Amazon Sellers Shift to Holistic PPC Strategies for Growth

Amazon Sellers Shift to Holistic PPC Strategies for Growth

This article challenges the traditional view that 'lower is always better' for ACOS in Amazon PPC advertising. It introduces the 'Total ACOS Trinity' model, emphasizing the balance between ACOS, Total ACOS, and organic ranking/revenue. Through case studies, it illustrates strategies for appropriately increasing Total ACOS to achieve higher profits and provides recommendations for effectively utilizing increased advertising budgets. The aim is to help sellers comprehensively evaluate and optimize their ad campaigns to maximize profitability, moving beyond a sole focus on minimizing ACOS.

12/29/2025 Logistics Industry Insights
Read More
Supply Chain Talent Shortage Undermines Industry Resilience

Supply Chain Talent Shortage Undermines Industry Resilience

Gartner research indicates that frequent turnover in supply chain leadership significantly impacts business operations. Traditional leadership models are facing challenges, and companies need to establish diversified development systems, provide clear career paths, strengthen cross-departmental collaboration, and embrace technological changes. Building a learning organization and cultivating leadership teams with resilience, collaboration skills, and forward-thinking are crucial. Addressing the leadership crisis and reducing talent attrition within the supply chain are essential for maintaining operational efficiency and achieving long-term success.

01/15/2026 Logistics Industry Insights
Read More
Budget Airlines Disrupt Aviation Industry with Innovation

Budget Airlines Disrupt Aviation Industry with Innovation

Low-cost carriers (LCCs) now account for one-third of global airline capacity and continue to grow. This paper delves into LCC operating models, fleet strategies, route networks, and distribution channels, revealing their core competitiveness in cost control and technological empowerment. It also explores the competitive and cooperative relationship between LCCs and traditional airlines, as well as the impact of technological innovation on future development. The paper concludes by looking forward to a landscape of continuous innovation and competition in the aviation industry.

01/07/2026 Logistics Industry Insights
Read More
South Koreas Jeju Route Signals Aviation Recovery Trends

South Koreas Jeju Route Signals Aviation Recovery Trends

This paper analyzes the competitive landscape of the Korean aviation market, the operational model of the Jeju-Gimpo super route, and the recovery trend of international routes. The Korean domestic market is characterized by an oligopolistic structure, with strong demand on the Jeju route. The recovery of international routes is led by the Japanese market, with both traditional airlines and low-cost carriers driving market growth. The analysis highlights key factors influencing the Korean aviation industry and its future development.

01/07/2026 Logistics Industry Insights
Read More
Edge Logistics Emerges As Key to Agile Costefficient Supply Chains

Edge Logistics Emerges As Key to Agile Costefficient Supply Chains

Traditional supply chains struggle to meet current market demands. Edge logistics, utilizing forward positioning warehouses, reduces delivery times, lowers costs, and enhances customer satisfaction. To achieve this, businesses should build intelligent networks, strengthen data analytics, embrace digitalization, deepen collaboration, and continuously optimize. This approach creates an agile and efficient supply chain, fostering sustainable development. By strategically placing resources closer to the customer, edge logistics enables faster response times and improved service levels, ultimately leading to a more competitive and resilient supply chain.

01/16/2026 Logistics Industry Insights
Read More
2025 Delivery Surge to Bring Higher Fees New Carriers

2025 Delivery Surge to Bring Higher Fees New Carriers

ShipMatrix forecasts a 5% increase in package volume during the 2025 peak season, but rising surcharges may reshape the carrier landscape. The rise of large enterprises and emerging logistics providers will challenge the market share of traditional carriers. Logistics companies need to optimize supply chains, diversify carriers, and invest in automation to cope with these changes. The increasing costs associated with peak season shipping, particularly surcharges, will force shippers to re-evaluate their strategies and potentially explore alternative delivery solutions.

12/31/2025 Logistics Industry Insights
Read More
Pasta Maker Adapts to Global Supply Chain Challenges

Pasta Maker Adapts to Global Supply Chain Challenges

Food blogger Dan Pashman's journey to create 'cascatelli' pasta was a battle against the global supply chain crisis during the pandemic. He overcame numerous obstacles, including raw material shortages and packaging carton shortages, to successfully launch his product. This story showcases how businesses can overcome challenges during supply chain disruptions through innovation and adaptability, ultimately achieving success. Pashman's experience highlights the resilience required to navigate unprecedented logistical hurdles and the importance of creative solutions when traditional supply lines are strained.

01/19/2026 Logistics Industry Insights
Read More
Warehouse Labor Shifts From Cost Tracking to Dynamic Optimization

Warehouse Labor Shifts From Cost Tracking to Dynamic Optimization

Traditional labor management systems are transforming from static, accounting-focused tools to dynamic, mobile platforms that enable real-time performance adjustments. The integration of LMS with WES is a future trend that will significantly improve warehouse operational efficiency and boost employee engagement and satisfaction. Embracing this change allows for more efficient warehouse management. This integration provides real-time visibility, optimizes task allocation, and enhances overall productivity within the warehouse environment. This proactive approach to labor management is crucial for maintaining a competitive edge.

01/19/2026 Warehousing
Read More
Airlines Shift to Dynamic Pricing to Boost Profits

Airlines Shift to Dynamic Pricing to Boost Profits

Airlines are reshaping their profitability models by leveraging Dynamic Pricing (DP) and Offer Management Systems (OMS). This approach overcomes the limitations of traditional pricing methods, addresses distribution challenges, and enhances both competitiveness and customer experience. By dynamically adjusting prices based on real-time demand and other factors, airlines can optimize revenue and improve overall financial performance. The integration of DP and OMS allows for more personalized and flexible pricing strategies, ultimately leading to increased profitability and a more satisfying customer journey.

01/19/2026 Airlines
Read More
SF Express Offers Solutions for Shipping Large Items Without Boxes

SF Express Offers Solutions for Shipping Large Items Without Boxes

This article addresses the common issue of lacking cardboard boxes when shipping large items via SF Express. It offers several solutions, including utilizing alternative materials, purchasing simple packaging, consulting SF Express for packaging services, considering other courier companies, and contacting SF Express customer service. The article emphasizes crucial details such as packaging material selection, securing the item, providing cushioning, waterproofing, and clear labeling. The aim is to assist readers in safely shipping large items even without a traditional cardboard box.

01/19/2026 Logistics Encyclopedia
Read More