Guide to Promoting Personal Accounts on Douyins Ocean Engine

Guide to Promoting Personal Accounts on Douyins Ocean Engine

Ocean Engine, Douyin's (TikTok's Chinese version) marketing platform, theoretically supports promotion for personal accounts, but it's often complex and costly. For individual users, consider simpler and more economical options like Dou+'s promotion tools. Choose the most suitable strategy based on your specific circumstances and budget. While Ocean Engine offers extensive features, Dou+ provides a more streamlined approach for individual creators seeking to boost their content's visibility on TikTok.

12/31/2025 Logistics Industry Insights
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Shopees Pullback Spurs Sellers to Rethink Southeast Asia Ecommerce

Shopees Pullback Spurs Sellers to Rethink Southeast Asia Ecommerce

Shopee's massive layoffs have shaken the industry, highlighting its global contraction strategy. Compared to Europe and the US, the Southeast Asian market attracts many sellers due to its faster logistics, quicker returns, and lower risks. Independent websites and TikTok Shop are emerging as new options, but require careful consideration of one's own characteristics. Cross-border e-commerce businesses need to adjust their strategies promptly to succeed in the competitive landscape.

12/30/2025 Logistics Industry Insights
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Douyin Sellers Warned to Avoid Pitfalls in Shop Score Boost

Douyin Sellers Warned to Avoid Pitfalls in Shop Score Boost

This article reveals common pitfalls in improving TikTok Shop's Experience Score and shares a safe and effective method for boosting it. It emphasizes achieving a stable increase in the Experience Score by accurately targeting the audience, optimizing product selection strategies, collaborating with accurate influencers, and enhancing shop operational capabilities. The article also highlights the importance of avoiding risks associated with fraudulent transactions to maintain a healthy Experience Score.

12/30/2025 Logistics Industry Insights
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Tiktoks Stitch Feature Boosts Brand Engagement Viral Reach

Tiktoks Stitch Feature Boosts Brand Engagement Viral Reach

This article provides an in-depth analysis of TikTok's Stitch feature, differentiating it from Duet and offering a detailed guide to creating Stitches. It emphasizes the significant potential of Stitch in boosting user engagement, expanding brand influence, fostering viral spread, and shaping brand image. This provides brands with new ideas and methods for marketing on TikTok, highlighting how to leverage the feature for increased visibility and audience interaction.

01/16/2026 Logistics Industry Insights
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Tiktoks Red Envelope Trend Bridges Chinese Culture and US Consumers

Tiktoks Red Envelope Trend Bridges Chinese Culture and US Consumers

The viral success of "Bouncing Red Envelope Box" on TikTok highlights the immense potential of Chinese cultural elements in the US market. This article analyzes the reasons behind the popularity of red envelopes, including the festive atmosphere, low cultural barrier, and influence of the Chinese community. It also proposes recommendations for cross-border e-commerce product selection, product design, and marketing strategies, emphasizing that cultural uniqueness is key to differentiated competitiveness.

01/23/2026 Logistics Industry Insights
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JHU Data Strategy Expands Indonesia Ecommerce Reach

JHU Data Strategy Expands Indonesia Ecommerce Reach

This article features an exclusive interview with Zhen Xiong, founder of JHU Collection, providing an in-depth analysis of their success in Indonesian TikTok Shop live streaming e-commerce. It examines JHU Collection's market insights, product selection strategies, localized marketing approaches, and unique understanding of the Indonesian e-commerce ecosystem. This offers valuable reference for Chinese brands seeking to expand into the Indonesian live streaming e-commerce market.

01/30/2026 Logistics Industry Insights
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Instateam Media Boosts Crossborder Ecommerce with Social Marketing

Instateam Media Boosts Crossborder Ecommerce with Social Marketing

Yingshi Media specializes in providing integrated marketing services for cross-border e-commerce sellers to expand their brands globally. Focusing on content creation and advertising operations on social e-commerce platforms like TikTok, Instagram, and YouTube, Yingshi Media utilizes a three-pronged service architecture: strategy, content, and advertising. Their multilingual content localization capabilities and extensive influencer network help Chinese brands achieve brand exposure, user growth, and conversion improvements in overseas markets.

01/30/2026 Logistics Industry Insights
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US Truck Tariffs Boost Domestic Industry Amid Cost Concerns

US Truck Tariffs Boost Domestic Industry Amid Cost Concerns

The US policy imposing a 25% tariff on imported heavy-duty trucks has officially taken effect, aiming to protect domestic manufacturing and bolster national security. However, this move could lead to increased truck prices, supply chain disruptions, and heightened uncertainty for freight carriers. Experts analyze that the policy's impact will vary across different businesses, potentially accelerating manufacturing reshoring but also posing challenges related to labor and infrastructure.

01/20/2026 Logistics Industry Insights
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Ebay UK Adjusts VAT Policy As Macys Expands in China

Ebay UK Adjusts VAT Policy As Macys Expands in China

This article focuses on the latest developments in cross-border e-commerce, highlighting the eBay UK VAT policy adjustments, the engine effect of NetEase Koala, the rapid growth of Amazon Business Germany, breakthroughs in Facebook translation technology, Macy's entry into Ningbo Airport Port, and the development opportunities brought by the “Belt and Road” initiative. These changes will have a profound impact on the industry landscape.

02/03/2026 Customs Knowledge
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Amazon Revises Payment Policies to Safeguard Seller Funds

Amazon Revises Payment Policies to Safeguard Seller Funds

New Amazon payment collection rules take effect on July 15th, aiming to enhance seller fund security. Sellers must ensure they use a service provider enrolled in the Payment Service Provider Program or a bank account for receiving payments, otherwise they may face delayed or frozen funds. Amazon provides various solutions and technical support to help sellers transition smoothly and build a secure e-commerce ecosystem.

01/19/2026 International Settlement
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