Chinese Brands Thrive Globally with Localization Strategies

Chinese Brands Thrive Globally with Localization Strategies

For Chinese companies venturing abroad, brand building is crucial. Overseas PR goes beyond press releases; it's about shaping brand image. Shih Ru Globalization invites Martin Powell, a 30-year PR expert, to provide customized "localization" PR strategies. We help companies overcome cultural differences and succeed in overseas markets. Our services include market research, brand positioning, media relations, content creation, event planning, crisis communication, and performance evaluation. We empower your brand to resonate with local audiences and achieve sustainable growth in the global arena.

02/11/2026 Logistics Industry Insights
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Kerry Logistics ESG Enhance Crossborder Ecommerce in Greater China

Kerry Logistics ESG Enhance Crossborder Ecommerce in Greater China

Kerry Logistics has partnered with ESG to establish Kerry ESG, enhancing its cross-border e-commerce fulfillment capabilities in Greater China and Southeast Asia. This joint venture aims to accelerate the digital transformation of e-commerce logistics. The collaboration leverages Kerry Logistics' established network and ESG's expertise to provide seamless and efficient solutions for businesses engaged in international online retail. This strategic move positions Kerry Logistics to capitalize on the growing demand for reliable and sustainable e-commerce logistics services in the region.

02/11/2026 Logistics
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Niche Pet Retailers Grow Via Offline Stores Emotional Bonds

Niche Pet Retailers Grow Via Offline Stores Emotional Bonds

The American Pet Products Association reports that small and exotic pet owners prefer specialized offline retailers, with emotional connections driving a surge in gift purchases. The report highlights trends like prioritizing health and wellness, preferred shopping information sources, and shifts in pet ownership structures. While China's small and exotic pet market is rapidly growing, it needs improved standards, talent development, and robust regulation to ensure healthy and sustainable growth. This will foster a more mature and reliable market for both consumers and businesses.

02/11/2026 Logistics Industry Insights
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Tmall Supermarket Targets Pet Market with New Consumer Data Strategy

Tmall Supermarket Targets Pet Market with New Consumer Data Strategy

Tmall Supermarket released a "Brand User Asset and Liability Statement," emphasizing that users are a brand's core asset. The report suggests pet brands should focus on the post-95s generation. By innovating in product, marketing, and services, brands can construct a brand user asset and liability statement, achieving sustainable growth. This approach highlights the importance of understanding and nurturing the relationship between brands and their customers, particularly within the rapidly expanding pet market and the evolving preferences of younger demographics.

02/11/2026 Logistics Industry Insights
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Fed Holds Rates Steady No Changes Expected Soon

Fed Holds Rates Steady No Changes Expected Soon

Federal Reserve Governor Jefferson stated that the current interest rate level is "well positioned" for the U.S. economy, suggesting a low probability of rate hikes or cuts in the near term. He anticipates continued solid economic growth and expects inflation to decline towards the target level later this year. Maintaining the current interest rate helps balance employment and price risks, ensuring sustainable economic development. He believes the current stance provides the Fed with flexibility to respond to evolving economic conditions.

02/11/2026 International Settlement
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Chongqing Explores Latin Americas Ecommerce Growth Potential

Chongqing Explores Latin Americas Ecommerce Growth Potential

The Latin American cross-border e-commerce market boasts immense potential, yet compliance, logistics, and localized operations present significant challenges. This summit in Chongqing aims to integrate resources and share expertise, empowering Chinese businesses to overcome these hurdles and cultivate the Latin American market. With the market size projected to exceed $200 billion by 2026, the summit offers valuable insights and strategies to capitalize on this burgeoning opportunity. It focuses on helping companies navigate complexities and achieve sustainable growth in the region.

02/11/2026 Logistics Industry Insights
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Zero Gravity Aviation Advances Urban Green Air Mobility

Zero Gravity Aviation Advances Urban Green Air Mobility

Zero Gravity Aircraft Industry focuses on the research and development of new energy aircraft, committed to the industrialization of electric fixed-wing aircraft and eVTOL, and promoting green aviation development. Guided by the philosophy of "Future, Green, Innovation," the company aims to build the third transportation ecosystem on Earth, contributing to the construction of China's comprehensive three-dimensional transportation system. The company is dedicated to advancing sustainable air mobility solutions and shaping the future of transportation with innovative technologies and environmentally conscious practices.

02/11/2026 Airlines
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Japans Secondhand Market Boosts Circular Economy Growth

Japans Secondhand Market Boosts Circular Economy Growth

The Japanese secondhand market has experienced explosive growth in recent years, nearly doubling in sales and accounting for over 1% of GDP. Key categories include used cars, apparel, and branded goods. Rising prices, the rise of secondhand e-commerce platforms, and increasing environmental awareness are major drivers. Platforms like Mercari are optimizing user experience and promoting market growth through adjusted fee policies. The secondhand market embodies the circular economy concept and is expected to become an important component of sustainable development.

02/11/2026 Logistics Industry Insights
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China Revises Export Tax Rebates Guangzhou Experts Advise Adjustments

China Revises Export Tax Rebates Guangzhou Experts Advise Adjustments

This Guangzhou-based offline course addresses significant changes in export tax rebate policies, focusing on new policy interpretation, practical application & declaration updates, and risk mitigation. It aims to help financial personnel comprehensively understand the new policies, improve risk response capabilities, and seize policy opportunities. Led by experienced experts, the course covers policy changes, practical procedures, risk management, and more. The goal is to enhance companies' export tax rebate management, enabling sustainable development by navigating the evolving landscape and optimizing compliance.

02/11/2026 Customs Knowledge
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Nvidia CEO Touts Ais Longterm Growth Potential

Nvidia CEO Touts Ais Longterm Growth Potential

Nvidia CEO Jensen Huang believes current AI investments in data centers are reasonable and sustainable, not excessive. He emphasizes that AI infrastructure development is a long-term cycle with strong market demand, and AI technology is already delivering tangible returns. Tech giants' investments in AI are driven by insights into future trends and recognition of technological value, rather than reckless spending. Huang suggests these investments are strategic and justified by the potential benefits AI offers, making them a prudent allocation of resources.

02/11/2026 Logistics Industry Insights
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