Temu Sellers Face Boom and Bust on Pinduoduos Global Platform

Temu Sellers Face Boom and Bust on Pinduoduos Global Platform

The seller ecosystem on Pinduoduo's overseas platform, Temu, presents a mixed picture. Some sellers achieve explosive order growth through refined product selection and pricing strategies, while others choose to clear inventory and withdraw due to low prices and inefficiency. Temu faces the challenge of balancing price, service, efficiency, and the overall ecosystem. Sellers need to continuously adapt and innovate to survive in this dynamic environment.

01/16/2026 Logistics Industry Insights
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Fastfashion Rivals SHEIN and Temu Compete As she Economy Grows

Fastfashion Rivals SHEIN and Temu Compete As she Economy Grows

Reddit launched short video features, Meta upgraded Reels, and Google expanded local services ads. SHEIN and Temu are engaged in another lawsuit, while a flexible apparel supply chain service provider secured funding. The rise of the "She Economy" presents new opportunities for overseas brands. Brands need to deeply understand the needs of female consumers abroad, create products and services that align with their values, and leverage social media platforms for interaction. Understanding cultural nuances and tailoring marketing strategies are crucial for success in this evolving market.

01/23/2026 Logistics Industry Insights
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China-europe Railway Express A New Engine Reshaping the Logistics Landscape Between Asia and Europe

China-europe Railway Express A New Engine Reshaping the Logistics Landscape Between Asia and Europe

Since its rapid development began in 2011, the China-Europe Railway Express has emerged as a vital logistics channel between Asia and Europe, continuously adding new routes to enhance transportation efficiency. Amid frequent fluctuations in the global economy, this initiative provides a more stable assurance for international trade, supporting multiple countries in achieving high-quality development.

07/23/2025 Logistics
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Temus Testing Policy Raises Seller Compliance Costs

Temus Testing Policy Raises Seller Compliance Costs

New regulations on the Temu platform will take effect on October 1st, exclusively recognizing testing reports issued by service market institutions approved by Temu. This covers both full-service and semi-service products. The move aims to strengthen product quality supervision, but may increase compliance costs for merchants. Merchants should proactively respond by partnering with platform-approved institutions and improving product quality to adapt to the new regulations.

01/19/2026 Logistics
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Temus Aggressive US Expansion Fuels Ecommerce Rivalry

Temus Aggressive US Expansion Fuels Ecommerce Rivalry

Pinduoduo's overseas version, Temu, entered the US market with a low-price strategy, achieving rapid growth by squeezing supplier prices and investing heavily in marketing. However, this "reverse dumping" model faces numerous challenges, including sustainability and trade fairness. Whether Temu can replicate Pinduoduo's success in the US market remains to be seen. Its aggressive pricing and marketing tactics have disrupted the e-commerce landscape, but the long-term viability of this approach is still uncertain.

02/05/2026 Logistics Industry Insights
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New Regulations Spark Compliance Challenges for Toy Sellers on Temu Amazon

New Regulations Spark Compliance Challenges for Toy Sellers on Temu Amazon

Temu and Amazon are tightening compliance requirements for the toy category, posing multiple challenges for sellers, including increased security deposits, CPC certification, and direct verification. Sellers need to promptly pay the deposit, choose a compliant testing organization, and standardize product labeling. In the long term, establishing independent brands and enhancing product added value are crucial for sustainable development. This requires proactive adaptation and investment in quality and safety to meet the evolving demands of these major e-commerce platforms.

02/12/2026 Customs Knowledge
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Temu Spends 7M on Super Bowl Ads for North American Growth

Temu Spends 7M on Super Bowl Ads for North American Growth

Pinduoduo's cross-border e-commerce platform, Temu, spent $7 million to advertise during the Super Bowl, rapidly penetrating the North American market with its strategies of "low prices" and referral programs. Data indicates the Super Bowl ad was highly effective, leading to a surge in Temu downloads and expansion into the Canadian market. Temu's success is attributed to its precise market positioning and marketing strategies, attracting a significant number of cross-border sellers. The platform's growth highlights the potential of aggressive marketing and competitive pricing in the international e-commerce landscape.

12/30/2025 Logistics Industry Insights
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Shipping Congestion Surges in Europe Latin America

Shipping Congestion Surges in Europe Latin America

International shipping congestion at ports in Europe and Latin America continues to worsen. The CEO of Hapag-Lloyd noted that labor disputes in Rotterdam and Antwerp are causing delays, while strong performance in the Brazilian market is exacerbating congestion at South American ports. Cargo owners and freight forwarders need to be aware of this trend and actively plan their logistics strategies.

06/09/2025 Logistics
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UBS Europe SWIFT Code Eases International Transfers

UBS Europe SWIFT Code Eases International Transfers

This article analyzes the SWIFT code UBSWLULLTA2 of UBS European Securities Bank's Luxembourg branch, emphasizing its necessity and importance in international remittances. It provides methods and strategies for confirming the SWIFT code to ensure that funds are transferred smoothly and arrive at their intended destination.

08/13/2025 International Settlement
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