Amazon Ads Launches Invalid Traffic Report to Safeguard Budgets

Amazon Ads Launches Invalid Traffic Report to Safeguard Budgets

Amazon Advertising Console introduces the 'Total Traffic and Invalid Traffic Report' to help sellers identify and filter invalid traffic, improving advertising efficiency. The report provides key metrics such as total impressions, invalid impressions, invalid impression rate, total clicks, invalid clicks, and invalid click rate. This empowers sellers to optimize advertising campaigns and avoid wasted budget by providing visibility into potentially fraudulent or non-genuine traffic sources. By understanding these metrics, advertisers can refine their targeting and bidding strategies for better ROI.

12/30/2025 Logistics Industry Insights
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Home Improvement Firms Cut Ad Costs with Targeted Strategies

Home Improvement Firms Cut Ad Costs with Targeted Strategies

ByteDance's Ocean Engine released a benchmark case study collection for the home furnishing industry's search ads. By analyzing successful cases from home improvement platforms and interior design companies, it reveals the advantages of a combined strategy: "Smart Bidding Solutions + Blue Ocean Keywords + Smart Image & Text + Effective Search Investment." This strategy effectively lowers the operational barrier, precisely reaches high-intent users, and meets diverse display needs. Ultimately, it achieves rapid scaling, traffic dominance, and controllable costs for advertisers in the home furnishing sector.

01/15/2026 Logistics Industry Insights
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USPS Opens Lastmile Delivery to Bidders Altering Logistics Sector

USPS Opens Lastmile Delivery to Bidders Altering Logistics Sector

The United States Postal Service (USPS) plans to open its last-mile delivery network, allowing various shippers to bid for access to its over 18,000 delivery points. This initiative aims to increase USPS revenue, enhance financial sustainability, and help retailers achieve faster delivery times. Experts view this as both an opportunity and a challenge, with the bidding process, pricing, and service levels being crucial factors. This move has the potential to reshape the express delivery industry landscape and intensify market competition.

01/15/2026 Logistics
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Taboola CPC Strategies Boost Crossborder Ecommerce Efficiency

Taboola CPC Strategies Boost Crossborder Ecommerce Efficiency

This article provides an in-depth analysis of Taboola's CPC billing model, offering budget setting and cost optimization strategies for cross-border e-commerce. By optimizing ad creatives, precisely targeting audiences, and adjusting bidding strategies, it helps cross-border e-commerce businesses achieve efficient promotion on the Taboola platform, reduce advertising costs, and improve ROI. The strategies focus on maximizing the effectiveness of campaigns while minimizing expenditure, ultimately leading to a more profitable advertising experience for businesses targeting international markets.

01/23/2026 International Settlement
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Freight Forwarder Shares Expert Tips for Smooth Customs Clearance

Freight Forwarder Shares Expert Tips for Smooth Customs Clearance

This article, based on the experience sharing of seasoned freight forwarders, delves into common issues in container import and export processes. It covers aspects such as customs declaration, commodity inspection, free time, empty container handling, and manifest amendments. The aim is to help businesses mitigate risks, improve efficiency, and reduce logistics costs. It provides practical insights into navigating the complexities of international container shipping and optimizing supply chain operations.

08/23/2025 Logistics Encyclopedia
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Air Freight Cost Overview from Shenzhen to Louisville

Air Freight Cost Overview from Shenzhen to Louisville

This article provides a detailed overview of air freight rates from Shenzhen to Louisville, including shipping costs based on different cargo weights and related details. A table lists the fees for several major routes and highlights factors to consider when choosing air freight services, such as transit time and cargo characteristics. Additionally, customers are reminded to verify the timeliness of the quoted prices to ensure the effectiveness of their logistics solutions.

07/22/2025 Logistics
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Key Differences in Air Vs Sea Freight Customs Clearance

Key Differences in Air Vs Sea Freight Customs Clearance

International air and sea freight present different customs clearance risks. Air freight offers speed but demands tight clearance timelines, strict inspections, high declaration standards, and higher costs. Sea freight allows more time, utilizes sampling inspections, offers flexible declarations, and concentrates costs on demurrage and storage fees. Both are susceptible to policy changes, requiring attention to international affairs and flexible responses. Choosing the appropriate transportation method is crucial based on these factors.

12/30/2025 Customs Knowledge
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South China Ecommerce Adopts Supersonic Logistics for Crossborder Trade

South China Ecommerce Adopts Supersonic Logistics for Crossborder Trade

This article provides an in-depth review of Shenzhen Lightspeed International Logistics Co., Ltd., a South China-based company specializing in cross-border e-commerce logistics. The analysis covers various aspects, including the company's background, service advantages, dedicated line and overseas warehouse network, delivery time efficiency, and domestic pickup capabilities. The aim is to evaluate its reliability and service quality, offering valuable insights for cross-border e-commerce sellers.

01/07/2026 Logistics
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Small Businesses Boost Sales with Twitter Pinterest Marketing

Small Businesses Boost Sales with Twitter Pinterest Marketing

Twitter emphasizes interaction, making it suitable for brand and trending topic marketing. Pinterest focuses on visuals, beneficial for product showcasing. Businesses should choose platforms and develop strategies based on their specific characteristics. Twitter is great for real-time engagement and quick updates, while Pinterest excels in driving traffic through visually appealing content. Consider your target audience and marketing goals when deciding which platform aligns best with your brand.

01/07/2026 Logistics Industry Insights
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Digital Transformation Reshapes Global Supply Chains

Digital Transformation Reshapes Global Supply Chains

Based on a global survey, this paper delves into the challenges of digital supply chain transformation, such as inadequate infrastructure and lack of standards. It emphasizes the crucial role of location technology in optimizing routes, real-time tracking, improving dispatch, and predicting ETAs. The paper recommends that companies start small, choose suitable partners, prioritize data quality, and gradually advance digital transformation to ultimately build an efficient, intelligent, and flexible supply chain.

01/28/2026 Logistics Industry Insights
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