Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Advertising introduces 'Expanded Targeting,' a new feature within Sponsored Products' manual ad product targeting. Similar to broad keyword matching, it expands product targeting to related items. Key features include high relevance, limited quantity, rapid data updates, and negative targeting options. This feature is recommended for sellers experiencing underperformance. It allows for broader reach within the Amazon marketplace by identifying and targeting products that are closely associated with the products you are already advertising, potentially increasing sales and visibility.

12/30/2025 Logistics Industry Insights
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Chinas CCC Mark Deadline Nears 11 Product Categories Risk Ban

Chinas CCC Mark Deadline Nears 11 Product Categories Risk Ban

From March 1, 2026, 11 categories of high-risk products, including power banks, will require CCC traceability QR codes for sale. Global Testing Services, a reputable third-party organization, provides one-stop services such as CCC certification and material reliability testing. We help businesses achieve regulatory compliance and successfully launch products, overcoming barriers to international markets. Our comprehensive solutions ensure products meet mandatory standards and are traceable throughout the supply chain, facilitating seamless market access and consumer trust.

01/30/2026 Customs Knowledge
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Ecommerce Firms Upskill Workforce to Stay Competitive

Ecommerce Firms Upskill Workforce to Stay Competitive

Operating a cross-border e-commerce business is not a one-time effort; good performance doesn't guarantee long-term success. This article emphasizes the importance of continuous innovation, specifically the ability to develop new products from scratch. It suggests starting by analyzing best-selling products to identify common patterns, then iterating and validating these patterns to establish a robust new product development methodology. This approach ultimately enhances professional competitiveness by ensuring a constant stream of relevant and profitable products.

02/03/2026 Logistics Industry Insights
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Global Logistics How to Prevent Customs Delays

Global Logistics How to Prevent Customs Delays

This article focuses on five major product categories prone to customs clearance issues in international logistics (food, pharmaceuticals, animals & plants and their products, chemical products, and electronic & electrical products). It provides a detailed interpretation of the specific customs clearance documents required for each category. The aim is to help shippers and freight forwarders avoid risks and ensure smooth customs clearance of goods. By understanding these specific requirements, businesses can minimize delays and costs associated with international trade.

02/03/2026 Customs Knowledge
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HS Codes for Bamboo and Rattan Trade Key Guidelines

HS Codes for Bamboo and Rattan Trade Key Guidelines

This article provides a comprehensive analysis of the HS codes for bamboo and rattan products, covering bamboo, rattan, and other parts and materials from these plants. It aims to help exporters understand market demands and regulatory requirements, ensuring smooth customs clearance for their products.

08/06/2025 HS Code Query
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