Traditional Media Defies Digital Age with Resurgent Ad Growth

Traditional Media Defies Digital Age with Resurgent Ad Growth

Despite the dominance of digital advertising, traditional media maintains a significant presence in the US advertising market due to its unique advantages, such as control, trustworthiness, and in-car presence. Brands should integrate the strengths of both digital and traditional media to achieve a synergistic effect, maximizing reach, user trust, and conversion efficiency. This integrated approach allows for a broader audience engagement and leverages the credibility of traditional channels while capitalizing on the targeted capabilities of digital platforms.

01/30/2026 Logistics Industry Insights
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Intel Adopts AI for Inventory Management Replacing Traditional Methods

Intel Adopts AI for Inventory Management Replacing Traditional Methods

Intel successfully transitioned its inventory management from relying on 'rules of thumb' to a data-driven approach by introducing a 'multi-echelon inventory optimization' algorithm model. This significantly reduced inventory investment and improved demand fulfillment rates. The model automates inventory target calculations, freeing up planners to focus on more complex issues. Intel's practice provides valuable insights for other companies, demonstrating the immense potential of algorithms in optimizing inventory management. This shift led to more efficient resource allocation and improved overall supply chain performance.

01/29/2026 Logistics Industry Insights
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Gen Z Favors Emotional Gift Boxes Over Traditional Presents

Gen Z Favors Emotional Gift Boxes Over Traditional Presents

This paper focuses on the interactive New Year gift boxes favored by Generation Z. By analyzing three design cases—building block storage boxes, vinyl records, and tear-away gift boxes—it reveals the innovative trends in interactive experience, emotional value, and lifestyle aesthetics of New Year gift boxes. The core of the new generation of gift box design is to “get users moving,” aiming to convey brand emotional value through emotional resonance. The study highlights the importance of user engagement and emotional connection in modern gift-giving practices.

01/12/2026 Logistics Industry Insights
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Sri Lanka Eases Export Rules for Traditional Chinese Medicine

Sri Lanka Eases Export Rules for Traditional Chinese Medicine

This article provides a detailed interpretation of the regulations and procedures for mailing Traditional Chinese Medicine (TCM) to Sri Lanka. It covers key aspects such as laws and regulations, selection of transportation companies, drug packaging, and customs clearance procedures. By answering frequently asked questions, it helps companies smoothly export TCM to Sri Lanka and seize market opportunities. The guide aims to facilitate a successful export process by clarifying the necessary steps and addressing potential challenges, ultimately aiding businesses in navigating the Sri Lankan market.

02/02/2026 Customs Knowledge
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US Rail Freight Intermodal Rises As Traditional Cargo Falls

US Rail Freight Intermodal Rises As Traditional Cargo Falls

According to the Association of American Railroads, U.S. rail traffic showed a mixed picture for the week ending February 15th. Traditional carload traffic decreased by 4.8% year-over-year, dragged down by coal, metals, and chemicals. Intermodal traffic, however, increased by 7.0% year-over-year, although slightly lower than the previous two weeks. Cumulative data for the first eight weeks shows a 0.7% decrease in carload traffic and a 9.3% increase in intermodal traffic. The reshaping of global supply chains and the growth of e-commerce are key drivers of intermodal growth.

02/04/2026 Logistics
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US Rail Freight Container Volumes Rise As Traditional Cargo Slows

US Rail Freight Container Volumes Rise As Traditional Cargo Slows

The latest data from the Association of American Railroads shows a significant increase in container traffic, reaching a record high, while traditional freight volumes are mixed. Although cumulative year-to-date figures still face pressure, the industry remains confident about the future and is actively transforming and upgrading. It is embracing technological innovation to adapt to market changes. The surge in container shipments suggests a strengthening supply chain and potentially signals positive momentum in the broader economic recovery.

01/17/2026 Logistics
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Ecommerce Sellers Opt for FBA Ocean Freight Over Traditional Shipping

Ecommerce Sellers Opt for FBA Ocean Freight Over Traditional Shipping

This article analyzes the differences between FBA ocean freight and regular ocean freight from a data analyst's perspective, focusing on service targets, processes, cargo requirements, costs, and timelines. FBA ocean freight is specifically designed for Amazon sellers, emphasizing compliant warehousing. Regular ocean freight offers more flexibility, suitable for non-e-commerce or specialized cargo. Sellers should make informed decisions based on their specific needs and operational strategies. The key differences lie in the specialized requirements of FBA versus the general applicability of regular ocean freight.

01/26/2026 Logistics Encyclopedia
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China Expands Traditional Medicine Access to Poland Via Direct Shipping

China Expands Traditional Medicine Access to Poland Via Direct Shipping

Direct shipping of traditional Chinese medicine (TCM) to Poland offers residents a convenient way to access TCM remedies. This article introduces two shipping methods: commercial express and postal parcels. It emphasizes important considerations such as prohibited items, declaration requirements, customs duties and taxes, and packaging preservation. Furthermore, it addresses frequently asked questions to help readers successfully ship TCM directly and enjoy the health benefits of traditional Chinese medicine. This guide aims to streamline the process and ensure a smooth delivery experience.

02/03/2026 Logistics Encyclopedia
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