Ecommerce Brands Optimize CPM CPC for Global Ad Success

Ecommerce Brands Optimize CPM CPC for Global Ad Success

This paper delves into CPM and CPC, two core billing methods in cross-border e-commerce internet advertising. It elaborates on the internet advertising process, key terminologies, and provides in-depth analysis of the CPM and CPC formulas. The study emphasizes the importance of flexibly applying these two billing models based on business objectives and market conditions. This helps cross-border e-commerce achieve sustainable growth in overseas markets by optimizing advertising spend and maximizing ROI through informed selection of CPM or CPC strategies.

02/03/2026 Customs Knowledge
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Major Carriers Compete for Chinaeurope Shipping Dominance

Major Carriers Compete for Chinaeurope Shipping Dominance

This paper provides an in-depth analysis of the China-Europe sea freight market, highlighting major listed shipping companies such as COSCO SHIPPING Holdings and OOCL. It elaborates on diversified shipping services including FCL, LCL, and Ro-Ro. The paper also explores the interplay between leasing and self-owned operation models in shipping companies, as well as the impact of digital transformation and sustainable development on the industry. Finally, it briefly analyzes the factors influencing the transit time and costs of China-Europe sea freight.

02/03/2026 Logistics
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Chinaeurope Shipping Market Faces Shifting Dynamics Key Players

Chinaeurope Shipping Market Faces Shifting Dynamics Key Players

The China-Europe sea freight market is dominated by companies like COSCO Shipping, offering diverse transportation services. Digitalization and sustainable development are key future trends. The market is evolving to meet the increasing demands of cross-border trade and requires innovative solutions for efficiency and environmental responsibility. This includes leveraging technology for better tracking and optimization, as well as adopting greener practices to reduce carbon footprint. The future success of shipping companies in this market will depend on their ability to adapt to these evolving trends.

02/03/2026 Logistics
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Meituan Revives Group Buying Competition with Summer Push

Meituan Revives Group Buying Competition with Summer Push

Meituan Select has launched a "Summer Campaign" to return to a growth trajectory, aiming to seize opportunities arising from competitors' strategic retrenchment and solidify its market position. Community group buying is reverting to its retail essence, with lower-tier markets becoming new growth drivers. Wang Xing's long-term investment in community group buying indicates a shift towards refinement, specialization, and integration with more new retail formats in the industry. The focus is on operational efficiency and supply chain optimization to achieve sustainable growth in the evolving landscape.

02/03/2026 Logistics Industry Insights
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Temu Fined 2M in US for Consumer Protection Breaches

Temu Fined 2M in US for Consumer Protection Breaches

The U.S. FTC fined Temu $2 million for violating the INFORM Consumers Act, failing to adequately protect consumer reporting rights. This highlights the importance of compliance for cross-border e-commerce platforms. Platforms need to prioritize data transparency, user experience optimization, risk management, and technological investment to earn consumer trust and achieve sustainable development. The case underscores the growing scrutiny of overseas retailers operating in the US market and the need for proactive measures to ensure compliance with local regulations and protect consumer interests.

02/03/2026 Logistics Industry Insights
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Logistics Managers Discuss Port Infrastructure at WERC Conference

Logistics Managers Discuss Port Infrastructure at WERC Conference

The WERC conference focuses on port infrastructure, discussing container throughput growth, the survival of niche ports, and the strategic diversity of the “Top 30” ports. Logistics managers need to pay attention to port capacity, infrastructure, services, location, and fees. They should also enhance learning, build networks, flexibly adjust supply chain strategies, leverage information technology, and focus on sustainable development. By doing so, they can seize port development opportunities and enhance their competitiveness. This proactive approach is crucial for navigating the evolving landscape of port logistics.

02/04/2026 Logistics
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Aviation Cargo Sector Shows Signs of Recovery Despite Challenges

Aviation Cargo Sector Shows Signs of Recovery Despite Challenges

IATA forecasts a recovery in air cargo, revising its full-year profit forecast upwards to $2.5 billion, marking the first profit since 2007. While this is positive, the profit margin remains low, and the recovery is fragile. The industry needs to remain vigilant to potential risks and prioritize investment in the future to ensure sustainable growth and capitalize on the increased demand driven by e-commerce and global trade. The air cargo sector is playing a crucial role in the global supply chain recovery.

02/04/2026 Logistics
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US Industrial Real Estate Shortage Worsens CBRE Reports

US Industrial Real Estate Shortage Worsens CBRE Reports

A CBRE report reveals that U.S. industrial real estate availability rates continue to decline to historic lows, exacerbating the supply-demand imbalance. E-commerce growth, supply chain restructuring, and population growth drive demand, while land scarcity, labor shortages, and infrastructure bottlenecks pose challenges. The report forecasts that the long-term growth trend of the market remains unchanged, with innovation, technology, and sustainable development bringing new opportunities. The industrial sector is expected to remain strong despite these challenges, with a focus on adapting to evolving market dynamics.

02/04/2026 Logistics Industry Insights
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ISM Forecasts Strong 2025 Growth for Manufacturing Services

ISM Forecasts Strong 2025 Growth for Manufacturing Services

The ISM's 'Spring 2024 Semiannual Economic Forecast' indicates growth in both the US manufacturing and service sectors for 2024, with optimism extending into 2025. Manufacturing revenue is projected to increase by 4.2%, with capital expenditures rising by 5.2%. The service sector anticipates a 3.7% revenue increase and a 5.1% rise in capital spending. This report provides valuable market insights for businesses, aiding them in optimizing supply chain management, navigating challenges, and achieving sustainable growth. It's a key resource for strategic planning and investment decisions.

02/03/2026 Logistics Industry Insights
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Convoys Automated Reloads Boost Freight Efficiency for Carriers

Convoys Automated Reloads Boost Freight Efficiency for Carriers

Convoy launched its 'Automated Reloads' service, leveraging algorithms to optimize freight combinations in real-time. This helps carriers reduce empty miles and wait times, increasing revenue and efficiency. The service also provides shippers with easy network access, real-time tracking, and centralized service. Furthermore, it supports shippers in achieving their sustainability goals, ushering in a new era of freight transportation. By automating the matching process and optimizing routes, Convoy aims to create a more efficient and sustainable freight ecosystem for both carriers and shippers.

02/04/2026 Logistics
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