Kwai Advertisers Adopt Threetier Strategy for Better Results

Kwai Advertisers Adopt Threetier Strategy for Better Results

This article provides an in-depth analysis of the three-layer account structure (Account, Ad Group, Ad) within the Kwai advertising platform. It elaborates on the functional positioning, key settings, and practical applications of each layer. Through case study analysis, it offers advertisers systematic strategies for managing ad campaigns, improving placement efficiency, and enhancing overall performance. The focus is on providing actionable insights for optimizing Kwai ad spend and achieving better results in cross-border e-commerce.

01/21/2026 Customs Knowledge
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WTO Trade Deal Advances with World Customs Organization Support

WTO Trade Deal Advances with World Customs Organization Support

The WCO Working Group on Trade Facilitation Agreement emphasized the WCO's crucial role in implementing the TFA. Discussions centered on supporting global trade flow through tools and initiatives like National Trade Facilitation Committees, Coordinated Border Management, Time Release Studies, and the Mercator Programme. The meeting also approved a study tool designed to assist members in submitting national practice case studies easily incorporated into implementation guidelines. This aims to further streamline trade processes and enhance efficiency at borders worldwide.

01/26/2026 Customs Knowledge
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Wcos SAFE Framework Strengthens Global Supply Chain Security

Wcos SAFE Framework Strengthens Global Supply Chain Security

The World Customs Organization (WCO) SAFE Working Group meeting focused on supply chain security and efficiency, discussing the implementation and future development of the SAFE Framework. The meeting highlighted forward-looking topics such as e-seals, regional cooperation, e-commerce inclusion, and blockchain applications. It also addressed innovative practices like standardized document formats, air cargo security, and electronic advance data sets. The aim is to strengthen customs cooperation and build a secure and efficient future for global trade.

01/26/2026 Customs Knowledge
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WCO Private Sector Collaborate to Strengthen Global Supply Chains

WCO Private Sector Collaborate to Strengthen Global Supply Chains

The WCO Private Sector Consultative Group (PSCG) meeting and Policy Commission dialogue focused on business recovery, data strategy, and green customs. Participants emphasized the need to make trade facilitation measures permanent, leverage data-driven strategies for planning, and promote green customs to build a sustainable trade ecosystem. The discussions centered on jointly addressing global trade challenges and building more resilient supply chains. The aim is to foster a robust and adaptable global trade environment capable of weathering future disruptions.

01/26/2026 Customs Knowledge
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Borsam Logistics Enhances Global Trade with Compliance Solutions

Borsam Logistics Enhances Global Trade with Compliance Solutions

Based in Shenzhen, Basenton Logistics Group is committed to becoming a global leader in compliance logistics, providing end-to-end solutions for cross-border e-commerce platforms and sellers. With a secure, efficient, and stable global logistics service system and the self-developed Basenton Cloud intelligent logistics platform, we help businesses easily navigate overseas challenges and achieve global business growth. We focus on providing compliant and reliable logistics services, ensuring smooth and hassle-free international shipping for our clients.

01/26/2026 Logistics
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Francophone African Officials Boost Customs Expertise

Francophone African Officials Boost Customs Expertise

The World Customs Organization (WCO) held a training session in Mauritius for customs officials from French-speaking African countries. The training aimed to enhance their expertise in HS coding and customs valuation. Through theoretical learning, practical exercises, and group discussions, participants not only mastered relevant knowledge but also strengthened their awareness of regional cooperation, laying the foundation for better serving international trade in the future. The training also explored the challenges and opportunities of HS coding in regional applications.

01/30/2026 Customs Knowledge
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WCO Establishes Global Ecommerce Trade Standards

WCO Establishes Global Ecommerce Trade Standards

The World Customs Organization (WCO) E-Commerce Working Group has finalized a comprehensive e-commerce package. This aims to promote the standardization, efficiency, and sustainability of global cross-border e-commerce through a standardized framework, technical specifications, and implementation strategies. The package covers various aspects, including terminology definitions, technical specifications, and tax collection. Following review by various committees, it is expected to be promoted and implemented globally, facilitating trade and harmonizing practices in the rapidly growing e-commerce sector.

01/30/2026 Customs Knowledge
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DHL Leads in Corporate Citizenship with Sustainable Strategy

DHL Leads in Corporate Citizenship with Sustainable Strategy

DHL Group has received the highest corporate citizenship rating for its sustainability efforts, ranking among the top three in the DAX-40. Its commitment to balancing economic benefits with social value is demonstrated through its four key programs, including GoHelp. This recognition highlights DHL's dedication to responsible business practices and its contribution to a more sustainable future. The company's integrated approach to sustainability underscores its role as a responsible corporate citizen and its commitment to creating long-term value for all stakeholders.

11/03/2025 Logistics
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Global Shipping Giants Merger Reshapes Market Landscape

Global Shipping Giants Merger Reshapes Market Landscape

The global shipping industry is undergoing significant mergers and restructuring. Following the merger of China Ocean Shipping and China Shipping, it has become the world's fourth-largest container shipping company. Meanwhile, the CMA CGM Group is also seeking to acquire Neptune Orient Lines in Singapore. The mergers of several shipping companies will reshape the current alliances and impact market competitiveness. Despite the challenging market conditions, shipping companies face pressures from overcapacity and declining demand, necessitating proactive measures to address future challenges.

07/18/2025 Logistics Industry Insights
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High-speed Rail Express: A New Era in Logistics Solutions

High-speed Rail Express: A New Era in Logistics Solutions

The launch of high-speed rail express services has presented new opportunities for the logistics industry. The opening of routes from Shenzhen to Changsha by China Railway Group has not only improved transportation efficiency but also significantly reduced logistics costs. Despite facing challenges in the short term, such as inadequate facilities and transportation limitations, there are broader development prospects ahead. High-speed rail express has injected new vitality into the modern logistics sector, making it a promising aspect to look forward to.

07/21/2025 Logistics
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