Executives Grapple with SEO Traffic Decline Crisis Strategies

Executives Grapple with SEO Traffic Decline Crisis Strategies

A drop in website SEO traffic is a common challenge for SEO professionals. This guide provides a crisis public relations approach, instructing how to analyze traffic data, identify causes, and develop solutions. It also covers how to clearly explain the issue to management and gain their trust. The content addresses factors such as algorithm updates, technical issues, competitor activities, and market changes, offering corresponding strategies to stabilize the situation and revitalize traffic. Effectively manage SEO traffic decline and regain lost ground.

01/04/2026 Logistics Industry Insights
Read More
Google Updates SEO Guide with EEAT Model Focus

Google Updates SEO Guide with EEAT Model Focus

This article delves into the E-E-A-T model in Google SEO, highlighting its significant impact on website rankings. It details eight key strategies to improve E-E-A-T, including internal linking, expert collaboration, content optimization, and technical SEO. The aim is to help website operators enhance their website's trustworthiness and authority, ultimately leading to improved search engine rankings. By focusing on Experience, Expertise, Authoritativeness, and Trustworthiness, websites can build a strong reputation and attract more organic traffic from Google.

01/04/2026 Logistics Encyclopedia
Read More
Bahrain Hosts Regional WTO Trade Facilitation Workshop

Bahrain Hosts Regional WTO Trade Facilitation Workshop

In 2015, the World Customs Organization (WCO) held the 3rd Regional Workshop on the Trade Facilitation Agreement (TFA) in Bahrain, aiming to promote understanding and implementation of the TFA in the Middle East and North Africa (MENA) region. The workshop brought together customs and trade experts to discuss key TFA provisions, technical assistance, institutional cooperation, and member case studies. During the event, Japan announced its ratification of the TFA, injecting new momentum into trade facilitation efforts in the MENA region.

01/07/2026 Customs Knowledge
Read More
WTO WCO Boost Customs Valuation in St Lucia

WTO WCO Boost Customs Valuation in St Lucia

A joint workshop by the World Trade Organization and the World Customs Organization aimed to enhance Saint Lucia's customs valuation capabilities and optimize its trade environment. The workshop covered topics including the Valuation Agreement, technical analysis, dispute resolution, and risk management. The goal was to improve the expertise and skills of Saint Lucian customs officials, ultimately fostering the country's economic development. By strengthening customs valuation practices, Saint Lucia can promote fair trade and attract investment, contributing to sustainable economic growth.

01/07/2026 Customs Knowledge
Read More
WCO Introduces New Audit Tools to Enhance Trade Facilitation

WCO Introduces New Audit Tools to Enhance Trade Facilitation

The World Customs Organization (WCO) has launched new Post Clearance Audit (PCA) tools to assist member customs administrations in enhancing trade facilitation. Developed through expert group meetings, the WCO created two key tools: the PCA Benefits Visualization Tool and the PCA Technical Reference. These tools are designed to help customs management and frontline auditors better understand and implement PCA effectively. By improving PCA practices, these tools aim to contribute to the healthy development of global trade and streamline customs procedures.

01/07/2026 Customs Knowledge
Read More
New Cold Chain Solutions Boost Crossborder Pharma Deliveries

New Cold Chain Solutions Boost Crossborder Pharma Deliveries

International small package cold chain transportation is becoming crucial for cross-border delivery of high-value, small-batch temperature-controlled products. This article delves into the technical challenges and breakthroughs, cost optimization strategies, and operational model innovations in this field. It aims to provide valuable insights for practitioners, facilitating the globalization of high-value goods. The study explores methods to maintain product integrity, reduce spoilage, and ensure regulatory compliance throughout the supply chain, ultimately enhancing the competitiveness of businesses involved in international trade of temperature-sensitive items.

11/03/2025 Logistics Industry Insights
Read More
Nigeria Customs Boosts Gender Equality with WCO Backing

Nigeria Customs Boosts Gender Equality with WCO Backing

The Nigeria Customs Service, in collaboration with the World Customs Organization (WCO), is actively promoting a gender equality and diversity strategy. Initiatives include revising action plans and conducting GED (Gender Equality and Diversity) training to raise awareness among customs officers and foster an inclusive work environment. The WCO will continue to provide technical support to help Nigeria Customs achieve more equitable and efficient development. The aim is to create a workplace where everyone feels valued and respected, contributing to a stronger and more effective customs administration.

01/05/2026 Customs Knowledge
Read More
Tunisia Boosts Trade Efficiency with Updated Customs Training

Tunisia Boosts Trade Efficiency with Updated Customs Training

Within the framework of the EU-WCO Africa Harmonized System Programme, Tunisian Customs is strengthening national-level Harmonized System training. This aims to enhance customs officers' technical skills in commodity classification and their training abilities, building a professional team. The initiative seeks to promote trade facilitation and predictability, contributing to Tunisia's economic development. The training program focuses on improving the accuracy and efficiency of customs procedures, ultimately benefiting both traders and the national economy by ensuring consistent and correct application of the Harmonized System.

01/05/2026 Customs Knowledge
Read More
WCO Aids Togo in Customs Valuation to Boost Trade Efficiency

WCO Aids Togo in Customs Valuation to Boost Trade Efficiency

WCO training assisted Togo in enhancing its customs valuation capabilities. This initiative focused on strengthening personnel skills to ensure compliant and efficient valuation practices. By improving valuation procedures, the training contributes to trade facilitation and promotes smoother international trade flows. The program aims to equip Togo's customs officials with the necessary expertise to accurately assess the value of imported goods, leading to increased revenue collection and improved border security. Ultimately, this technical assistance supports Togo's economic development by fostering a more transparent and predictable trading environment.

01/05/2026 Customs Knowledge
Read More
WCO Enhances African Customs Training Amid Belgian Graduation Milestone

WCO Enhances African Customs Training Amid Belgian Graduation Milestone

The Secretary General of the World Customs Organization (WCO) attended the graduation ceremony of French-speaking African customs officials at the Belgian Customs Academy, emphasizing the crucial role of customs in revenue collection, trade facilitation, and societal protection. This initiative supports African economic development and the AfCFTA by enhancing customs management, promoting regional integration, and fostering international cooperation. The WCO plays a key role by providing technical assistance and promoting the application of international standards, ultimately contributing to a more efficient and secure trade environment in Africa.

01/05/2026 Customs Knowledge
Read More