Ecommerce Sellers Face Rising IP Enforcement Over Sneakers Games

Ecommerce Sellers Face Rising IP Enforcement Over Sneakers Games

Recently, brands like Sneaker Shields and Assassin's Creed have initiated large-scale rights protection actions, resulting in the freezing of hundreds of cross-border e-commerce stores. This article provides a detailed analysis of these infringement cases, covering brand information, rights protection dynamics, types of infringement, and corresponding recommendations. It aims to remind sellers to strengthen their awareness of intellectual property, avoid trademark and copyright infringement, and achieve compliant operation. By understanding the risks and implementing preventative measures, sellers can protect their businesses and ensure long-term success in the competitive cross-border market.

01/16/2026 Customs Knowledge
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Beginners Guide to Amazon Brand Registry Enrollment

Beginners Guide to Amazon Brand Registry Enrollment

This article provides a detailed guide to the Amazon Brand Registry process, covering pre-registration preparations, step-by-step instructions, and important considerations. New sellers can easily understand the Brand Registry process and successfully complete it, enabling them to better protect their brand on Amazon. The guide includes information on trademark requirements, application procedures, and troubleshooting common issues. By following the steps outlined in this article, sellers can navigate the complexities of Brand Registry and unlock its benefits, such as enhanced brand control and access to advanced marketing tools.

01/16/2026 Logistics Encyclopedia
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Yiwu Container Shortage Highlights Crossborder Trade Risks

Yiwu Container Shortage Highlights Crossborder Trade Risks

The Yiwu container 'disappearance' case highlights the hidden risks in cross-border trade. Fraudsters used a 'long-term bait' strategy, gaining merchants' trust before absconding with the money. This article emphasizes the importance of risk control in cross-border trade, proposing measures such as strengthening customer credit checks and adhering to 'payment before delivery'. It calls on industry associations to improve the integrity system and jointly build a safe and reliable cross-border trade environment. Proactive risk management is crucial for mitigating potential losses and ensuring the sustainability of international trade operations.

02/12/2026 Logistics Industry Insights
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Exemployee Embezzles Millions in Crossborder Logistics Scam

Exemployee Embezzles Millions in Crossborder Logistics Scam

A former freight forwarder in Shenzhen, Sheng, used resources from his previous company to defraud multiple logistics companies and sellers, involving over one million yuan. He employed methods such as impersonation and empty-handed schemes. This incident exposes various problems within the cross-border logistics industry, including low entry barriers, lack of regulation, and information asymmetry. To mitigate risks, cross-border sellers should choose reputable freight forwarding companies, verify their qualifications, sign formal contracts, and regularly track their goods.

12/31/2025 Logistics Industry Insights
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Pufis Sanitary Ware Fined for Fraudulent Export Tax Refunds

Pufis Sanitary Ware Fined for Fraudulent Export Tax Refunds

Jiangmen Prefiss Sanitary Ware Technology Co., Ltd. was heavily fined by tax authorities for falsely declaring exports and defrauding the state of 2.2334 million yuan in export tax rebates. This case exposes loopholes in export tax rebate supervision, warning relevant departments to strengthen regulation. It also serves as a reminder for businesses to enhance their legal awareness and jointly safeguard a fair and healthy business environment and the international reputation of "Made in China."

01/23/2026 Customs Knowledge
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Amazon Brand Registry Key to Sales Growth and IP Protection

Amazon Brand Registry Key to Sales Growth and IP Protection

Amazon Brand Registry is crucial for protecting brand rights, boosting sales performance, and enhancing customer trust. It offers three core values: optimized brand presentation, data-driven decision-making, and comprehensive brand protection. Sellers with valid trademarks should actively apply for Brand Registry to stand out in the competitive Amazon marketplace and achieve sustainable growth. It allows access to powerful tools to manage and protect your brand, preventing counterfeit listings and ensuring a consistent brand experience for customers.

01/04/2026 Logistics Encyclopedia
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Chinese Influencer crazy Little Yang Brothers Investigated for False Ads

Chinese Influencer crazy Little Yang Brothers Investigated for False Ads

Influencer Crazy Little Yang faces a trust crisis after being targeted by Wang Hai for allegedly selling products with falsely labeled power and counterfeit 3C certifications during his live streams. While the brand responded, the controversy persists. This incident sparks discussions about regulations within the live streaming e-commerce industry. The handling of the situation by a top-tier influencer has also drawn attention from state media, highlighting the increasing scrutiny of this rapidly growing market and the responsibilities of its leading figures.

12/31/2025 Logistics Industry Insights
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Crossborder Ecommerce Faces Logistics Challenges in China

Crossborder Ecommerce Faces Logistics Challenges in China

This article delves into the misuse of the keyword combination "Huawei Lijiang" in cross-border e-commerce, revealing the underlying risks and compliance operation strategies. It emphasizes the importance of brand compliance and cultural empowerment, providing practical advice for sellers to avoid infringement risks and enhance product competitiveness. The analysis highlights the need for careful brand management and understanding of cultural nuances to ensure legal and ethical business practices in the global marketplace. Ultimately, it aims to guide sellers towards sustainable and responsible growth.

02/05/2026 Customs Knowledge
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