Mobile Game Ads Shift from CPI to ROAS by 2026

Mobile Game Ads Shift from CPI to ROAS by 2026

Rising traffic costs in IAA overseas expansion are limiting the traditional CPI model. ROAS targeting can improve profitability and ensure steady growth, making it a recommended strategy for IAA developers to actively adopt in response to market changes. By focusing on return on ad spend, companies can optimize their campaigns for better performance and sustainable growth in the competitive global market. This approach allows for more efficient ad spending and a greater focus on acquiring high-value users.

01/23/2026 Logistics Industry Insights
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Keyword Tools Boost Content Marketing Efficiency

Keyword Tools Boost Content Marketing Efficiency

Qingci Product Selection Tool assists in content creation and marketing. It offers precise keyword analysis to optimize SEO and content, ultimately boosting performance. By identifying relevant keywords and understanding market trends, users can create more effective content that resonates with their target audience. This leads to improved search engine rankings, increased website traffic, and ultimately, higher conversion rates. The tool simplifies the product selection process and empowers users to make data-driven decisions for their content strategy.

01/27/2026 Logistics Encyclopedia
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Crossborder Ecommerce Expands Via Overseas Media

Crossborder Ecommerce Expands Via Overseas Media

For cross-border e-commerce expanding into overseas markets, overseas media distribution is crucial. Selecting the right media distribution service provider, precise targeting, creating high-quality content, and continuously optimizing strategies are key for Chinese brands to succeed in the international market. Effective media outreach ensures brand visibility and credibility, driving traffic and sales. Careful planning and execution of a comprehensive media strategy are essential for establishing a strong brand presence and achieving sustainable growth in the global landscape.

02/03/2026 Logistics Industry Insights
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Global Airline Group Pushes Tech Upgrades to Ease Air Traffic Congestion

Global Airline Group Pushes Tech Upgrades to Ease Air Traffic Congestion

IATA promotes innovation in aviation communication, navigation, and surveillance (CNS) technologies. It releases standards, promotes Performance-Based Navigation (PBN), and optimizes communication systems to enhance airspace efficiency and safety. These efforts aim to improve the overall flight experience by modernizing CNS infrastructure and procedures. IATA's initiatives are crucial for ensuring the safe and efficient growth of air travel, addressing challenges related to airspace capacity and operational performance. By fostering collaboration and standardization, IATA contributes to a more seamless and reliable global air transportation system.

01/07/2026 Logistics Industry Insights
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Japanese SEO Tool TACT SEO Boosts Traffic 500 in 7 Months

Japanese SEO Tool TACT SEO Boosts Traffic 500 in 7 Months

This article delves into a case study of how the Japanese SEO tool "TACT SEO" helped a brand achieve a 500% increase in search traffic within 7 months. It details the tool's functionalities, including internal optimization checks, keyword analysis, and content planning, highlighting its advantages in improving SEO accuracy and efficiency. Furthermore, the article provides information about a free trial plan, encouraging readers to try the tool.

01/06/2026 Logistics Industry Insights
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Forward Air Acquires Chickasaw Container Services to Boost Intermodal Reach

Forward Air Acquires Chickasaw Container Services to Boost Intermodal Reach

Forward Air's acquisition of Chickasaw Container Services aims to expand its intermodal operations in the Mobile market and solidify its position in Memphis. This move highlights the growing importance of intermodal transportation as a key growth area in the logistics industry, foreshadowing accelerated industry consolidation, digitalization, green initiatives, and collaborative trends. Forward Air's strategic deployment warrants attention. The acquisition strengthens Forward Air's network and service offerings, positioning them for further growth in the competitive logistics landscape. This acquisition is a strategic move to capture a larger share of the intermodal market.

01/20/2026 Logistics
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DSV Expands Semiconductor Logistics and Latin America Operations

DSV Expands Semiconductor Logistics and Latin America Operations

DSV has announced the acquisition of S&M Moving Systems West and Global Diversity Logistics, aiming to strengthen its position in the semiconductor industry and synergize operations at the Phoenix-Mesa Gateway Airport. This acquisition will also expand its cross-border services into Latin America. The move represents a significant step in DSV's global strategic plan, indicating its commitment to enhancing competitiveness in the global logistics sector through acquisitions and integrations. The acquisition will allow DSV to further penetrate the semiconductor market and expand its reach in the growing Latin American region.

01/28/2026 Logistics
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Prologis Acquires Duke Realty for 23B in Major Logistics Expansion

Prologis Acquires Duke Realty for 23B in Major Logistics Expansion

Global logistics real estate giant Prologis completed its $23 billion acquisition of Duke Realty, marking a reshaping of the industry landscape. This acquisition strengthens Prologis' presence in key US markets and brings over 500 new customers. Prologis will continue to expand its service offerings to provide customers with more comprehensive supply chain solutions.

01/16/2026 Logistics
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US Rail Freight Mixed Postthanksgiving Intermodal Gains

US Rail Freight Mixed Postthanksgiving Intermodal Gains

U.S. rail freight traffic showed mixed results. Carload traffic declined, while shipments of commodities like petroleum increased. Intermodal traffic saw a rise. Year-to-date, carload traffic experienced a slight increase, while intermodal traffic decreased overall. The Thanksgiving holiday period likely influenced these fluctuations in freight volume.

02/11/2026 Logistics
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