OZON Boosts Conversions with Enhanced Product Page Content

OZON Boosts Conversions with Enhanced Product Page Content

This article details how to create high-converting product detail pages on the OZON platform using JSON rich content. It covers the creation steps, techniques for adding images and videos, and how to highlight product selling points through a combination of text and visuals. It also reminds sellers that JSON is not suitable for all product categories and emphasizes the importance of understanding customer needs and continuous optimization to help sellers increase store sales. The guide provides practical tips for leveraging JSON to improve product presentation and ultimately boost conversion rates.

12/30/2025 Logistics Encyclopedia
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Ebay Expands Fulfillment Services to Rival Amazon

Ebay Expands Fulfillment Services to Rival Amazon

eBay has launched an upgraded Fulfillment program aimed at attracting Chinese sellers with lower costs and faster delivery, challenging Amazon FBA. The program offers seller protection, fast shipping, and competitive pricing, making it suitable for cross-border sellers with high inventory, fast sales, and a lack of local partners. Experts believe its success hinges on surpassing FBA and requires close attention to policy changes and market feedback. The key is whether eBay can truly offer a superior and more compelling solution for sellers compared to the established Amazon FBA.

12/30/2025 Logistics
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Ebay Seller Guide Steps to Boost Store Conversions

Ebay Seller Guide Steps to Boost Store Conversions

This article is aimed at novice eBay sellers, detailing key operational techniques covering four main aspects: store setup, product strategy, pricing strategy, and customer experience. It aims to help new sellers build a high-conversion eBay store from scratch and stand out in a fiercely competitive market. The guide provides practical advice on optimizing listings, managing inventory, and providing excellent customer service to improve sales and build a positive reputation. Ultimately, the goal is to empower new sellers with the knowledge and tools necessary for success on eBay.

12/30/2025 Logistics Encyclopedia
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Latin America Ecommerce Booms Amid World Cup Funding Surges

Latin America Ecommerce Booms Amid World Cup Funding Surges

This report provides an in-depth analysis of the Latin American e-commerce market, focusing on World Cup marketing strategies, the Kavak funding event, and Brazilian e-commerce consumer trends. The report highlights the opportunities the World Cup presents for e-commerce, urging businesses to prepare in advance. Kavak's funding reflects confidence in the market. Brazilian e-commerce sales are growing, with cross-border platforms showing competitiveness. The influence of social media is significant. Businesses need to seize opportunities, address challenges, and achieve sustainable development in this dynamic market.

12/30/2025 Logistics Industry Insights
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US Trademark Guide for Ecommerce Sellers on Usage Proof

US Trademark Guide for Ecommerce Sellers on Usage Proof

This article focuses on the challenge of providing a 'specimen of use' in US trademark registration. It details the standards for acceptable specimens, including website links, product images, and sales order screenshots, and lists common examples of unacceptable specimens. Furthermore, it introduces the 'intent-to-use application' as an alternative strategy to help sellers avoid risks and efficiently complete trademark registration. This option allows applicants to file before actual commercial use, providing a pathway to secure trademark rights based on a bona fide intention to use the mark in the future.

12/30/2025 Customs Knowledge
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Amazon Sellers Gain Edge with Browse Tree Guide Mastery

Amazon Sellers Gain Edge with Browse Tree Guide Mastery

This article delves into the Amazon Product Category Tree and Browse Tree Guide (BTG), explaining how to leverage BTG to optimize Listing pages and improve product ranking and sales. It emphasizes the crucial role of BTG in enhancing product visibility, improving search relevance, enhancing user experience, and optimizing advertising campaigns. Detailed optimization steps and case studies are provided to help sellers stand out in the Amazon marketplace. The guide offers practical advice on selecting the correct categories and keywords within the BTG to maximize product reach and conversion rates.

12/30/2025 Logistics Encyclopedia
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Chaiyi Erps AI Boosts Ecommerce Efficiency in Southeast Asia

Chaiyi Erps AI Boosts Ecommerce Efficiency in Southeast Asia

Qianyi ERP introduces AI-powered intelligent product management to help Chinese sellers efficiently tap into the Southeast Asian e-commerce market. This feature simplifies product listing, reduces operational costs, and improves efficiency through one-click collection, intelligent category matching, multi-language localization, and closed-loop management. AI-powered customer service provides 24/7 real-time support, helping sellers improve pre-sales conversion rates. This comprehensive solution streamlines the entire product management process for cross-border e-commerce, allowing sellers to focus on growth and maximizing their potential in the Southeast Asian market.

01/15/2026 Logistics Industry Insights
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Chinese Ritual Paper Gains Popularity in Overseas Markets

Chinese Ritual Paper Gains Popularity in Overseas Markets

Chinese hell money has unexpectedly gained popularity in overseas markets, achieving high-premium sales through cross-border e-commerce platforms. Social media dissemination and cultural differences are key factors in its success. This article analyzes the opportunities and challenges of hell money exports, highlighting the growth potential in emerging areas like pet funeral services. The global funeral service market is substantial, and Chinese companies should seize the opportunity to actively explore overseas markets, adapting their offerings to local customs and regulations while addressing potential cultural sensitivities associated with the trade.

01/15/2026 Logistics Industry Insights
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UK Consumers Shift Focus to Energy Efficiency Essentials

UK Consumers Shift Focus to Energy Efficiency Essentials

Driven by the energy crisis and inflation, UK consumers are shifting their spending towards warm clothing, energy-efficient appliances, and essential goods. Retail data shows a surge in sales of these products, but overall retail growth is offset by inflation. Cross-border e-commerce businesses need to pay attention to these market changes, adjust their product structures, and optimize their supply chains to meet the challenges and seize the opportunities presented by the evolving UK consumer landscape. This includes focusing on value and adapting to the new priorities of British shoppers.

01/16/2026 Logistics Industry Insights
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Amazon Sellers Optimize FBA Returns to Cut Costs

Amazon Sellers Optimize FBA Returns to Cut Costs

This article analyzes Amazon FBA return fees and proposes strategies to optimize products, packaging, after-sales service, and return policies. The aim is to reduce return costs and improve operational efficiency. By addressing the root causes of returns and implementing proactive measures, sellers can minimize financial losses associated with FBA returns. This includes improving product descriptions, ensuring adequate packaging to prevent damage during transit, and providing excellent customer support to resolve issues before they escalate into returns. Ultimately, effective management of FBA returns contributes to a healthier bottom line.

01/16/2026 Logistics Encyclopedia
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