Amazon Sellers Optimize Ads with Automated Tools

Amazon Sellers Optimize Ads with Automated Tools

This article provides an in-depth analysis of sophisticated operational techniques for Amazon Automatic Ads. It offers practical advice on optimizing Click-Through Rate (CTR), Conversion Rate, and ACoS. Furthermore, it explores the synergistic use of automatic and manual campaigns. The aim is to empower sellers to efficiently tap into the blue ocean of traffic, improve advertising performance, and achieve profitable growth by leveraging data-driven insights and strategic adjustments.

12/30/2025 Customs Knowledge
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Ecommerce Firms Cut Perks Amid Crossborder Industry Downturn

Ecommerce Firms Cut Perks Amid Crossborder Industry Downturn

The cross-border e-commerce industry is facing a winter, with layoffs, salary reductions, and benefit cuts becoming widespread. This article reveals the current state of the industry, using a well-known cross-border e-commerce company in Guangzhou as an example to analyze the impact of its salary adjustments. It also explores how companies and individuals can cope with the challenges and strive for survival and development amidst industry changes.

12/30/2025 Logistics Industry Insights
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Amazon Updates Algorithm to Enhance Seller Rankings and Sales

Amazon Updates Algorithm to Enhance Seller Rankings and Sales

Amazon's algorithm has undergone significant adjustments. This article delves into key changes, including increased conversion rate weighting, altered review weighting, stricter enforcement against violations, reduced effectiveness of on-site promotion, the advantage of FBA warehousing, higher advertising order weighting, and accelerated keyword ranking. It provides sellers with an updated guide for crafting bestseller strategies, considering the evolving algorithm and emphasizing the importance of adaptation for successful e-commerce operation on Amazon.

02/04/2026 Logistics Industry Insights
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Schwab Feds Datadriven Policy to Persist Through 2026

Schwab Feds Datadriven Policy to Persist Through 2026

Charles Schwab believes the Federal Reserve may stick to a 'data-dependent' strategy until 2026, with rate adjustments contingent on inflation and employment data. Market expectations anticipate potential rate cuts this year, but the risk of inflation resurgence shouldn't be overlooked. The Fed's independence is crucial. Regarding AI investment, focus on profitability. Investors should flexibly adjust their strategies. Simultaneously, Charles Schwab announced a CEO transition and a dividend increase.

02/05/2026 International Settlement
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UPS Raises Rates to Boost Logistics Services

UPS Raises Rates to Boost Logistics Services

UPS has announced optimizations to its ground, air, and international service rates, with an average increase of 6.9%, along with adjustments to surcharges. This move aims to support UPS's ongoing expansion and service capability enhancements, providing customers with a superior logistics experience and helping businesses grow efficiently in the global market. UPS is committed to building a smart, efficient, and green logistics ecosystem, working with businesses to create a shared future.

01/16/2026 Logistics
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Amazon Sellers Shift to Temu Amid Fee Increases

Amazon Sellers Shift to Temu Amid Fee Increases

Amazon announced a new round of fee adjustments, with rising logistics costs causing dissatisfaction among sellers. Facing the 'fourth consecutive price increase,' some sellers are considering switching to platforms like Temu to seek new development opportunities. This price hike may accelerate the reshuffling and transformation of the cross-border e-commerce industry. Sellers are looking for alternatives to mitigate the impact of increased costs and maintain profitability in a competitive market.

01/16/2026 Logistics
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Amazon Cuts FBA Storage Limits for European Sellers

Amazon Cuts FBA Storage Limits for European Sellers

Amazon's European FBA policies are tightening, with significantly reduced inventory limits and a higher IPI threshold, presenting numerous challenges for sellers. This article analyzes the impact of these policy changes, explores strategies for sellers to adapt, and offers recommendations for improving IPI scores and optimizing inventory management. The goal is to help sellers navigate the evolving Amazon landscape and find ways to survive and thrive amidst these policy adjustments.

01/19/2026 Logistics
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Retailers Use Standard Campaigns to Drive Targeted Store Traffic

Retailers Use Standard Campaigns to Drive Targeted Store Traffic

This article details how new stores can leverage Standard Campaigns for precise traffic acquisition. It outlines three steps: laying a solid foundation, launching a Standard Campaign, and making flexible adjustments. This approach helps merchants acquire the most accurate traffic at the lowest cost, enabling a rapid store launch. The article emphasizes the controllability and cost-effectiveness of Standard Campaigns, making them an effective choice for new stores to start their business.

01/15/2026 Logistics Industry Insights
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Postthanksgiving Trucking Demand Boosts Market Capacity DAT

Postthanksgiving Trucking Demand Boosts Market Capacity DAT

DAT data reveals a strong rebound in the truckload spot market post-Thanksgiving, with surging freight volumes and tightening capacity. Linehaul rates experienced slight fluctuations. Increased agricultural imports from Mexico and technological innovations are reshaping the freight market. While signs point towards recovery, the path ahead remains challenging, requiring close monitoring of market dynamics and flexible strategy adjustments. The freight market is showing resilience but requires careful navigation.

01/19/2026 Logistics Industry Insights
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Mexico Tariffs SE Asia Logistics Challenge Crossborder Ecommerce

Mexico Tariffs SE Asia Logistics Challenge Crossborder Ecommerce

This article analyzes recent key developments in cross-border e-commerce, including the impact of Mexico's tariff policy adjustments on footwear exports, the opportunities presented by Cainiao's logistics upgrade in Southeast Asia, changes in major e-commerce platform rules, the growth of China-Europe Railway Express, and the US tariff transition policy. Businesses need to closely monitor policy changes and flexibly adjust their operating strategies to meet challenges and seize opportunities.

01/23/2026 Logistics
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