Crossborder Ecommerce Firms in Shenzhen Grapple With Labor Disputes

Crossborder Ecommerce Firms in Shenzhen Grapple With Labor Disputes

This article analyzes labor disputes such as forced overtime and disguised layoffs in Shenzhen's cross-border e-commerce enterprises during the pandemic. It reveals the difficulties faced by companies and the infringement of employee rights. From the perspectives of law, business management, and industry development, the article explores how to protect workers' rights and promote the healthy and sustainable development of the industry. It emphasizes the need for fair labor practices and responsible corporate governance to ensure a balanced ecosystem for both businesses and employees within the rapidly evolving cross-border e-commerce sector.

Fast Fashion Giant Shein Faces Steep Valuation Drop

Fast Fashion Giant Shein Faces Steep Valuation Drop

Chinese cross-border e-commerce giant SHEIN's valuation has plummeted from $100 billion to $64 billion, causing shockwaves in the industry. This article analyzes the triple challenges SHEIN faces, including ESG scrutiny, copyright design issues, and low-price competition from Temu. It also explores the future development direction of SHEIN and the entire fast fashion industry, emphasizing the importance of transformation, upgrading, and embracing sustainable development. The article suggests that adapting to changing consumer demands and addressing ethical concerns are crucial for the long-term viability of SHEIN and similar companies.

Amazon Sellers Guide to Optimizing Ad Spend with Breakeven ACOS

Amazon Sellers Guide to Optimizing Ad Spend with Breakeven ACOS

This article provides a clear explanation of the Break-Even ACOS concept, which is crucial for Amazon sellers. It details the calculation method and compares it with ACOS, emphasizing the dynamic nature of Break-Even ACOS. The aim is to help sellers more effectively evaluate advertising spend, optimize marketing strategies, and ultimately maximize profits. Understanding this metric allows for better decision-making regarding ad campaigns and ensures that advertising costs are aligned with profitability goals. By focusing on Break-Even ACOS, sellers can achieve sustainable growth and improve their overall business performance on Amazon.

Amazon Private Label Guide for New Sellers

Amazon Private Label Guide for New Sellers

This article provides an in-depth analysis of the Amazon private label model, offering a comprehensive guide for new sellers from product idea generation to marketing promotion. It highlights the advantages of private labeling, emphasizing product customization, brand building, competitive barriers, and profit enhancement. The article also provides practical advice on product selection strategies, quality control, and marketing promotion techniques to help sellers build successful private label brands on the Amazon platform. This guide aims to empower sellers to navigate the complexities of private labeling and achieve sustainable growth on Amazon.

Facebook Shifts Ad Strategy to Broad Audiences for Growth

Facebook Shifts Ad Strategy to Broad Audiences for Growth

This article delves into Facebook ad targeting strategies, revealing that broad audience targeting is crucial for stable growth. It analyzes the limitations of traditional interest-based targeting and highlights the advantages of broad audiences. The article offers recommendations for optimizing creative assets, focusing on user experience, and conducting data analysis. By embracing broad targeting, businesses can fully leverage the power of Facebook ads and achieve sustainable business growth. The key is to understand the platform's algorithm and allow it to find the right users within a larger pool.

Amazon Expands Frustrationfree Packaging Initiative

Amazon Expands Frustrationfree Packaging Initiative

This article provides an in-depth analysis of Amazon's Frustration-Free Packaging (FFP) program, explaining its definition, advantages, and certification process. It explores how sellers can enhance customer satisfaction, strengthen brand competitiveness, and reduce operational costs by adopting FFP packaging. The article also addresses potential challenges sellers may face. The aim is to help sellers better utilize FFP strategies to achieve sustainable development and benefit from the program's environmental and economic advantages. Ultimately, understanding and implementing FFP can lead to a more efficient and customer-centric supply chain.

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Crossborder Ecommerce Hit by Sihai Shanzhou Collapse

Crossborder Ecommerce Hit by Sihai Shanzhou Collapse

The bankruptcy of cross-border e-commerce giant Sihai Shangzhou has shocked the industry, revealing the increasing polarization. This article analyzes the reasons for the failure, emphasizing that future development requires a focus on branding, refinement, multi-channel strategy, and compliant operations. It also provides practical advice for cross-border e-commerce practitioners on product selection, supply chain management, marketing, customer service, and continuous learning. These suggestions aim to help them stand out in the fiercely competitive market and achieve sustainable growth by adapting to the evolving landscape and prioritizing ethical business practices.

Chinese Apparel Brands Turn to Livestreaming Amid Global Market Pressures

Chinese Apparel Brands Turn to Livestreaming Amid Global Market Pressures

Facing new challenges in the global apparel market, Chinese apparel companies are actively transforming, from boss-led live streaming to overseas brand expansion, reflecting the industry's determination to change. This article analyzes the characteristics of the global apparel market and proposes solutions such as brand building, accurate product selection, and creating consumer scenarios. Using Shein as an example, it explores how Chinese apparel companies can seize opportunities in the global market and achieve sustainable development. The focus is on strategies for Chinese brands to succeed in a competitive international landscape.

Crossborder Ecommerce Firm Zibuyu Navigates IPO Challenges

Crossborder Ecommerce Firm Zibuyu Navigates IPO Challenges

Zibuyu's successful IPO made it the first cross-border footwear and apparel stock in Hong Kong. However, its over-reliance on third-party platforms and strained financial situation cannot be ignored. This article deeply analyzes Zibuyu's business model, financial status, and industry environment, revealing its underlying challenges. By drawing on the success of SHEIN, it provides insights for cross-border e-commerce sellers and explores potential breakthroughs for Zibuyu in the future. The analysis highlights the need for diversification and improved financial management for sustainable growth in the competitive cross-border market.

WCO Adopts Disruptive Tech to Modernize Global Trade

WCO Adopts Disruptive Tech to Modernize Global Trade

The World Customs Organization (WCO) Permanent Technical Committee (PTC) acknowledged the “Disruptive Technologies Research Report,” focusing on the application of seven key technologies, including blockchain and artificial intelligence, in customs and border management. The report analyzes the strengths, weaknesses, opportunities, and threats of each technology. It also explores key success factors for innovative customs, data-driven decision-making, smart border construction, and sustainable development. This signals a profound transformation is on the horizon for global trade. The report highlights the potential of these technologies to streamline processes and enhance security.