Amazon Sellers Boost Ad Spending for Holiday Season

Amazon Sellers Boost Ad Spending for Holiday Season

The end-of-year peak season on Amazon is highly competitive, making traffic acquisition crucial both on and off the platform. Display Ads offer broad reach, allowing precise targeting through audience and content relevance. Utilizing strategies like retargeting and similar product targeting can effectively boost new product traffic, capture competitor traffic, and encourage cross-selling. This helps sellers achieve sales breakthroughs during the peak season.

12/31/2025 Logistics Industry Insights
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Tiktok Short Videos Boost Live Stream Engagement

Tiktok Short Videos Boost Live Stream Engagement

This article delves into the strategies and methods behind viral TikTok videos for traffic generation, emphasizing the importance of topic selection, content planning, filming techniques, and interactive engagement. Through case studies, it reveals how to leverage short videos to precisely drive traffic to live streaming rooms, enhance user stickiness, and ultimately increase sales. Master these skills, and you too can unlock your own TikTok traffic secrets.

01/27/2026 Logistics Industry Insights
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US Rail Freight Gains in Carloads Intermodal Lags Behind

US Rail Freight Gains in Carloads Intermodal Lags Behind

According to the Association of American Railroads, for the week ending November 29th, U.S. rail carload traffic increased by 4.3% year-over-year, led by coal, nonmetallic minerals, and grain. Intermodal containers and trailers decreased by 6.5% year-over-year. Year-to-date, carload traffic and intermodal traffic have increased by 1.8% and 1.9%, respectively. The rail freight market faces both challenges and opportunities in the future.

02/04/2026 Logistics
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