Amazon Sellers Urged to Track Metrics Beyond Acos

Amazon Sellers Urged to Track Metrics Beyond Acos

Amazon sellers shouldn't solely focus on ACoS. A comprehensive assessment of advertising performance requires considering metrics like ACoAS, ASoAS, CPA, and CPO to develop effective operational strategies. This article delves into the limitations of ACoS and elaborates on the meaning and application of other crucial metrics. The aim is to empower sellers to achieve sustainable growth by providing a more holistic view of advertising effectiveness beyond just ACoS, enabling data-driven decisions for optimization and improved ROI.

01/04/2026 Logistics Industry Insights
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Aliexpose Risks of AI Manipulation in Ecommerce

Aliexpose Risks of AI Manipulation in Ecommerce

This article reveals the common purposes and 'gray' practices of manual intervention on AliExpress, including 'tagging' and leveraging existing customers. It analyzes the potential risks involved, emphasizing the importance of product quality. The article advises sellers to view manual intervention rationally and avoid over-reliance, focusing instead on improving product quality and operational capabilities. It highlights that sustainable success comes from building a strong foundation rather than relying on artificial boosts, ultimately mitigating risks associated with these interventions.

01/04/2026 Logistics Industry Insights
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Amazon Cuts Jobs to Boost Efficiency Amid Ecommerce Slowdown

Amazon Cuts Jobs to Boost Efficiency Amid Ecommerce Slowdown

Amazon's layoff of 18,000 employees surprisingly led to a stock price rebound, revealing market optimism regarding the company's cost-cutting and efficiency improvement efforts. A comparison of severance packages offered domestically and internationally highlights Amazon's generosity. This wave of layoffs serves as a warning to the cross-border e-commerce industry, urging businesses to enhance their competitiveness and proactively navigate the economic downturn. Companies must focus on efficiency and sustainable growth to weather the 'winter' and emerge stronger.

01/04/2026 Logistics Industry Insights
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Temus Rise Challenges Tiktok Shop in Global Ecommerce

Temus Rise Challenges Tiktok Shop in Global Ecommerce

Pinduoduo's cross-border platform Temu's launch signifies intensified competition in cross-border e-commerce. Sellers need to pay attention to emerging platforms like TikTok Shop, consolidate existing channels such as AliExpress, and address challenges like the pandemic while seizing promotional opportunities. Shopee's layoffs serve as a warning for the industry to focus on sustainable development and talent security. The landscape is evolving rapidly, requiring agility and strategic adaptation for success in the global e-commerce market.

01/04/2026 Logistics Industry Insights
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Directtoconsumer Brands Adopt New Strategies for Independent Retail

Directtoconsumer Brands Adopt New Strategies for Independent Retail

DTC brands face growth challenges on their independent websites, requiring a shift from a traffic-centric to a user-centric mindset. Enhancing engagement through content marketing, deepening user connections through community management, and creating unique value through differentiation strategies are crucial for breaking through the fierce market competition and achieving sustainable growth. This involves prioritizing customer relationships and building a strong brand identity that resonates with the target audience, ultimately fostering loyalty and driving long-term success.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Brace for Holiday Return Surge

Amazon Sellers Brace for Holiday Return Surge

This article delves into the surge in return rates following Amazon's Black Friday and Cyber Monday. It details Amazon's return policies, provides strategies for identifying and addressing malicious returns, and explores effective methods to reduce return rates. These methods include optimizing listings, improving product quality, enhancing logistics and packaging, and providing excellent customer service. The goal is to help sellers effectively manage the return wave, minimize profit loss, and achieve sustainable growth on the Amazon platform.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Face Slumping Sales Operational Hurdles

Amazon Sellers Face Slumping Sales Operational Hurdles

Amazon's slow season presents challenges for sellers, including declining order volume and rising operational costs. This article delves into eight major reasons for the decline in sales of existing products, emphasizing the importance of precise operation. Faced with high industry talent mobility and intense competition, sellers must continuously improve their competitiveness to survive the off-season. Focusing on detailed strategies and efficient resource allocation is crucial for navigating the challenges and maintaining a sustainable business during this period.

12/31/2025 Logistics Industry Insights
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Shopee Exits Latin America Amid Economic Pressures

Shopee Exits Latin America Amid Economic Pressures

Shopee's closure of its Latin American local operations highlights the challenges posed by the global economic downturn and over-expansion. Companies need to carefully assess market risks and avoid blind expansion, shifting towards refined operations and focusing on core markets. This strategic adjustment is crucial for survival and development in the competitive cross-border e-commerce landscape. Prudent market evaluation and a focus on sustainable growth are essential for navigating economic uncertainties and ensuring long-term success.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Face Rising IP Infringement Risks Key Avoidance Tips

Amazon Sellers Face Rising IP Infringement Risks Key Avoidance Tips

This article, from the perspective of a data analyst, deeply analyzes common types of Amazon infringement (patent, copyright, image, trademark) and provides a systematic set of prevention and response strategies. It emphasizes data-driven risk identification, control, and early warning to help sellers avoid infringement pitfalls, ensure store security, and achieve sustainable development. By leveraging data analytics, sellers can proactively mitigate risks, protect their intellectual property, and maintain a compliant and thriving business on the Amazon platform.

12/31/2025 Customs Knowledge
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Douyin Ecommerce Releases Essential Setup Guide for New Merchants

Douyin Ecommerce Releases Essential Setup Guide for New Merchants

This article provides a detailed guide to the seven essential foundational settings that must be completed after opening a Douyin Shop (TikTok Shop). These include paying the security deposit, enabling all payment methods, linking the official account, setting up customer service phone number, activating freight insurance, configuring shipping templates, and enabling the Selected Alliance. These settings are the cornerstone of stable shop development, helping merchants avoid pitfalls, improve user experience, expand traffic channels, and ultimately achieve sustainable growth.

12/29/2025 Logistics Encyclopedia
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