Crossborder Ecommerce Grows As Huakai Yibai Acquires Tongtuo UPS Expands in Asia

The cross-border e-commerce sector is dynamic. Huakai Yibai plans to acquire Topo Technology, while UPS strengthens its Hong Kong logistics hub. YunTu Logistics launches a Xiamen-Miami cargo route. JD.com expands its Dutch warehouse, and BigCommerce reports strong performance. Amazon subleases warehouses in the US. TikTok Shop partners with Indonesia's Tokopedia, and IATA data shows an increase in air cargo volume. Competition intensifies as companies actively deploy global strategies.
Crossborder Ecommerce Grows As Huakai Yibai Acquires Tongtuo UPS Expands in Asia

M&A Gambit: Huakai Yibai's Cross-Border Expansion

Huakai Yibai has announced its bold entry into cross-border e-commerce through the complete acquisition of Tongtuo Technology from Huading Group. This strategic purchase grants Huakai Yibai immediate access to Tongtuo's established global network, which connects over 10,000 Chinese suppliers with consumers across 200+ countries through platforms including Amazon, Walmart, and AliExpress. The acquisition represents a calculated expansion rather than mere diversification, though integration challenges remain.

Logistics Power Play: UPS Doubles Down on Asia

UPS has unveiled plans for a major Hong Kong logistics hub near the airport and Hong Kong-Zhuhai-Macao Bridge. Scheduled for completion in 2028, the 20,000-square-meter facility will handle nearly 1 million tons annually, strengthening UPS's Asia-Europe-America cargo network. This investment signals intensifying competition in Asia-Pacific logistics infrastructure as global trade rebounds.

Speed Wars: YunExpress Launches Miami Cargo Route

YunExpress has partnered with Atlas Air to initiate thrice-weekly Boeing 777F flights from Xiamen to Miami, primarily transporting e-commerce goods like electronics and apparel. This marks YunExpress's first Xiamen-based international route, enhancing trans-Pacific delivery speeds crucial for competitive cross-border commerce.

JD.com's European Foothold Expands

Following its €90 million Dutch warehouse purchase earlier this year, JD.com is acquiring another €54 million logistics center in the Netherlands through subsidiary JD Property. These moves accelerate JD's European logistics network development, positioning the company for deeper cross-border market penetration.

B2B Breakthrough: DMM's Stellar Growth

DMM Group reported remarkable Q3 2023 results: $178.2 million total revenue (39.2% YoY growth) and $24.2 million net profit (3,357.1% surge). The platform's 12-month GMV reached $684.8 million, demonstrating the rising potential of B2B cross-border e-commerce models.

Amazon's Warehouse Strategy Shift

In contrast to expansion trends, Amazon has subleased approximately 1.5 million square feet of U.S. warehouse space in October—the highest monthly volume in over a year. The company is offloading pandemic-era facilities in Atlanta, San Antonio, and Fort Worth, including some not yet constructed. This suggests a strategic recalibration of fulfillment operations.

Amazon Lowers Logistics Barriers

Amazon Global Logistics has upgraded its First Shipment Program, now offering personalized logistics solutions and dedicated operational managers to new sellers. This initiative aims to simplify cross-border selling and attract fresh marketplace participants.

TikTok's Indonesian E-Commerce Play

ByteDance's TikTok has partnered with Indonesia's GoTo to invest in its Tokopedia e-commerce unit. The collaboration advances TikTok Shop's global expansion while leveraging Tokopedia's local market expertise—a model that may be replicated in other emerging markets.

Air Cargo Recovery Accelerates

IATA data reveals continued air freight market recovery, with October 2023 cargo tonne-kilometers growing 3.8% year-over-year. Middle Eastern carriers led with 10.8% growth, while global capacity increased 13.1%, indicating strengthening international trade flows.