Beginners Guide to Mastering Facebook Ads in 7 Steps

Beginners Guide to Mastering Facebook Ads in 7 Steps

This article details 7 key steps for successful Facebook ad campaigns, including setting up Business Manager, installing the Pixel code, creating audiences, creating campaigns, setting up ad sets, selecting ad creatives, and optimizing campaigns. This guide helps beginners quickly grasp the core techniques of Facebook advertising and improve ad performance. It covers essential aspects from initial setup to ongoing optimization, empowering users to effectively leverage Facebook's advertising platform to achieve their marketing goals.

01/04/2026 Logistics Encyclopedia
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US Rail Freight Gains in Carloads but Loses in Intermodal

US Rail Freight Gains in Carloads but Loses in Intermodal

October 2025 US rail freight data shows a slight increase of 0.3% in carload traffic, but a 4.8% year-over-year decrease in intermodal volume. Shipments of nonmetallic minerals, metallic ores, and chemicals increased, while grain, miscellaneous, and coal shipments declined. Year-to-date, total carload traffic is up 2.0% and intermodal volume is up 3.2%. The data reflects economic structural changes and market uncertainties, requiring the rail industry to address challenges and seize opportunities.

02/04/2026 Logistics
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US Rail Freight Rises in Early August on Carload Intermodal Growth

US Rail Freight Rises in Early August on Carload Intermodal Growth

According to the Association of American Railroads, U.S. rail freight continued to grow in the week ending August 9th, with carload traffic up 2.4% year-over-year and intermodal traffic up 3.4%. Year-to-date figures show a 2.8% increase in total carloads and a 4.6% increase in total intermodal volume. This growth in rail freight reflects the overall economic recovery in the United States. However, the industry faces challenges related to infrastructure and competition.

02/04/2026 Logistics
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US Rail Freight Intermodal Volumes Decline in Late September

US Rail Freight Intermodal Volumes Decline in Late September

For the week ending September 20, 2025, US rail freight volume decreased by 1.8% year-over-year, and intermodal volume decreased by 2.5%. Grain and metallic ores shipments increased, while coal, miscellaneous carloads, and nonmetallic minerals declined. Despite the recent downturn, year-to-date rail freight volume is up 2.2%, and intermodal volume is up 3.6% compared to 2024. Macroeconomic conditions, industry-specific factors, and supply chain issues can all influence rail transport volumes.

02/04/2026 Logistics
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Global Air Freight Firms Offer Flexible Cargo Solutions

Global Air Freight Firms Offer Flexible Cargo Solutions

Upon arrival of international air freight, the consignee is not required to pick up the goods personally. They can choose to entrust a freight forwarding company to pick up and deliver the cargo, or opt for the airline's 'door-to-door' service. Based on individual needs, flexibly select the most suitable solution to improve logistics efficiency. This allows for streamlined processes and potentially faster delivery times, catering to varying requirements and priorities.

02/04/2026 Logistics Encyclopedia
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US Manufacturing Growth Slows Amid Economic Uncertainty

US Manufacturing Growth Slows Amid Economic Uncertainty

The US manufacturing PMI edged up slightly in May, but weak demand remains a major challenge. The New Orders Index is sluggish, exports are hampered, inventories are piling up, and supply chain bottlenecks persist. Impacted by the pandemic and the trade war, companies need to actively respond to achieve recovery. Low new orders, export difficulties, and inventory buildup indicate underlying weakness despite the slight PMI improvement. Addressing supply chain issues and stimulating demand are crucial for a sustainable rebound.

02/03/2026 Logistics Industry Insights
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US Rail Freight Carloads Flat Intermodal Gains

US Rail Freight Carloads Flat Intermodal Gains

According to the Association of American Railroads, U.S. rail carloads increased slightly by 0.002% in the first week of October, while intermodal volume rose by 6.7% year-over-year. Year-to-date, carloads are up 2.1% and intermodal volume is up 3.6%. The report reveals market adjustments to changing conditions and highlights the need for the rail industry to seize opportunities amidst challenges. Innovation, technology, and collaboration are crucial for achieving sustainable development in the railway sector.

02/04/2026 Logistics
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Union Pacific Bets on Lean Operations to Transform Rail Industry

Union Pacific Bets on Lean Operations to Transform Rail Industry

US rail giant UP is implementing Precision Scheduled Railroading (PSR), a lean operation strategy, to improve efficiency and service. However, learning from CSX's previous PSR implementation, the Surface Transportation Board (STB) is closely monitoring UP's transition. UP has pledged to learn from past mistakes, proceed cautiously, and has developed a detailed implementation plan. Analysts believe that the key to UP's success lies in its execution capabilities. The smooth transition and adherence to regulatory compliance will be crucial for UP's overall performance.

01/21/2026 Logistics Industry Insights
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Amazon Sellers Turn Unsold Inventory into Revenue

Amazon Sellers Turn Unsold Inventory into Revenue

Amazon sellers often face the challenge of unsaleable inventory, which occupies space, increases costs, and ties up cash flow. This article delves into the types and causes of unsaleable inventory and introduces REMEX's comprehensive solution, including easy inventory integration, tiered processing and precise monetization, intelligent control, and convenient settlement. It helps sellers convert unsaleable inventory into actual cash flow, optimize inventory cost structure, and achieve stable operations. REMEX empowers sellers to turn dead stock into revenue, improving profitability and freeing up valuable resources.

02/05/2026 Warehousing
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Guide to Streamlining FOB Shipping for International Exports

Guide to Streamlining FOB Shipping for International Exports

This article, written in a popular science blog style, explains the crucial step of submitting a booking request to the freight forwarder in FOB shipping. It covers pre-shipment preparations, booking request form filling, freight forwarder selection, and follow-up procedures. The aim is to help exporters grasp the core points and ensure smooth cargo shipment. It details the process from initial preparation to final follow-up, providing practical guidance for navigating FOB shipping requirements and successfully managing the booking process.

02/05/2026 Logistics Encyclopedia
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