Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon has launched the Brand Analytics Search Dashboard in its European and Japanese marketplaces. This dashboard features Search Catalog Performance and Search Query Performance, empowering sellers to analyze buyer search and purchasing trends. This allows them to optimize product listings and advertising strategies, ultimately driving sales growth. The new tool provides valuable insights into customer behavior, enabling data-driven decisions to improve product visibility and conversion rates within these key international markets. By understanding what customers are searching for and how products are performing, sellers can refine their approach and maximize their potential on Amazon.

01/16/2026 Logistics Industry Insights
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Amazon FBA Guide Optimizes Logistics and Fulfillment Strategies

Amazon FBA Guide Optimizes Logistics and Fulfillment Strategies

This article, from a data analyst's perspective, delves into the operational model of Amazon FBA, comparing and analyzing the advantages and disadvantages of major logistics companies to help sellers choose the optimal logistics solution. It emphasizes the intelligent and personalized development trends of FBA, providing operational strategy references for cross-border e-commerce sellers, aiming to improve efficiency and customer satisfaction. The analysis highlights key factors influencing FBA performance and offers actionable insights for optimizing logistics processes and enhancing overall business success in the competitive e-commerce landscape.

01/16/2026 Logistics Encyclopedia
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Data Analytics Boosts Maritime Cargo Safety Globally

Data Analytics Boosts Maritime Cargo Safety Globally

This article delves into the core requirements and damage prevention techniques for international sea freight cargo packaging, emphasizing data-driven packaging strategies. It covers general packaging requirements, tailored solutions for different cargo categories, key anti-damage measures, and crucial pitfalls to avoid. The aim is to help readers minimize the risk of damage during sea transportation to the greatest extent possible. It provides practical guidance on optimizing packaging to withstand the rigors of ocean transit and ensure safe arrival of goods.

01/15/2026 Logistics Encyclopedia
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Ebay Sellers Gain Edge with Search Algorithm Insights

Ebay Sellers Gain Edge with Search Algorithm Insights

eBay product ranking is not static but fluctuates in real-time and is influenced by multiple factors. This article, from a data analyst's perspective, delves into the three core elements affecting eBay ranking: relevance score, product listing quality, and seller service rating. It emphasizes the differences in ranking influencing factors across different product categories. Sellers should closely monitor these factors' changes and dynamically optimize their strategies to improve product visibility and sales.

01/19/2026 Logistics Encyclopedia
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Datadriven Tactics Boost Crossborder Ecommerce Freight Efficiency

Datadriven Tactics Boost Crossborder Ecommerce Freight Efficiency

This paper proposes a data-driven strategy for cross-border e-commerce sea freight, aiming for a win-win situation in terms of delivery time and cost. By implementing measures such as precise inventory planning, optimized shipping routes and container types, pre-positioning in overseas warehouses, and expedited customs clearance, sellers can achieve optimal cost efficiency while ensuring timely delivery. This strategy is particularly suitable for Amazon FBA and independent store sellers replenishing inventory in bulk.

01/19/2026 Logistics
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Global Air Freight Demand Spurs Faster Shipping Solutions

Global Air Freight Demand Spurs Faster Shipping Solutions

International air freight transit time is affected by factors such as route distance, flight frequency, and customs clearance efficiency, leading to significant variations across different routes. Southeast Asia and Japan/Korea routes are the fastest, while South America and Africa routes are slower. Businesses should consider the urgency of the goods and the destination when choosing direct flights or efficient transit hubs. Preparation for customs declaration, selecting a professional freight forwarder, and real-time tracking of cargo status are crucial for optimizing transit time.

01/19/2026 Logistics Encyclopedia
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European FBA Fee Guide for Crossborder Sellers

European FBA Fee Guide for Crossborder Sellers

This paper provides an in-depth analysis of European FBA fee structure and influencing factors. It proposes lean operation strategies aimed at helping cross-border e-commerce sellers effectively reduce costs and improve profitability. The strategies cover optimizing product structure, refining inventory management, selecting appropriate locations, improving operational efficiency, paying attention to policy changes, and data-driven decision-making. By implementing these strategies, sellers can gain a competitive edge and achieve sustainable growth in the European market.

01/23/2026 Logistics Encyclopedia
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Tariff Strategies for Crossborder Ecommerce Growth

Tariff Strategies for Crossborder Ecommerce Growth

Tariffs are crucial for cost control in cross-border e-commerce. While the global average tariff rate is 9.4%, significant variations exist across product categories. Chinese sellers need to accurately understand tariff rules, optimize pricing and logistics, and improve customs clearance efficiency to succeed in the competitive landscape. Accurate cost calculation is essential. DaShu Cross-border helps sellers precisely calculate costs and achieve global success.

01/23/2026 Customs Knowledge
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Google Ads Tips to Boost Crossborder Ecommerce Sales

Google Ads Tips to Boost Crossborder Ecommerce Sales

This article focuses on common issues leading to low conversion rates in Google Ads for cross-border e-commerce. It suggests improving ad performance by precisely setting daily budgets and conversion goals, as well as deeply analyzing traffic quality to diagnose and optimize campaigns. By focusing on these key areas, businesses can effectively improve their Google Ads conversion rates and achieve better results in their cross-border e-commerce efforts.

01/23/2026 Customs Knowledge
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Global Logistics Firms Adapt to Ecommerce Boom in Lastmile Delivery

Global Logistics Firms Adapt to Ecommerce Boom in Lastmile Delivery

Faced with surging e-commerce, global freight companies need to reshape last-mile delivery. By optimizing delivery networks, investing in automation technologies, providing flexible delivery options, and strengthening customer communication and collaborative alliances, companies can effectively address challenges. Technology providers like Logistyx help businesses achieve these goals and succeed in a competitive market. This includes streamlining operations, improving efficiency, and ultimately enhancing the customer experience in the crucial final stage of the delivery process.

01/21/2026 Logistics Industry Insights
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