Temus Super Bowl Ad Drives Growth Pressures Shein

Temus Super Bowl Ad Drives Growth Pressures Shein

Temu saw a surge in daily active users after its Super Bowl ad, replicating Pinduoduo's model for rapid growth and potentially impacting Shein's valuation. Despite a substantial marketing budget, Temu faces competitive pressures and internal challenges. Whether it can sustain its growth remains to be seen. Its aggressive marketing strategy and low prices are shaking up the cross-border e-commerce landscape, forcing competitors to adapt. The long-term success of Temu will depend on its ability to address operational issues and maintain user engagement.

12/31/2025 Logistics Industry Insights
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Temus Meiou Cloud Warehouse Boosts Crossborder Ecommerce Sellers

Temus Meiou Cloud Warehouse Boosts Crossborder Ecommerce Sellers

Temu has launched a semi-managed mode, offering more flexible options for cross-border e-commerce sellers. The Hugo Cross-border Global Platform Resources Conference brings together numerous platform resources to help sellers expand overseas. Meiou Cloud Warehouse, as a deep partner of Temu, provides comprehensive warehousing and logistics services, assisting sellers in efficiently going global under the semi-managed mode. This collaboration aims to streamline operations and enhance the overall cross-border e-commerce experience for Temu sellers leveraging the new semi-managed fulfillment option.

02/03/2026 Warehousing
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EU Carbon Surcharge Alters Crossborder Green Logistics

EU Carbon Surcharge Alters Crossborder Green Logistics

The carbon emission surcharge on European green express lines reflects the EU's environmental policies and is reshaping the international express delivery market. Businesses need to understand the policy origins, cost transmission mechanisms, and adopt strategies such as refined cost control and supply chain optimization to cope with it. This is crucial to balance logistics expenditures and maintain market competitiveness. Understanding the impact of this surcharge is vital for businesses engaged in cross-border logistics within the EU and beyond.

11/03/2025 Logistics Industry Insights
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EU Eases CBAM Rules for Small Importers

EU Eases CBAM Rules for Small Importers

The Netherlands Emissions Authority has adjusted the EU Carbon Border Adjustment Mechanism (CBAM), significantly reducing the compliance burden for small importers. Importers with annual imports below 50 tons are exempt from reporting obligations, while those exceeding 50 tons can use EU default emission values. Importers should assess their import volumes, seek professional support, and prepare for the full implementation after the transitional period. This simplification aims to ease the initial adoption of CBAM for smaller businesses, ensuring a smoother transition to the new carbon regulation framework.

11/03/2025 Customs Knowledge
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US and EU Implement 15 Tariff Agreement

US and EU Implement 15 Tariff Agreement

The United States and the European Union have reached an important trade agreement, imposing a 15% tariff on EU goods entering the U.S. The EU has committed to purchasing $750 billion in U.S. energy and increasing its investments by $600 billion. Trump emphasized that this agreement will boost the development of the U.S. automotive and agricultural sectors. While the EU considers this the best possible outcome, public opinion has raised concerns about its implications.

07/28/2025 Logistics
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EU Tax Reforms May Disrupt Crossborder Ecommerce

EU Tax Reforms May Disrupt Crossborder Ecommerce

The EU's plan to levy taxes on small parcels signals a potential end to the de minimis threshold era, aiming to address customs supervision challenges and unfair competition. Globally, many countries are also adjusting their de minimis policies. Cross-border e-commerce sellers need to closely monitor policy changes, optimize logistics, adjust pricing, and expand markets. Embracing compliant operations is crucial to thrive in this changing landscape and secure future development.

12/31/2025 Customs Knowledge
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EU Tightens VAT Rules for Express Shipments

EU Tightens VAT Rules for Express Shipments

This article provides an in-depth analysis of VAT requirements for express deliveries to EU countries, detailing the VAT number needs in various scenarios (business/individual recipient, high/low value goods, B2B/B2C trade). It also explains key concepts such as IOSS and EORI numbers. Furthermore, the article offers practical compliance advice to help cross-border e-commerce sellers and international trade participants clear customs smoothly and reduce logistical risks. This guide aims to navigate the complexities of EU VAT regulations for international shipments.

01/15/2026 Logistics Encyclopedia
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CE Marking Essential for EU Market Entry

CE Marking Essential for EU Market Entry

This article provides a comprehensive self-inspection guide for CE marking, covering compliance requirements, self-inspection steps, and common non-compliance cases. Through precise measurements, careful observations, and durability testing, it helps exporters ensure CE marking complies with EU standards and smoothly enter the European market. The guide aims to equip manufacturers with the knowledge and tools necessary to perform thorough internal audits and identify potential issues before official assessments, saving time and resources while promoting product safety and regulatory adherence.

01/15/2026 Customs Knowledge
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Fbas DDP Shipping Simplifies EU Market Entry

Fbas DDP Shipping Simplifies EU Market Entry

This article provides an in-depth analysis of the concept, advantages, process, and precautions of European FBA DDP (Delivered Duty Paid) services. It aims to help cross-border e-commerce sellers better understand and choose suitable logistics solutions, thereby reducing costs, improving efficiency, and successfully expanding into the European market. Selecting a reliable freight forwarder is key to success in Europe. The article highlights the importance of choosing the right logistics partner for navigating the complexities of European customs and regulations, ultimately boosting profitability.

01/23/2026 Logistics
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