Tekhnonicol Achieves 150 Ad ROI Growth with Crmmetrica Integration

Tekhnonicol Achieves 150 Ad ROI Growth with Crmmetrica Integration

Russian construction materials giant, TechnoNICOL, integrated its CRM with Yandex Metrica to connect online and offline sales data. By optimizing for “offline application” conversions, they achieved a 150% increase in revenue from Yandex Direct advertising. This data integration allowed them to keep customer acquisition costs within a reasonable range and significantly improve their advertising ROI. The unified view of customer interactions across channels enabled more effective targeting and campaign optimization, leading to substantial business growth.

02/05/2026 Logistics Industry Insights
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Flexport Enhances Amazon FBA with LTL and FTL Integration

Flexport Enhances Amazon FBA with LTL and FTL Integration

This article details how Amazon sellers can streamline LTL and FTL logistics setups with Flexport, connecting directly to Amazon FBA warehouses. Through clear, step-by-step instructions, sellers can easily complete their logistics settings in Amazon Seller Central, ensuring efficient and timely inventory receiving. This allows sellers to focus on their core business activities and improve overall operational efficiency by simplifying the complex process of shipping goods internationally and managing warehouse deliveries.

01/27/2026 Logistics Encyclopedia
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AI and Policy Changes Reshape 2026 Logistics

AI and Policy Changes Reshape 2026 Logistics

The logistics industry faces multiple challenges by 2026, including AI empowerment, policy reshaping, and market volatility. Digital freight platforms are reshaping brokerage, while ports maintain resilience through technology and data. Shippers' demands are evolving, and trade policies impact sourcing and costs. TMS platforms are evolving, and freight rates are stabilizing but remain volatile. Companies need to build flexible supply chains, embrace innovative technologies, and strengthen collaboration to cope with uncertainty and win future competition. This requires proactive adaptation and strategic partnerships to navigate the complex landscape.

01/28/2026 Logistics Industry Insights
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Burns Flat Airport Expands Air Cargo Services with CSM Integration

Burns Flat Airport Expands Air Cargo Services with CSM Integration

This article provides an in-depth analysis of the three-letter code (CSM) for Burns Flat Airport. It details key information about the airport, including its overview, customs clearance requirements, and banking hours. Through case studies, it demonstrates how to leverage the CSM code to optimize air freight processes. Furthermore, it introduces practical tools offered by West Coast Freight Network, assisting in efficient air cargo operations. This guide aims to help users understand and utilize the CSM code effectively for smoother and faster air transport.

09/29/2025 Airport Codes
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How To Achieve More Efficient Logistics Integration And Sustainable Development

How To Achieve More Efficient Logistics Integration And Sustainable Development

This paper explores the importance of logistics integration and how to achieve sustainable development while improving efficiency. Through digital transformation and green logistics strategies, companies can reduce costs, shorten delivery times, and meet environmental goals. Integrating logistics requires internal collaboration and external cooperation to ensure effective supply chain management.

11/30/-0001 Logistics Industry Insights
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Breaking The Islands Achieving Seamless Integration Of Comprehensive Logistics Solutions

Breaking The Islands Achieving Seamless Integration Of Comprehensive Logistics Solutions

Integrated logistics is a solution in today's logistics industry that enhances supply chain efficiency and customer satisfaction by eliminating information silos and ensuring efficient connections across all stages. Companies need to introspect, gradually adopt relevant technologies, and cultivate a culture of cross-departmental collaboration to achieve seamless logistics integration.

07/23/2025 Logistics
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Multi-warehouse Integration Driving Profit Growth Through Omni-channel Warehousing Innovation

Multi-warehouse Integration Driving Profit Growth Through Omni-channel Warehousing Innovation

Multi-warehouse integration provides enterprises with efficient inventory management and resource allocation solutions. By integrating IT systems and optimizing operational processes, companies can successfully reduce costs, enhance efficiency, and uncover potential profit growth points. A case study of a large 3C home appliance enterprise showcases the application and effectiveness of multi-warehouse integration in omnichannel business.

07/23/2025 Warehousing
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The New Era of Logistics How to Achieve Seamless System Integration

The New Era of Logistics How to Achieve Seamless System Integration

This article explores how an interconnected integrated logistics model can enhance global supply chain efficiency, reduce transportation time and costs, and improve the ability to respond flexibly to emergencies. While achieving this ideal state faces various challenges, the prospects are promising through the use of advanced technologies and collaboration among parties involved.

07/23/2025 Logistics
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