Crossborder Ecommerce Shifts Focus to Sustainable Growth

Crossborder Ecommerce Shifts Focus to Sustainable Growth

Cross-border e-commerce is not a get-rich-quick scheme, but an industry requiring long-term investment and continuous effort. This article analyzes the real ecosystem of the cross-border e-commerce industry under the Pareto principle (80/20 rule), emphasizing the importance of branding and localized operations. It points out that focusing on niche categories and prioritizing product innovation and R&D are crucial for future development. Chinese brands should transition from 'Made in China' to 'Intelligent Manufacturing' to achieve sustainable growth.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Face Challenges in Sustainable Growth

Amazon Sellers Face Challenges in Sustainable Growth

This article exposes the common pitfall of chasing quick sales ('hundred orders at sunrise') in Amazon operations. Through case studies, it illustrates the risks associated with selling borderline products and employing short-sighted advertising strategies. It emphasizes that compliant operation, refined execution, continuous learning, and data-driven decision-making are crucial for Amazon success. Drawing on Zhang Yiming's epistemology, the article underscores the importance of a deep understanding of platform rules and market dynamics for long-term growth and sustainability.

12/31/2025 Logistics Industry Insights
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Mastering Influencer Marketing for Sustainable Business Growth

Mastering Influencer Marketing for Sustainable Business Growth

This article delves into common misconceptions surrounding influencer marketing, emphasizing the importance of pre-planning through comparative case studies. It highlights the impact of budget on content quality and proposes strategies for continuous content output and secondary dissemination. The role of the TikTok platform is emphasized, along with key elements for building a sustainable influencer marketing system. This aims to help sellers achieve precise conversions and avoid ineffective advertising spend by focusing on strategic planning and long-term engagement.

12/30/2025 Logistics Industry Insights
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Royal Jordanian Adopts Ienva for Sustainable Aviation

Royal Jordanian Adopts Ienva for Sustainable Aviation

Royal Jordanian Airlines has joined the IATA Environmental Assessment (IEnvA) program, demonstrating its commitment to improving environmental management and achieving sustainable development goals. IEnvA, a comprehensive environmental management system, aims to assist airlines in achieving sustainability across all operational aspects, including carbon emissions and waste management. Royal Jordanian's participation highlights the aviation industry's determination to achieve net-zero emission targets. The airline will work to implement IEnvA standards to further reduce its environmental impact and contribute to a more sustainable future for air travel.

01/16/2026 Airlines
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Sustainable Aviation Fuel Certification Advances Decarbonization Efforts

Sustainable Aviation Fuel Certification Advances Decarbonization Efforts

This paper provides an in-depth analysis of the necessity, core elements, and challenges associated with sustainable aviation fuel (SAF) sustainability certification. It proposes data-driven approaches to enhance certification efficiency and transparency. The article also explores future development trends in SAF sustainability certification, emphasizing the importance of standardization, digitalization, and global collaboration. Ultimately, this work serves as a comprehensive guide for industry stakeholders navigating the evolving landscape of SAF certification and its role in aviation decarbonization.

01/20/2026 Logistics Industry Insights
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Sustainable Supply Chains Adapt to Climate Challenges

Sustainable Supply Chains Adapt to Climate Challenges

Businesses must address climate change by transitioning to sustainable supply chains. Strategies include collaboration with partners, fuel substitution with cleaner alternatives, leveraging carbon sinks for offsetting, enhancing traceability throughout the supply chain, and ultimately achieving net-zero emissions. This transformation requires a holistic approach encompassing every stage of the supply chain, from sourcing raw materials to end-of-life management, ensuring alignment with ESG principles and contributing to a carbon-neutral future.

01/20/2026 Logistics Industry Insights
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Edmonton Airport Boosts Economy with Sustainable Innovation

Edmonton Airport Boosts Economy with Sustainable Innovation

Edmonton International Airport (YEG), Canada's fifth busiest airport, is more than just a transportation hub; it's an engine for regional economic growth. YEG is committed to sustainable development, creating a green airport model while embracing innovative technologies to lead future aviation development. With a thriving cargo business, a diversified commercial ecosystem, and a people-centered service philosophy, YEG is becoming an ideal gateway connecting the world. It prioritizes environmental responsibility and aims to minimize its carbon footprint through various initiatives and partnerships.

01/28/2026 Airport Codes
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Switzerland and China Strengthen Sustainable Innovation Ties

Switzerland and China Strengthen Sustainable Innovation Ties

Switzerland and China are building a mutually beneficial and sustainable future through close cooperation in areas such as trade, culture, technological innovation, and tourism. This collaboration not only promotes economic development and technological advancement but also enhances mutual understanding and friendship between the people of both nations, laying a solid foundation for the long-term stable development of bilateral relations. The partnership aims to foster innovation, strengthen economic ties, and promote cultural understanding between the two countries.

01/26/2026 Logistics Industry Insights
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Ecommerce Firms Prioritize Sustainable Growth Over Trends

Ecommerce Firms Prioritize Sustainable Growth Over Trends

Small and medium-sized e-commerce sellers should avoid over-reliance on promotional activities and seasonal products, returning to steady operations. Achieving stable growth and avoiding risks associated with blindly chasing trends requires: meticulous product selection, solidifying the fundamentals, lean advertising, reasonable inventory management, risk early warning systems, diversified channels, data-driven decision-making, and continuous learning. This approach helps to build a sustainable business model less susceptible to market volatility and ensures long-term profitability.

01/26/2026 Logistics Industry Insights
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Strategies for Sustainable SEO on Independent Websites

Strategies for Sustainable SEO on Independent Websites

To avoid ineffective competition in independent site SEO, focus on building a long-term competitive advantage. This involves sharing genuine experiences instead of piecing together information, solving real problems rather than keyword stuffing, and continuously iterating and optimizing instead of seeking a one-time fix. Only through this approach can you truly stand out in the competitive landscape and achieve sustainable growth.

01/26/2026 Logistics Industry Insights
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