Douyin Ecommerce Releases Essential Setup Guide for New Merchants

Douyin Ecommerce Releases Essential Setup Guide for New Merchants

This article provides a detailed guide to the seven essential foundational settings that must be completed after opening a Douyin Shop (TikTok Shop). These include paying the security deposit, enabling all payment methods, linking the official account, setting up customer service phone number, activating freight insurance, configuring shipping templates, and enabling the Selected Alliance. These settings are the cornerstone of stable shop development, helping merchants avoid pitfalls, improve user experience, expand traffic channels, and ultimately achieve sustainable growth.

12/29/2025 Logistics Encyclopedia
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Mastering Influencer Marketing for Sustainable Business Growth

Mastering Influencer Marketing for Sustainable Business Growth

This article delves into common misconceptions surrounding influencer marketing, emphasizing the importance of pre-planning through comparative case studies. It highlights the impact of budget on content quality and proposes strategies for continuous content output and secondary dissemination. The role of the TikTok platform is emphasized, along with key elements for building a sustainable influencer marketing system. This aims to help sellers achieve precise conversions and avoid ineffective advertising spend by focusing on strategic planning and long-term engagement.

12/30/2025 Logistics Industry Insights
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Ecommerce ERP Helps Sellers Compete in Europes Online Market

Ecommerce ERP Helps Sellers Compete in Europes Online Market

The European e-commerce market will face fierce competition in 2025, with Amazon, Temu, TikTok, and SHEIN battling for dominance. Compliance and tax reforms are driving localization. E-Cang ERP offers a full-chain solution, including multi-platform order and inventory management, multi-channel fulfillment, and profit calculation. This helps sellers succeed in Europe by enabling seamless collaboration across multiple platforms. It streamlines operations and provides critical insights for navigating the complexities of the European market and maximizing profitability.

12/26/2025 Logistics Industry Insights
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Wotohub Leads Overseas Influencer Marketing Saas Sector

Wotohub Leads Overseas Influencer Marketing Saas Sector

According to an iResearch report, WotoHub leads the Chinese cross-border e-commerce overseas influencer marketing SaaS market, holding a market share close to the sum of the second and third players. WotoHub boasts vast influencer resources, building an integrated marketing chain, comprehensively covering TikTok Shop data, and continuously investing in technology R&D. It is committed to upgrading content marketing, taking responsibility for user results, and collaborating with the cross-border ecosystem to help Chinese brands go global.

01/26/2026 Logistics Industry Insights
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Tiktoks Datadriven Strategy for Growing New Accounts

Tiktoks Datadriven Strategy for Growing New Accounts

This article provides a data-driven nurturing strategy for newly registered TikTok accounts. It covers optimizing account information, simulating user behavior, content testing, and data-driven optimization. The aim is to help accounts quickly overcome the cold start period, increase their weight and exposure on the platform. The strategy emphasizes understanding TikTok's algorithm and tailoring content and engagement to maximize reach and visibility. By focusing on data analysis, users can refine their approach and achieve sustainable traffic growth.

01/27/2026 Logistics Encyclopedia
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Google Shopping Ad Optimization Strategies Boost Rankings

Google Shopping Ad Optimization Strategies Boost Rankings

This article provides an in-depth analysis of how to significantly improve Google Shopping Ads ranking by optimizing product data. It focuses on diagnosing and resolving common errors related to price, inventory, and GTIN. The usage of automatic product updates is explained in detail. Furthermore, the article offers additional optimization tips, including high-quality product images, detailed descriptions, and competitive pricing, aiming to help e-commerce sellers effectively enhance ad performance and achieve sales growth. By focusing on these key areas, retailers can maximize their visibility and drive more conversions.

04/23/2023 Logistics Encyclopedia
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Facebook Shifts Ad Strategy to Broad Audiences for Growth

Facebook Shifts Ad Strategy to Broad Audiences for Growth

This article delves into Facebook ad targeting strategies, revealing that broad audience targeting is crucial for stable growth. It analyzes the limitations of traditional interest-based targeting and highlights the advantages of broad audiences. The article offers recommendations for optimizing creative assets, focusing on user experience, and conducting data analysis. By embracing broad targeting, businesses can fully leverage the power of Facebook ads and achieve sustainable business growth. The key is to understand the platform's algorithm and allow it to find the right users within a larger pool.

01/05/2026 Logistics Industry Insights
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Twitter Marketing Strategies Boost Growth and Engagement

Twitter Marketing Strategies Boost Growth and Engagement

This article delves into the core value and key strategies of Twitter marketing, emphasizing the importance of personalized brand building and precise user targeting. It elaborates on three key elements: content creation, active engagement, and effective promotion. Practical advice is provided on the refined operation of Twitter Ads and the clever application of affiliate marketing. Furthermore, the article highlights that data analysis and continuous optimization are crucial guarantees for improving marketing effectiveness. By focusing on these aspects, businesses can maximize their reach and impact on the Twitter platform.

01/05/2026 Logistics Industry Insights
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Amazon Sponsored Brands Boost Traffic Brand Awareness

Amazon Sponsored Brands Boost Traffic Brand Awareness

Amazon Sponsored Brands ads are a powerful tool for brand-registered sellers to enhance brand awareness and drive targeted traffic to their storefront or custom landing page. This article delves into the mechanics of Sponsored Brands, highlighting the features and benefits of its three formats: Product Collection, Store Spotlight, and Video. It provides a detailed setup guide to help you effectively manage traffic, build a dedicated brand presence, and achieve a higher return on ad spend. Leverage Sponsored Brands to create a unique brand experience and maximize your advertising ROI on Amazon.

01/16/2026 Logistics Encyclopedia
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Google Tightens Financial Ad Rules for Chinese Stock Promoters

Google Tightens Financial Ad Rules for Chinese Stock Promoters

This article delves into Google's financial advertising policy and its stringent restrictions on cross-border stock ads. It reveals the compliance challenges and high-risk operations faced by Chinese companies. The article provides compliant alternative paths and industry best practices, including applying for local financial licenses and shifting to non-financial content marketing. It also addresses frequently asked questions, aiming to help Chinese companies avoid Google bans and achieve long-term sustainable operations. The focus is on navigating complex regulations and finding viable solutions for advertising stock-related products on Google's platform.

01/15/2026 Customs Knowledge
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