costs: ocean freight, surcharges, and local charges. It also details the cost items borne by both buyers and sellers under different trade terms. By understanding the composition of ocean freight costs, companies can effectively control international trade costs and enhance their competitiveness. This knowledge empowers businesses to better manage their logistics expenses and optimize their supply chain for improved profitability in the global market.

02/03/2026 Logistics Encyclopedia
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Guide to Effective Account Management at Allegro Poland

Guide to Effective Account Management at Allegro Poland

This article provides a detailed analysis of common account management issues on Allegro Poland, including account verification and information modification. It covers the modification processes and precautions for usernames, registration contact information, account details, email addresses, company account information, and business invoice details. The goal is to help sellers efficiently manage their accounts, avoid operational risks, and successfully expand into the Polish market. This guide helps navigate the complexities of Allegro account maintenance for optimal performance and growth.

02/03/2026 Logistics Encyclopedia
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Rotating Shelf Designs Face Patent Infringement Claims

Rotating Shelf Designs Face Patent Infringement Claims

This alert addresses the patent infringement case 25-cv-1951 initiated by Kundian Guo concerning a rotating storage rack, focusing on analyzing the potential risks associated with the patent USD1,047,592S. It serves as a warning to sellers of related products to conduct self-checks of their store listings and promptly remove any products that may infringe on the patent to avoid legal disputes. This proactive measure aims to mitigate potential liabilities arising from the alleged design patent infringement.

02/02/2026 Customs Knowledge
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Malaysias Cosmetics Ecommerce Faces Customs and Platform Challenges

Malaysias Cosmetics Ecommerce Faces Customs and Platform Challenges

This article provides a comprehensive analysis of key customs clearance considerations for cross-border e-commerce businesses shipping cosmetics to Malaysia. It covers product compliance, customs declaration, express delivery options, platform selection, and tax management. Practical advice and case studies are offered to help sellers successfully enter the Malaysian market. The guide aims to equip businesses with the necessary knowledge for navigating the complexities of shipping cosmetics to Malaysia and maximizing their potential in this growing market.

02/02/2026 Logistics
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Global Ecommerce Firms Optimize Crossborder Logistics

Global Ecommerce Firms Optimize Crossborder Logistics

This paper delves into the mainstream logistics models for cross-border e-commerce, comparing the characteristics and advantages/disadvantages of international express delivery, postal parcels, dedicated line logistics, and overseas warehouses. It provides selection strategies and optimization suggestions to help sellers succeed in the global market. The analysis focuses on choosing the most suitable logistics solution based on factors like cost, speed, and reliability, ultimately aiming to improve efficiency and reduce expenses for cross-border e-commerce businesses.

02/02/2026 Logistics Encyclopedia
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