Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon ad ROAS plummeting? Don't panic! Amazon has updated its ad display attribution rules with the new "Shopping Signals Enhancement" model. This article analyzes the impact of the new rules and provides three key strategies: update benchmarks, optimize budget allocation, and leverage comprehensive data. We also remind sellers to pay attention to aged inventory fees to avoid storage costs eroding profits. Embrace change, and refined operations are the key to success! Stay ahead by adapting to these changes and optimizing your Amazon advertising strategy for maximum ROI.

01/23/2026 Logistics Industry Insights
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EU Antitrust Issues Jeopardize Fedextnt Express Deal

EU Antitrust Issues Jeopardize Fedextnt Express Deal

FedEx's planned acquisition of TNT faces stricter antitrust scrutiny from the European Commission, primarily focusing on the international express and deferred small package delivery markets. Concerns revolve around potential market dominance and increased shipping costs. Despite regulatory pressure, both companies intend to complete the transaction and have established relevant terms. Industry analysts believe the deal benefits TNT, FedEx, and EU shippers. However, DHL's political influence could pose a potential obstacle. The EU commission is thoroughly investigating the potential impact on competition within the European express delivery sector.

01/26/2026 Logistics Industry Insights
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Trucking Industry Rebounds Amid Demand Challenges

Trucking Industry Rebounds Amid Demand Challenges

FTR's latest Trucking Conditions Index (TCI) reveals a significant rebound in April from March's low, but underlying demand concerns persist. The report highlights the impact of inflation, rising fuel prices, and driver shortages on the industry. It advises trucking companies to focus on improving efficiency, reducing costs, and providing excellent customer service to navigate future challenges and opportunities. While the TCI shows improvement, the report suggests a cautious approach, emphasizing the need for proactive strategies to maintain profitability and competitiveness in a dynamic market.

01/26/2026 Logistics Industry Insights
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USPS Announces 10year Plan to Adapt to Ecommerce Growth

USPS Announces 10year Plan to Adapt to Ecommerce Growth

The United States Postal Service (USPS) has unveiled its ten-year revitalization plan, “Delivering for America,” aiming to reshape its financial standing and improve service quality. This plan involves expanding package delivery services, optimizing operations, and upgrading technology to meet the demands of the e-commerce era. While the plan faces challenges related to competition, implementation, and policy, its successful execution could significantly impact the US logistics industry. The revitalization focuses on modernization and efficiency improvements to ensure the USPS remains a viable and competitive entity.

01/26/2026 Logistics
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EU Antitrust Review Threatens UPSTNT Merger

EU Antitrust Review Threatens UPSTNT Merger

The EU reviewed UPS's acquisition of TNT, expressing concerns about potential monopolies. Both companies argued that competition would persist and the merger would benefit Europe. However, the merger could significantly alter the landscape of global logistics competition. The European Commission scrutinized the deal to ensure fair competition and prevent consumer harm. The potential impact on pricing, service quality, and innovation were key considerations during the review process. Ultimately, the EU's decision aimed to safeguard the interests of businesses and consumers within the European market.

01/26/2026 Logistics
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Russian Ecommerce Tax Reform Challenges Chinese Sellers

Russian Ecommerce Tax Reform Challenges Chinese Sellers

Russia's cross-border e-commerce tax reform will be gradually implemented from 2027, abolishing tax exemptions for low-value parcels, which will impact Chinese sellers. The new regulations will force business model iterations and promote the market towards standardization and branding. Chinese sellers need to strengthen brand building, localization operations, and compliance capabilities to gain a competitive advantage in the post-tax-exemption era. This includes adapting to the new tax environment and focusing on providing value beyond just low prices to attract and retain Russian consumers.

01/26/2026 Logistics Industry Insights
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US Warns Sanctions on Russia Trade Partners Targets China India

US Warns Sanctions on Russia Trade Partners Targets China India

The US Congress is pushing a sanctions bill that proposes tariffs of up to 500% on goods imported into the US from countries purchasing Russian energy. This aims to cut off Russia's war funding but could significantly impact countries like China and India. The bill's future is uncertain and has already triggered global trade tensions, forcing nations to balance energy security, diplomatic autonomy, and international trade. The potential ramifications are widespread, adding another layer of complexity to the ongoing Russia-Ukraine conflict and its global economic repercussions.

01/26/2026 Customs Knowledge
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Ozon Marketplace Sellers Gain Tips to Cut Costs Raise Profits

Ozon Marketplace Sellers Gain Tips to Cut Costs Raise Profits

This article provides an in-depth analysis of commission and logistics costs under the Ozon Marketplace model, comparing it with the RealFBS model. It offers cost calculation examples and analyzes the rates of Chinese logistics partners. Furthermore, it provides strategic recommendations for sellers to optimize profit margins and achieve success on the Ozon platform. The analysis focuses on understanding the interplay between Ozon's commission structure, various logistics options, and their impact on overall profitability for sellers operating on the platform, particularly those utilizing Chinese logistics providers.

01/26/2026 Logistics
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USPS Overhaul Under Trump Spurs Ecommerce Concerns

USPS Overhaul Under Trump Spurs Ecommerce Concerns

Potential USPS reforms under the Trump administration could increase logistics costs and complicate customs clearance for cross-border e-commerce, intensifying market competition. Sellers need to closely monitor policy changes, optimize logistics strategies, improve operational efficiency, and embrace digitalization to navigate these challenges. The reforms may particularly impact businesses reliant on USPS for affordable international shipping, forcing them to explore alternative carriers and potentially increase prices for consumers. Adapting to the changing landscape is crucial for maintaining competitiveness in the global e-commerce market.

01/26/2026 Logistics Industry Insights
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Shipping Industry Faces Instability Over Hidden Surcharges

Shipping Industry Faces Instability Over Hidden Surcharges

The shipping industry is facing a surcharge storm, with low-price competition leading companies to compensate for losses through opaque surcharges, causing customer dissatisfaction. This article analyzes the causes and impact of these surcharges, as well as potential strategies for addressing them. It calls for increased transparency, optimized operations, and strengthened cooperation within the industry to overcome these challenges and achieve sustainable development. The industry needs to find a better way to handle costs than relying on hidden fees that erode trust with their customers.

01/27/2026 Logistics Industry Insights
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