Amazon Relaxes Japan Toy Rules Plans South Africa Growth

Amazon Relaxes Japan Toy Rules Plans South Africa Growth

Amazon Japan has adjusted its compliance policy for the children's toy category, lowering the target age threshold, which benefits toy sellers by reducing costs. Simultaneously, Amazon South Africa is about to launch, providing cross-border e-commerce sellers with an opportunity to seize the African market. Sellers should seize this opportunity, adjust their strategies, and embrace new growth points. This expansion presents a significant advantage for businesses looking to tap into a new and emerging market with potentially high growth potential.

12/30/2025 Logistics Industry Insights
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Temus Growth Squeezes Amazon Toy Sellers in Holiday Rush

Temus Growth Squeezes Amazon Toy Sellers in Holiday Rush

Amazon toy sellers experienced a decline in peak season performance as Pinduoduo's overseas version, TEMU, gained market share through low-price strategies and viral marketing. This analysis examines TEMU's impact on Amazon and suggests strategies for Amazon sellers, including diversifying sales channels, refining operations, and differentiating their offerings. The piece emphasizes the need for cross-border e-commerce businesses to embrace change and actively transform in response to the evolving market landscape.

01/16/2026 Logistics Industry Insights
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Toy Giants Hasbro and Mattel Tackle Supply Chain Challenges

Toy Giants Hasbro and Mattel Tackle Supply Chain Challenges

Facing soaring ocean freight costs and port congestion, Hasbro and Mattel successfully navigated challenges by optimizing supply chain management, diversifying port selections, implementing flexible transportation strategies, and collaborating closely with suppliers. Both companies transformed their supply chains into a competitive advantage. Measures such as raising product prices were taken to mitigate cost pressures. The companies emphasized the strategic value of the supply chain in overall business development, demonstrating its crucial role in navigating disruptions and maintaining profitability in a volatile global landscape.

01/29/2026 Logistics Industry Insights
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Chinas Toy Giant Hits 35B Valuation Targets Global Growth

Chinas Toy Giant Hits 35B Valuation Targets Global Growth

Bruko Toys successfully listed on the Hong Kong Stock Exchange, with a market value exceeding HKD 25 billion. Its rise is inseparable from the support of well-known IPs such as "Ultraman." However, over-reliance on IP licensing also brings potential risks. Meanwhile, China's trendy toy industry is ushering in "going global" opportunities. Cross-border sellers should understand market demands, accurately position themselves, and create products that fit consumer preferences to achieve sustainable development.

01/26/2026 Logistics Industry Insights
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Lazada Expands in Southeast Asias Toy and Baby Market

Lazada Expands in Southeast Asias Toy and Baby Market

The Southeast Asia toy market holds immense potential, and Lazada, Alibaba's flagship e-commerce platform, is actively expanding its presence. This article analyzes the advantages of the Southeast Asian market, interprets data and trends in the Lazada toy market, and provides product selection recommendations and merchant support policies to help businesses tap into the Southeast Asian market. It highlights the opportunities for growth and the resources available to vendors looking to succeed on Lazada in the toys and baby products category.

01/30/2026 Logistics Industry Insights
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Amazon Tightens Toy Seller Rules in US and Europe

Amazon Tightens Toy Seller Rules in US and Europe

Amazon's new DV regulation for the toy category requires sellers to submit test reports reviewed by designated TIC organizations. The new rules tighten report validity, add chemical testing items, and introduce review fees, leading to increased costs and longer product launch cycles for sellers. It is recommended that sellers choose qualified institutions and verify product reports as soon as possible to meet compliance challenges. This new regulation impacts the toy industry on Amazon significantly, forcing adjustments to testing and certification processes.

02/02/2026 Customs Knowledge
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EU Toy Exporters Must Comply With EN71 Safety Standards

EU Toy Exporters Must Comply With EN71 Safety Standards

This article provides an in-depth analysis of the EU toy safety standard EN71, detailing its core standard modules, certification process, compliance key points, and common misconceptions. It also compares EN71 with standards in other markets. Furthermore, it offers practical compliance recommendations for toy exporting companies, helping them mitigate trade risks and successfully enter the EU market. This guidance aims to assist companies in navigating the complexities of EN71 and ensuring their products meet the required safety standards for sale within the European Union.

02/03/2026 Customs Knowledge
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Broke Groups Hong Kong IPO Signals Toy Market Shift

Broke Groups Hong Kong IPO Signals Toy Market Shift

Blue Koala Group successfully listed in Hong Kong, raising over RMB 1.4 billion with a market capitalization exceeding HKD 20 billion. The company focuses on building block figure toys, achieving rapid growth through diversified IP licensing and differentiated pricing strategies. This listing marks a significant step for the Chinese building block figure toy industry towards the international stage.

02/03/2026 Logistics Industry Insights
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Tiktok Drives Viral Toy Trend with Talking Flash Cards

Tiktok Drives Viral Toy Trend with Talking Flash Cards

TikTok has become a significant trendsetter in the toy market. This paper analyzes the reasons for the popularity of sound card machines on TikTok, summarizes the logic behind successful toy products on the platform, and proposes corresponding product selection strategies. These strategies include focusing on aesthetics and uniqueness, closely following industry trends, and emphasizing educational and interactive aspects. The paper also discusses the challenges and opportunities for domestic brands going global on TikTok.

02/03/2026 Logistics Industry Insights
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Freight Forwarders Guide to Decoding Shipping Orders

Freight Forwarders Guide to Decoding Shipping Orders

This article provides an in-depth analysis of the Shipping Order (S/O) in sea freight forwarding, explaining its definition, function, operational process, and key considerations. The S/O is a crucial link between freight forwarders and shipping companies, influencing container pick-up, loading, and customs clearance. The article also compares the S/O with delivery notices and explores its application in digital transformation and cross-border e-commerce, highlighting future development trends. This guide aims to offer readers a comprehensive and practical understanding of the S/O in the maritime logistics industry.

09/26/2025 Logistics Encyclopedia
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