Amazon Struggles With Traffic Strategy in New Product Launch

Amazon Struggles With Traffic Strategy in New Product Launch

Launching new products on Amazon is challenging due to intense competition for traffic. Optimizing conversion rates and reviews is crucial. The off-season presents even greater difficulties. Focus on high-traffic, low-priced products and implement data-driven, refined operations. This approach helps navigate the competitive landscape and maximize visibility and sales for new products, especially during slower periods. Continuous monitoring and adjustments based on performance data are key to success.

12/31/2025 Logistics Industry Insights
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Amazon Adjusts Product Launch Strategies to Boost Traffic Sales

Amazon Adjusts Product Launch Strategies to Boost Traffic Sales

This article delves into the underlying logic of Amazon new product promotion, dismantling the notion that advertising is useless and revealing key strategies for boosting traffic and conversions. It emphasizes the importance of weight accumulation, advertising, product selection, copywriting, and visual presentation. The article highlights that understanding the platform's logic is crucial for successful Amazon operations. By focusing on these core elements, sellers can effectively launch new products and drive sustainable growth on the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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US Tariff Policies Drive Crossborder Logistics Shifts

US Tariff Policies Drive Crossborder Logistics Shifts

The new tariff policy in the United States is about to be implemented, resulting in shortages and price increases for Chinese goods. TEMU has launched a direct shipping logistics model to cope with tariff pressures, while Anjun Logistics has successfully expanded its courier network in Brazil, enhancing its market competitiveness.

08/07/2025 Logistics
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Amazon And The Future Of Fullservice Models New Opportunities And Challenges In Crossborder Logistics

Amazon And The Future Of Fullservice Models New Opportunities And Challenges In Crossborder Logistics

This article explores the current implementation status and challenges of Amazon's fully-managed model, analyzing how e-commerce platforms like TEMU have succeeded through such services. It also highlights future trends and types of development for cross-border logistics companies, emphasizing the importance of seizing opportunities in an increasingly competitive market.

07/23/2025 Logistics Industry Insights
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China Cuba Launch First Direct Freight Route to Expand Trade

China Cuba Launch First Direct Freight Route to Expand Trade

On June 25, 2025, China and Cuba launched their first regular international freight route, operating twice a week with a cargo capacity of 20 tons per trip. This new service significantly shortens the transportation time to within 24 hours, greatly facilitating trade development between the two countries.

07/02/2025 Logistics
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Carbon Ridge Scorpio Tankers Launch First Shipboard Carbon Capture System

Carbon Ridge Scorpio Tankers Launch First Shipboard Carbon Capture System

Carbon Ridge has partnered with Scorpio Tankers to launch the shipping industry's first centrifugal carbon capture system (OCCS), implemented on the STI SPIGA oil tanker. This technology is modular, cost-effective, and significantly enhances capture efficiency, helping shipping companies gain a competitive edge in environmental sustainability and compliance.

08/07/2025 Logistics
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Plus One Robotics and Berobox Launch Depalone for Warehouse Automation

Plus One Robotics and Berobox Launch Depalone for Warehouse Automation

Plus One and beRobox have partnered to launch DepalOne, a depalletizing system designed to simplify deployment and address warehouse depalletizing challenges. This solution aims to alleviate labor shortages and accommodate increasing throughput demands. DepalOne offers a streamlined approach to automating the depalletizing process, improving efficiency and reducing reliance on manual labor in warehouse environments.

01/06/2026 Logistics
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Tiktok Shop US Launch Favors Local Sellers Over Crossborder Merchants

Tiktok Shop US Launch Favors Local Sellers Over Crossborder Merchants

TikTok Shop has opened registration in the US market, initially through an invitation-only system, prioritizing local merchants. Cross-border e-commerce sellers should pay attention and be ready to act when the opportunity arises. This represents a significant potential expansion for TikTok's e-commerce platform and a new avenue for businesses to reach US consumers. Keep an eye on further developments and eligibility criteria for international sellers looking to enter the US market via TikTok Shop.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Face FBA Delays Amid New Product Launch Challenges

Amazon Sellers Face FBA Delays Amid New Product Launch Challenges

This article focuses on Amazon's traffic support during the new product launch phase, addressing issues like slow FBA onboarding and stockouts. It provides solutions such as proactive follow-up, flexible adjustment of shipping addresses, and advertising strategy adjustments after stockouts. The importance of precise product selection, Listing optimization, active customer engagement, off-site traffic generation, and data analysis are emphasized. This helps sellers seize the golden opportunity of the new product launch phase and achieve product bestsellers.

12/30/2025 Logistics Industry Insights
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Amazon Leads Austrian Ecommerce As Chinese Rivals Gain Ground

Amazon Leads Austrian Ecommerce As Chinese Rivals Gain Ground

The Austrian e-commerce market is highly competitive, with Amazon dominating with over 40% market share. The rise of Chinese e-commerce platforms like Temu and SHEIN is disrupting the traditional landscape. Local Austrian e-commerce companies are actively seeking differentiated development paths. In the future, evolving consumer behavior, technological innovation, sustainable development, and regulatory policies will be key factors influencing market competition.

11/03/2025 Logistics Industry Insights
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