Amazon Sellers Optimize Ads for Lowcost Niche Products

Amazon Sellers Optimize Ads for Lowcost Niche Products

This paper addresses the challenges of Amazon advertising for low-priced, non-standard products and proposes a refined advertising strategy. By employing keyword analysis, competitor targeting, and remarketing techniques, combined with waterfall testing and a low-price long-tail keyword strategy, it effectively controls ACOS. This helps sellers achieve profitability in a highly competitive market. The approach focuses on optimizing ad spend and improving conversion rates for niche products, ultimately leading to better ROI on advertising campaigns.

01/06/2026 Logistics Industry Insights
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Google Account Recovery Managing IP and Environment Risks

Google Account Recovery Managing IP and Environment Risks

Google account suspension is a common issue for cross-border e-commerce. This article delves into account recovery strategies, emphasizing the importance of using clean IP addresses and creating a completely new browser environment. It provides a detailed operational guide to help you evade risk controls and successfully restore your business. Learn how to configure your IP and browser settings to minimize the chance of future account suspensions and maintain a stable online presence for your e-commerce activities.

01/15/2026 Customs Knowledge
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Iran Adopts Wcobacked Audit System to Boost Customs Efficiency

Iran Adopts Wcobacked Audit System to Boost Customs Efficiency

The WCO held a Post Clearance Audit (PCA) workshop in Iran to assist the country in introducing PCA concepts, improving the efficiency of customs controls, and optimizing the trade environment. The workshop aimed to enhance Iran's capacity in conducting effective post-clearance audits, which are crucial for ensuring compliance with customs regulations and facilitating legitimate trade. By adopting PCA, Iran can streamline its customs procedures, reduce delays, and promote a more transparent and predictable trading system, ultimately contributing to trade facilitation.

01/07/2026 Customs Knowledge
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Amazon Sellers Adopt New Strategies to Cut Fulfillment Costs

Amazon Sellers Adopt New Strategies to Cut Fulfillment Costs

This paper delves into the impact of Amazon's inventory placement on seller costs and explores potential strategies to avoid it, including modifying shipping addresses, adjusting product dimensions, and merging shipments with older versions. It also provides a guide to navigating Amazon warehouses and emphasizes the importance of data-driven warehouse selection strategies. The aim is to help sellers reduce costs and improve efficiency by understanding and mitigating the challenges associated with Amazon's inventory placement program.

01/16/2026 Logistics
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Free Excel Template Simplifies Small Business Inventory Management

Free Excel Template Simplifies Small Business Inventory Management

This article introduces a practical Excel-based inventory and sales management system template suitable for small and micro enterprises and individual businesses. The system integrates management modules such as customers, products, sales, purchases, accounts receivable, unshipped goods, returns, and sales representatives. It automatically calculates and generates data through built-in functions and pivot tables, helping users efficiently manage inventory and sales data and improve operational efficiency. This Excel template offers a user-friendly solution for tracking sales, managing inventory, and generating reports without the need for expensive software.

01/23/2026 Warehousing
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Azerbaijan Adopts Nonintrusive Tech to Streamline Customs Trade

Azerbaijan Adopts Nonintrusive Tech to Streamline Customs Trade

Azerbaijan Customs, with support from the World Customs Organization and the Japan Customs Cooperation Fund, held a workshop on X-ray image analysis to enhance the application of Non-Intrusive Inspection (NII) technologies. This initiative aims to improve customs clearance efficiency, combat smuggling, and promote trade facilitation through NII techniques. The experience provides valuable lessons for other customs administrations seeking to leverage technology for enhanced border security and streamlined trade processes.

01/26/2026 Customs Knowledge
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Ecommerce Firms Prioritize Sustainable Growth Over Trends

Ecommerce Firms Prioritize Sustainable Growth Over Trends

Small and medium-sized e-commerce sellers should avoid over-reliance on promotional activities and seasonal products, returning to steady operations. Achieving stable growth and avoiding risks associated with blindly chasing trends requires: meticulous product selection, solidifying the fundamentals, lean advertising, reasonable inventory management, risk early warning systems, diversified channels, data-driven decision-making, and continuous learning. This approach helps to build a sustainable business model less susceptible to market volatility and ensures long-term profitability.

01/26/2026 Logistics Industry Insights
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Lightbulbscom Boosts Logistics Efficiency Without New Hires

Lightbulbscom Boosts Logistics Efficiency Without New Hires

LightBulbs.com tackled peak e-commerce order volumes with an integrated shipping and dimensioning solution. This approach enabled them to reduce costs and improve efficiency without needing to hire additional staff. By automating and optimizing their shipping processes, they successfully navigated the challenges of high-demand periods, demonstrating a scalable and cost-effective strategy for managing e-commerce logistics.

01/26/2026 Logistics
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Lightbulbscom Boosts Peak Season Efficiency Without New Hires

Lightbulbscom Boosts Peak Season Efficiency Without New Hires

LightBulbs.com doubled its throughput during peak season without adding staff by integrating logistics operations and building an integrated shipping and dimensioning solution. Key strategies included: a multi-carrier platform to simplify shipping, automated dimensioning to optimize freight costs, real-time visibility to track progress, and identification and recovery of erroneous charges. This case offers valuable insights for e-commerce businesses facing logistics peaks. By streamlining processes and leveraging technology, LightBulbs.com achieved significant efficiency gains and cost savings in their shipping operations.

01/26/2026 Logistics
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Lightbulbscom Boosts Shipping Efficiency Without New Hires

Lightbulbscom Boosts Shipping Efficiency Without New Hires

LightBulbs.com doubled its shipments during peak e-commerce season while maintaining existing staffing levels by building an integrated shipping and dimensioning solution. Key to their success was a multi-carrier platform streamlining the shipping process, automated dimensioning improving freight cost accuracy, real-time visibility into overall logistics operations, and freight auditing recovering improper charges. This case provides valuable experience for e-commerce companies looking to improve logistics efficiency.

01/26/2026 Logistics
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