Facebook Ads Boost ROI with AB Testing for Targeted Campaigns

Facebook Ads Boost ROI with AB Testing for Targeted Campaigns

This article provides an in-depth analysis of Facebook's A/B testing tool, emphasizing its importance in optimizing ad creatives, audience targeting, and bidding strategies. It offers step-by-step guidance and best practices to help advertisers leverage data-driven decision-making, improve ad performance, and maximize return on investment. The goal is to move away from blind ad spending by utilizing A/B testing to identify the most effective approaches for reaching target audiences and achieving campaign objectives. Learn how to use data to optimize your Facebook ad campaigns.

02/03/2026 Customs Knowledge
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Qiandao President University Partner with Huayi for Affordable Education in Jiangxi

Qiandao President University Partner with Huayi for Affordable Education in Jiangxi

Qiandao Education partners with President University of Indonesia and Jiangxi Huayi Education to establish a China-Indonesia two-way study abroad cooperation mechanism, providing a new path of "low-cost, high-return, and guaranteed" international education for students from ordinary families. The three parties will cooperate deeply in curriculum co-construction, joint student training, and enrollment services, helping students grow into compound talents with cross-cultural perspectives and trilingual proficiency, and contributing to the "Belt and Road" initiative. This collaboration aims to foster global citizens and strengthen educational ties between China and Indonesia.

01/29/2026 Logistics Industry Insights
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Global Shipping Top Packaging Mistakes to Avoid

Global Shipping Top Packaging Mistakes to Avoid

International express packaging standards are becoming increasingly strict, and improper material selection can easily lead to returns. This article details the common pitfalls in using common packaging materials such as raw wood, pine wood, cardboard boxes, and plastic bags. It also covers requirements regarding environmental protection and certifications, helping you avoid risks and ensure the smooth customs clearance of international parcels.

01/19/2026 Logistics
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Airlines Struggle As Aviation Value Chain Imbalances Persist

Airlines Struggle As Aviation Value Chain Imbalances Persist

A joint study by IATA and McKinsey reveals the profitability challenges within the aviation industry's value chain. The report highlights that despite its significant contributions, the airline sector consistently struggles with profitability, resulting in lower-than-expected returns for investors. The report suggests that governments should ease regulations to enable shared risk and benefit across the value chain. Simultaneously, airlines must continuously improve efficiency to attract more investment and enhance the overall profitability of the industry.

01/28/2026 Logistics Industry Insights
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Supply Chain Tech Investments Struggle to Deliver Transformation

Supply Chain Tech Investments Struggle to Deliver Transformation

A DHL report reveals that despite significant investments in supply chain technology, many companies are not seeing substantial returns. This is largely due to insufficient integration of technology with business processes, data silos, talent shortages, and a lack of strategic planning. To realize the value of technology investments and reshape the future of the supply chain, companies should develop a clear digital transformation strategy, break down data barriers, strengthen talent development, choose appropriate partners, and continuously improve their approach.

02/04/2026 Logistics Industry Insights
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Tariffs Reshape Global Trade Dynamics for Importexport Goods

Tariffs Reshape Global Trade Dynamics for Importexport Goods

Tariffs are an indispensable part of international trade, encompassing both import and export taxes. Unlike other additional charges, tariff amounts are influenced by various factors. This article will explore the types of tariffs, their imposition principles, and their impact on global trade, providing valuable insights for businesses and consumers.

08/05/2025 Customs Knowledge
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Customs Clearance Processes in International Trade

Customs Clearance Processes in International Trade

This article delves into the customs clearance process in international trade, highlighting its significance in ensuring trade compliance, promoting economic development, and safeguarding national security. It also offers effective strategies for customs clearance along with suggestions for the application of modern technology.

11/30/-0001 Customs Knowledge
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High Costs Regulations Hamper Air Cargo Industry Growth

High Costs Regulations Hamper Air Cargo Industry Growth

The global air cargo market remains sluggish, with taxes and regulations being major obstacles. The Asia-Pacific region shows the weakest performance, while the Middle East and Latin America are strong. Load factors are declining, squeezing profit margins. IATA calls on governments to reduce taxes and simplify regulations to create a more favorable environment for the aviation industry and reshape global trade vitality. The industry needs support to overcome these challenges and foster growth amidst economic uncertainties.

01/21/2026 Logistics Industry Insights
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