Amazon Sellers Target Toy Markets in US Europe Japan

Amazon Sellers Target Toy Markets in US Europe Japan

The global toy market is booming, and Amazon is a crucial channel. This article provides an in-depth analysis of toy market trends, focusing on the US, Europe, and Japan marketplaces. It offers product selection strategies and compliance advice to help sellers tap into this billion-dollar market. The analysis aims to provide actionable insights for cross-border e-commerce sellers looking to capitalize on the growing demand for toys through strategic product selection and adherence to local regulations on Amazon.

01/06/2026 Logistics Industry Insights
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Amazon Relaxes Japan Toy Rules Plans South Africa Growth

Amazon Relaxes Japan Toy Rules Plans South Africa Growth

Amazon Japan has adjusted its compliance policy for the children's toy category, lowering the target age threshold, which benefits toy sellers by reducing costs. Simultaneously, Amazon South Africa is about to launch, providing cross-border e-commerce sellers with an opportunity to seize the African market. Sellers should seize this opportunity, adjust their strategies, and embrace new growth points. This expansion presents a significant advantage for businesses looking to tap into a new and emerging market with potentially high growth potential.

12/30/2025 Logistics Industry Insights
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Temus Growth Squeezes Amazon Toy Sellers in Holiday Rush

Temus Growth Squeezes Amazon Toy Sellers in Holiday Rush

Amazon toy sellers experienced a decline in peak season performance as Pinduoduo's overseas version, TEMU, gained market share through low-price strategies and viral marketing. This analysis examines TEMU's impact on Amazon and suggests strategies for Amazon sellers, including diversifying sales channels, refining operations, and differentiating their offerings. The piece emphasizes the need for cross-border e-commerce businesses to embrace change and actively transform in response to the evolving market landscape.

01/16/2026 Logistics Industry Insights
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Toy Giants Hasbro and Mattel Tackle Supply Chain Challenges

Toy Giants Hasbro and Mattel Tackle Supply Chain Challenges

Facing soaring ocean freight costs and port congestion, Hasbro and Mattel successfully navigated challenges by optimizing supply chain management, diversifying port selections, implementing flexible transportation strategies, and collaborating closely with suppliers. Both companies transformed their supply chains into a competitive advantage. Measures such as raising product prices were taken to mitigate cost pressures. The companies emphasized the strategic value of the supply chain in overall business development, demonstrating its crucial role in navigating disruptions and maintaining profitability in a volatile global landscape.

01/29/2026 Logistics Industry Insights
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Chinas Toy Giant Hits 35B Valuation Targets Global Growth

Chinas Toy Giant Hits 35B Valuation Targets Global Growth

Bruko Toys successfully listed on the Hong Kong Stock Exchange, with a market value exceeding HKD 25 billion. Its rise is inseparable from the support of well-known IPs such as "Ultraman." However, over-reliance on IP licensing also brings potential risks. Meanwhile, China's trendy toy industry is ushering in "going global" opportunities. Cross-border sellers should understand market demands, accurately position themselves, and create products that fit consumer preferences to achieve sustainable development.

01/26/2026 Logistics Industry Insights
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Lazada Expands in Southeast Asias Toy and Baby Market

Lazada Expands in Southeast Asias Toy and Baby Market

The Southeast Asia toy market holds immense potential, and Lazada, Alibaba's flagship e-commerce platform, is actively expanding its presence. This article analyzes the advantages of the Southeast Asian market, interprets data and trends in the Lazada toy market, and provides product selection recommendations and merchant support policies to help businesses tap into the Southeast Asian market. It highlights the opportunities for growth and the resources available to vendors looking to succeed on Lazada in the toys and baby products category.

01/30/2026 Logistics Industry Insights
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EU Toy Exporters Must Comply With EN71 Safety Standards

EU Toy Exporters Must Comply With EN71 Safety Standards

This article provides an in-depth analysis of the EU toy safety standard EN71, detailing its core standard modules, certification process, compliance key points, and common misconceptions. It also compares EN71 with standards in other markets. Furthermore, it offers practical compliance recommendations for toy exporting companies, helping them mitigate trade risks and successfully enter the EU market. This guidance aims to assist companies in navigating the complexities of EN71 and ensuring their products meet the required safety standards for sale within the European Union.

02/03/2026 Customs Knowledge
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Broke Groups Hong Kong IPO Signals Toy Market Shift

Broke Groups Hong Kong IPO Signals Toy Market Shift

Blue Koala Group successfully listed in Hong Kong, raising over RMB 1.4 billion with a market capitalization exceeding HKD 20 billion. The company focuses on building block figure toys, achieving rapid growth through diversified IP licensing and differentiated pricing strategies. This listing marks a significant step for the Chinese building block figure toy industry towards the international stage.

02/03/2026 Logistics Industry Insights
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Singapore Parents Opt for Fast Safe Toy Delivery Services

Singapore Parents Opt for Fast Safe Toy Delivery Services

Troubled by international shipping? This article details various international express options for sending toys to Singapore. It compares the advantages and disadvantages of major couriers like DHL, FedEx, and UPS. It also provides professional advice on customs clearance issues for special items and shipping cost considerations, helping you choose the most suitable logistics solution to ensure your beloved toys arrive safely and quickly. It offers guidance on navigating potential challenges and selecting the optimal courier service for a smooth and efficient delivery process.

02/05/2026 Logistics
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Amazon Sellers Warned Over Toy Patent Risks Amid Sales Surge

Amazon Sellers Warned Over Toy Patent Risks Amid Sales Surge

The surge in sales of "children's electronic learning books" on Amazon highlights the potential of the toy market. However, product selection requires vigilance regarding patent infringement risks. Sellers are advised to independently develop and register their products, or conduct comprehensive searches and analyses for non-self-developed products, seeking professional assistance when needed. Simultaneously, focus on operational details such as off-site promotion and winning the Buy Box to enhance competitiveness. Careful consideration of these factors is crucial for success in the competitive Amazon marketplace.

01/04/2026 Logistics Industry Insights
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