Chinese Firms Target South Koreas Ecommerce Market with Trademark Strategy

Chinese Firms Target South Koreas Ecommerce Market with Trademark Strategy

The 30th anniversary of diplomatic relations between China and South Korea and the entry into force of RCEP bring new opportunities for cross-border e-commerce. The Korean e-commerce market has huge potential. To seize the market opportunity, Chinese companies should attach importance to trademark registration, follow the "first-to-file" principle, and understand the Korean trademark registration process, characteristics, and required materials to avoid brand damage. Early registration is key to protecting your brand and establishing a strong presence in the Korean market.

01/05/2026 Customs Knowledge
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Facebook Advertisers Urged to Target Audiences Wisely to Cut Costs

Facebook Advertisers Urged to Target Audiences Wisely to Cut Costs

This article reveals potential pitfalls of Facebook's automatic audience expansion feature. Through case studies, it highlights different strategies for various event objectives when a precise seed audience exists. It emphasizes the importance of precise targeting and provides practical advice to avoid wasting ad budget. The analysis focuses on how expanding beyond a well-defined audience can sometimes dilute the effectiveness of campaigns, particularly when aiming for specific conversions or engagements. Understanding these nuances allows advertisers to optimize their spending and achieve better results with their Facebook ad campaigns.

12/30/2025 Logistics Industry Insights
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Chinese Pet Brands Target Overseas Growth Amid Global Demand Surge

Chinese Pet Brands Target Overseas Growth Amid Global Demand Surge

Now is the time for pet supplies to go global, presenting huge opportunities for Chinese brands. This article delves into the current state of the global pet market, reveals the challenges and opportunities of going overseas, and proposes key strategies for brand success. These include product innovation, brand building, localization, social media marketing, and emphasizing user experience. This aims to help Chinese pet supply brands successfully tap into overseas markets and achieve significant growth.

01/16/2026 Logistics Industry Insights
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Retailers Urged to Optimize Supply Chains for Holiday Season

Retailers Urged to Optimize Supply Chains for Holiday Season

This paper addresses the challenges faced by supply chains during the holiday shopping season and proposes five key strategies: intelligent warehousing, optimized packaging processes, efficient material handling equipment, optimized product displays, and maintaining environmental cleanliness. By implementing these strategies, businesses can effectively improve supply chain efficiency, confidently navigate peak holiday demand, and achieve revenue growth.

11/03/2025 Warehousing
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Cracking The Out Of Stock Dilemma Scientific Ways To Enhance Inventory Management

Cracking The Out Of Stock Dilemma Scientific Ways To Enhance Inventory Management

Stockouts directly impact sales and customer experience, making inventory management optimization crucial. This article explores the effects of market demand uncertainty, global supply chain complexity, and internal operations on inventory management, and proposes strategies including the establishment of intelligent inventory systems and flexible supply chains. The goal is to enhance corporate competitiveness and customer loyalty.

07/23/2025 Logistics
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Global Ports Adapt to VGM Rules for Smoother Supply Chains

Global Ports Adapt to VGM Rules for Smoother Supply Chains

With the global implementation of the Verified Gross Mass (VGM) regulation, ports face compliance challenges. UK ports offer weighing services, while US ports rely on shipper data. Maersk Terminals emphasizes a data-driven approach. Digital transformation is crucial for VGM compliance. Supply chain companies should strengthen collaboration, optimize processes, and adopt advanced technologies to address the challenges posed by VGM and ensure smooth supply chain operations. Key strategies include enhanced data sharing, streamlined documentation, and leveraging technology for accurate weight verification. Ultimately, proactive adaptation is vital for mitigating disruptions and maintaining efficiency.

09/26/2025 Logistics
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Global Air Freight Trade Bolstered by Cargo Insurance

Global Air Freight Trade Bolstered by Cargo Insurance

International air cargo insurance protects the interests of cargo owners and supply chain stability through risk transfer mechanisms. This article details the differences in coverage between air transport insurance and all risks insurance, and how to maximize insurance effectiveness through precise underwriting strategies and claims management. It emphasizes that companies should focus on underwriting strategies and evidence integrity, transforming insurance into a supply chain resilience tool. By understanding policy nuances and implementing proactive risk management practices, businesses can leverage air cargo insurance to mitigate potential losses and ensure business continuity.

11/03/2025 Logistics Encyclopedia
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Sheins Australian Fast Fashion Sales Exceed 1 Billion

Sheins Australian Fast Fashion Sales Exceed 1 Billion

SHEIN's sales in the Australian market have surpassed AUD 1 billion, leading the fast fashion industry in growth rate. Its success is attributed to effective social media marketing, rapid product updates, and robust supply chain management. SHEIN collaborates with influencers, attracting consumers through unboxing videos and try-on hauls. With a product refresh rate far exceeding its competitors, SHEIN meets the demands of the Australian market, becoming a popular fashion shopping platform in the region. Its agile supply chain allows for quick adaptation to trends and efficient order fulfillment.

11/03/2025 Logistics Industry Insights
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US Dockworkers Maritime Alliance Agree on Sixyear Labor Deal

US Dockworkers Maritime Alliance Agree on Sixyear Labor Deal

The International Longshoremen's Association (ILA) and the United States Maritime Alliance (USMX) have reached a tentative six-year agreement, aiming to ensure labor stability at East Coast and Gulf Coast ports. A key focus is balancing automation advancement with workers' rights, averting potential strike disruptions. The agreement's ratification and implementation will significantly impact the supply chain. Continued collaboration between the ILA and USMX is crucial for achieving mutual benefits and fostering a stable and efficient port environment. This agreement is a significant step towards ensuring supply chain resilience.

11/03/2025 Logistics
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