Amazon Sellers Adopt Datadriven Tactics to Lower ACOS

Amazon Sellers Adopt Datadriven Tactics to Lower ACOS

This article provides an in-depth analysis of the components of Amazon Advertising ACOS. It offers optimization methods such as reducing CPC, improving conversion rates, and developing goal-oriented advertising strategies. The aim is to help sellers achieve cost reduction and efficiency improvement in advertising investment, thereby increasing profit margins. It explores actionable strategies to optimize ACOS, ultimately leading to a more profitable Amazon advertising campaign.

12/30/2025 Logistics Encyclopedia
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Guide to Scaling Ecommerce Stores With Facebook Ads

Guide to Scaling Ecommerce Stores With Facebook Ads

This article provides independent website sellers with a practical guide to Facebook Ads, covering key aspects such as budget planning, campaign setup, retargeting strategies, key metrics interpretation, and conversion rate optimization. It aims to help sellers optimize advertising performance, reduce customer acquisition costs, and ultimately achieve sales growth for their independent websites. This guide offers actionable insights to improve ROI and drive more efficient advertising campaigns.

12/30/2025 Logistics Industry Insights
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Guide to Optimizing Facebook Ads for International Markets

Guide to Optimizing Facebook Ads for International Markets

This article delves into the advantages of Facebook overseas advertising accounts, including higher ROI, more flexible promotion, and greater creative freedom. It also details common pitfalls in Facebook overseas account sub-account review, helping advertisers avoid these mistakes and choose the appropriate account type to improve advertising effectiveness. The guide aims to provide insights on navigating the complexities of Facebook's overseas advertising platform and maximizing campaign performance.

01/26/2026 Logistics Industry Insights
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Douyin Sellers Guide to Boosting Traffic Experience Scores

Douyin Sellers Guide to Boosting Traffic Experience Scores

This article delves into the impact of TikTok Shop's Experience Score on traffic. It provides practical guidance on quickly improving the score from three dimensions: product experience, logistics experience, and merchant service. It also introduces unconventional methods like low-price traffic acquisition, as well as the fundamental way to enhance overall strength. The aim is to help merchants overcome the challenges of low Experience Scores and achieve traffic growth.

01/06/2026 Logistics Encyclopedia
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Douyin Shop Relaunches Personal Stores No License Needed

Douyin Shop Relaunches Personal Stores No License Needed

TikTok Shop has reopened its personal store option, allowing onboarding without a business license, lowering the barrier to entry for e-commerce entrepreneurs. This article details the onboarding requirements, permissible product categories, and deposit system for personal stores. It compares personal stores with individual stores, analyzes the advantages and limitations of personal stores, and provides a comprehensive guide for those interested in joining the platform as a personal seller.

01/05/2026 Logistics Industry Insights
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Crossborder Ecommerce Grows As Huakai Yibai Acquires Tongtuo UPS Expands in Asia

Crossborder Ecommerce Grows As Huakai Yibai Acquires Tongtuo UPS Expands in Asia

The cross-border e-commerce sector is dynamic. Huakai Yibai plans to acquire Topo Technology, while UPS strengthens its Hong Kong logistics hub. YunTu Logistics launches a Xiamen-Miami cargo route. JD.com expands its Dutch warehouse, and BigCommerce reports strong performance. Amazon subleases warehouses in the US. TikTok Shop partners with Indonesia's Tokopedia, and IATA data shows an increase in air cargo volume. Competition intensifies as companies actively deploy global strategies.

02/11/2026 Logistics
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Bytedance Halts IPO to Prioritize Core Business Growth

Bytedance Halts IPO to Prioritize Core Business Growth

ByteDance's all-hands meeting revealed key information: IPO plans are postponed, focusing on three core businesses: TikTok, e-commerce, and Feishu (Lark). The company emphasizes organizational streamlining and values-based assessments. ByteDance will address market challenges by controlling hiring, optimizing structure, and improving efficiency. The stock option price reduction aims to stabilize employee morale. The company is prioritizing profitability and sustainable growth amidst global economic uncertainties and regulatory pressures.

01/04/2026 Logistics Industry Insights
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Amazon Tightens Fake Review Policy Warns Sellers of Bans

Amazon Tightens Fake Review Policy Warns Sellers of Bans

Amazon is cracking down on fake reviews again, suing Extreme Rebate, potentially triggering a new wave of account suspensions. This article analyzes the dangers of fake reviews and, based on financial reports from publicly listed cross-border e-commerce companies, points out the continued negative impact. It also offers Amazon sellers a new way to break the deadlock: embracing TikTok traffic and achieving performance growth through compliant operations and content marketing.

01/04/2026 Logistics Industry Insights
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Guide to Promoting Personal Accounts on Douyins Ocean Engine

Guide to Promoting Personal Accounts on Douyins Ocean Engine

Ocean Engine, Douyin's (TikTok's Chinese version) marketing platform, theoretically supports promotion for personal accounts, but it's often complex and costly. For individual users, consider simpler and more economical options like Dou+'s promotion tools. Choose the most suitable strategy based on your specific circumstances and budget. While Ocean Engine offers extensive features, Dou+ provides a more streamlined approach for individual creators seeking to boost their content's visibility on TikTok.

12/31/2025 Logistics Industry Insights
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Shopees Pullback Spurs Sellers to Rethink Southeast Asia Ecommerce

Shopees Pullback Spurs Sellers to Rethink Southeast Asia Ecommerce

Shopee's massive layoffs have shaken the industry, highlighting its global contraction strategy. Compared to Europe and the US, the Southeast Asian market attracts many sellers due to its faster logistics, quicker returns, and lower risks. Independent websites and TikTok Shop are emerging as new options, but require careful consideration of one's own characteristics. Cross-border e-commerce businesses need to adjust their strategies promptly to succeed in the competitive landscape.

12/30/2025 Logistics Industry Insights
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