Amazon Enhances Brand Analytics for Seller Performance

Amazon Enhances Brand Analytics for Seller Performance

Amazon Brand Analytics has undergone a significant upgrade, introducing two new features: 'Search Catalog Performance' and 'Search Query Performance'. The former provides a comprehensive view of keyword performance, while the latter tracks the conversion effectiveness of organic traffic. Combined with other useful features in Brand Analytics, sellers can more accurately analyze data, optimize listings, improve organic search rankings, and achieve brand growth. This upgrade empowers sellers with enhanced data-driven insights for better decision-making and improved performance on Amazon.

12/29/2025 Logistics
Read More
Amazon Sellers Face Sales Drop Due to Listing Flaws

Amazon Sellers Face Sales Drop Due to Listing Flaws

Amazon sellers often face sudden sales drops, frequently overlooking hidden issues like Listing category nodes. The "Product Sales Growth Optimizer" can pinpoint problems, such as declining category conversion rates, allowing for timely contact with customer service for resolution. Detailed operation is crucial for success on Amazon. Utilize platform tools effectively to optimize Listings and enhance competitiveness. Ignoring these hidden factors can severely impact sales and overall performance. Regular monitoring and proactive adjustments are key to maintaining a healthy sales trajectory.

12/29/2025 Logistics Industry Insights
Read More
Amazon Sellers Shift to Holistic PPC Strategies for Growth

Amazon Sellers Shift to Holistic PPC Strategies for Growth

This article challenges the traditional view that 'lower is always better' for ACOS in Amazon PPC advertising. It introduces the 'Total ACOS Trinity' model, emphasizing the balance between ACOS, Total ACOS, and organic ranking/revenue. Through case studies, it illustrates strategies for appropriately increasing Total ACOS to achieve higher profits and provides recommendations for effectively utilizing increased advertising budgets. The aim is to help sellers comprehensively evaluate and optimize their ad campaigns to maximize profitability, moving beyond a sole focus on minimizing ACOS.

12/29/2025 Logistics Industry Insights
Read More
Top SEO Plugins to Enhance Wordpress Site Traffic

Top SEO Plugins to Enhance Wordpress Site Traffic

This analysis examines six popular WordPress SEO plugins (including Yoast SEO) to help cross-border e-commerce sellers choose the best plugin for their needs. The goal is to improve search engine rankings and increase website traffic. By understanding the features and benefits of each plugin, sellers can optimize their independent websites for better visibility and attract more potential customers. Choosing the right plugin is crucial for effective SEO and ultimately, driving more sales.

12/29/2025 Logistics Encyclopedia
Read More
Amazon Brands Boost Growth with Datadriven Ad Strategies

Amazon Brands Boost Growth with Datadriven Ad Strategies

This article delves into how Amazon brand sellers can leverage tools like Amazon Brand Analytics (ABA), Amazon Attribution, and brand metrics to measure brand performance and optimize advertising strategies based on the consumer shopping journey. Through data-driven analysis, brands can more precisely target their audience, improve advertising effectiveness, and ultimately achieve sales growth. The paper emphasizes the importance of using data insights to refine marketing efforts and maximize return on investment within the Amazon ecosystem.

12/29/2025 Logistics Industry Insights
Read More
Warehouse Logistics Adopts Small Total Picking to Boost Efficiency

Warehouse Logistics Adopts Small Total Picking to Boost Efficiency

This paper explores the new concept of 'Small Total Picking,' emphasizing how flexible picking units and distribution methods can enhance picking efficiency in warehouse logistics. By analyzing the advantages and disadvantages of different picking models, it presents an innovative approach that combines fixed distribution personnel with smart devices, providing new insights for industry development.

08/07/2025 Logistics Encyclopedia
Read More