Ridges DTC Strategy Why Tiktok Falls Short for Growth

Ridges DTC Strategy Why Tiktok Falls Short for Growth

The marketing strategy of North American DTC brand Ridge reveals that TikTok isn't the core growth engine for all brands. Their strategy centers on multi-dimensional attribution, focusing on high-certainty channels, building a sustainable creative library, differentiating algorithm adaptation, and employing a KOL-centric influencer marketing architecture. Emphasizing data-driven insights and content production capabilities, Ridge's approach offers valuable lessons for cross-border e-commerce businesses. It highlights the importance of understanding channel performance beyond surface-level metrics and investing in high-quality, reusable creative assets for long-term marketing success.

01/27/2026 Logistics Industry Insights
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Poshmark Expands Crossborder Fashion Sales Via Social Commerce

Poshmark Expands Crossborder Fashion Sales Via Social Commerce

Poshmark reshapes cross-border fashion consumption through a community-driven model. Its user-friendly interface and interactive bargaining features break geographical barriers, promoting secondhand fashion with significant impact. The platform fosters a vibrant marketplace where users can buy, sell, and connect, contributing to a more sustainable approach to fashion consumption. By facilitating the exchange of pre-owned items, Poshmark encourages a circular economy and reduces the environmental footprint associated with the fashion industry. Its influence extends beyond simple transactions, creating a social network centered around style and sustainability.

01/27/2026 Logistics Industry Insights
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Shopee Enhances Policies As Thailands Video Commerce Grows Philippines Cracks Down on Fakes

Shopee Enhances Policies As Thailands Video Commerce Grows Philippines Cracks Down on Fakes

This analysis delves into Shopee's strict penalties for stores violating fulfillment rules, highlighting the risks associated with high NFR/LSR and the importance of compliant operations. It also focuses on the rapid growth of video commerce in Thailand, revealing a surge in short-video sellers. Furthermore, it explores the latest progress in the Philippines' fight against counterfeit goods. This showcases the complex ecosystem of the Southeast Asian e-commerce market, where opportunities and challenges coexist. The crackdown on violations and counterfeiting aims to create a more trustworthy and sustainable marketplace.

01/27/2026 Logistics Industry Insights
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Global Coconut Water Demand Drops Amid Price Competition

Global Coconut Water Demand Drops Amid Price Competition

IF Coconut Water was once a leader in the Chinese coconut water market, but it fell into trouble due to its light asset model and price competition, resulting in significant market value loss. This analysis examines the reasons for its success and failure, identifies common industry problems, and proposes strategies such as strengthening upstream control, exploring differentiated products, and enhancing brand value. It argues that companies should shift from a 'light' to a 'heavy' approach to navigate cycles and regain growth, focusing on building a more robust and sustainable business model.

01/27/2026 Logistics Industry Insights
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Apparel Brands Adapt Strategies for Chinas Double 11 Sales

Apparel Brands Adapt Strategies for Chinas Double 11 Sales

This article delves into the key strategies for apparel brands to break through during the Double 11 shopping festival, emphasizing the importance of timing, location, and people. It details a three-step strategy: brand trendsetting, content seeding and conversion, and omni-channel execution. The article also offers two shortcuts to gain a competitive edge: focusing on autumn new arrivals aligned with three major trends, and implementing refined operations for both traffic and platforms. The aim is to help apparel brands stand out in the fierce market competition and achieve sustainable growth.

01/27/2026 Logistics Industry Insights
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Exporters Face Compliance Hurdles in Crossborder Ecommerce

Exporters Face Compliance Hurdles in Crossborder Ecommerce

This article delves into the core components of export cross-border reports, their suitability for different business models, and provides practical guidance and risk warnings to help cross-border e-commerce sellers avoid pitfalls and achieve compliance breakthroughs. With increasingly stringent global compliance requirements, dynamically maintaining export cross-border reports has become an indispensable core competency for cross-border e-commerce sellers. It highlights the importance of understanding report structures, tailoring them to specific business needs, and proactively addressing potential compliance issues to ensure smooth and sustainable export operations.

01/28/2026 Customs Knowledge
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Market Research Boosts Crossborder Ecommerce Growth

Market Research Boosts Crossborder Ecommerce Growth

This article highlights the importance of market research reports in cross-border e-commerce. It emphasizes that these reports provide crucial information such as market size, regional analysis, and driving factors, enabling businesses to mitigate decision-making risks, optimize product strategies, and accurately target markets. The article also recommends the "Dashu Cross-border" research report platform and offers suggestions for effectively utilizing research reports, aiming to help cross-border e-commerce companies achieve more efficient growth. By leveraging market insights, companies can improve their competitive advantage and achieve sustainable success.

01/28/2026 Logistics Industry Insights
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Washington Considers Mileage Tax for Evs to Fund Road Repairs

Washington Considers Mileage Tax for Evs to Fund Road Repairs

Washington State is piloting a mileage-based user fee (MBUF) to address declining fuel tax revenues due to the increasing adoption of electric vehicles. MBUF, charging based on actual miles driven, aims to more equitably distribute road maintenance costs and provide a sustainable funding source for the future of autonomous and electric vehicles. Challenges include privacy concerns, technology costs, and public acceptance. However, Oregon's successful experience and advancements in autonomous driving technology suggest its potential. The system offers a way to ensure fair contribution to road upkeep regardless of vehicle type or fuel source.

01/29/2026 Logistics Industry Insights
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UPS Tests Cargo Bikes in Toronto for Urban Delivery

UPS Tests Cargo Bikes in Toronto for Urban Delivery

UPS has launched a cargo bike pilot program in Toronto to explore sustainable urban logistics solutions. This initiative is a key part of UPS's global sustainability strategy, aiming to improve last-mile delivery efficiency through innovative methods while reducing environmental impact. UPS is also actively investing in projects such as solar power generation and clean energy fuels, committed to building a green, efficient, and intelligent logistics system. The Toronto pilot will assess the viability of cargo bikes in navigating dense urban areas and contributing to a more eco-friendly delivery network.

01/29/2026 Logistics
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Stranded Cargo Ship with Explosives Secured in Great Yarmouth

Stranded Cargo Ship with Explosives Secured in Great Yarmouth

The bulk carrier “Ruby,” laden with potentially explosive fertilizer, was denied entry to multiple ports after being damaged in a storm and deemed a hazardous cargo. Ultimately, Great Yarmouth, UK, stepped forward, developing meticulous plans and emergency measures to accommodate the “outcast” vessel. This incident highlights the safety risks associated with maritime transport of dangerous goods, calling for enhanced regulations, technological upgrades, and international cooperation to ensure the sustainable development of maritime transportation. The situation underscores the need for proactive port management and preparedness in handling potentially catastrophic events.

01/30/2026 Logistics
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