Amazon Sellers Boost Seasonal Sales With Strategic Marketing

Amazon Sellers Boost Seasonal Sales With Strategic Marketing

This article provides three strategies for Amazon sellers of seasonal products to increase sales during peak traffic periods. First, accurately position products during the pre-traffic phase to reduce ineffective spending. Second, analyze customer search term reports for low-budget testing. Third, leverage Sponsored Brands (SB) ads to drive incremental growth before Black Friday. The article also emphasizes the importance of rationally estimating sales and acting within one's capacity to avoid overstocking or understocking.

01/04/2026 Logistics Industry Insights
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Datadriven Strategy Stabilizes Ad Performance in Digital Marketing

Datadriven Strategy Stabilizes Ad Performance in Digital Marketing

Fluctuations in native advertising performance are a common challenge for optimizers. This paper analyzes the causes of traffic fluctuations from both quantitative and qualitative perspectives, offering optimization strategies for channels, budgets, and creatives. It proposes a data-driven traffic control process, emphasizing the evaluation of periodic costs and overall effectiveness. The aim is to enhance the stability of native advertising campaigns and improve predictability in performance, allowing for more effective resource allocation and campaign management.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Adopt New Strategies to Boost Sales

Amazon Sellers Adopt New Strategies to Boost Sales

This article delves into key strategies for driving traffic to Amazon stores, encompassing keyword research, listing optimization, and PPC advertising. By mastering these techniques, sellers can effectively boost store traffic, increase product visibility, and ultimately achieve sales growth. The focus is on practical methods to improve organic ranking and paid advertising performance, leading to a more successful Amazon business. The strategies are designed to be actionable and provide a comprehensive approach to attracting more customers.

12/30/2025 Logistics Industry Insights
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Key Google SEO Terms Every Ecommerce Business Must Know

Key Google SEO Terms Every Ecommerce Business Must Know

This article explains common Google SEO terms for cross-border e-commerce independent websites, such as Nofollow, On/Off-page SEO, and Organic traffic. It aims to help you optimize your website and improve its ranking in search engine results pages (SERPs). Understanding these terms is crucial for effective SEO strategies and driving relevant traffic to your online store. By implementing these optimization techniques, you can enhance your website's visibility and attract more potential customers.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Use Influencer Videos to Increase Sales

Amazon Sellers Use Influencer Videos to Increase Sales

Amazon sellers face fierce competition in internal advertising. This article reveals the huge potential of Amazon influencer videos as an official traffic channel. By collaborating with influencers, sellers can improve conversion rates, expand traffic, optimize SEO, increase product ranking, and enhance the competitiveness of new products. It also suggests that small and medium-sized sellers choose professional off-site promotion services to connect with influencer resources more efficiently and achieve order explosion goals.

12/30/2025 Logistics Industry Insights
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Kaohsiung Airport Revitalization Boosts Southern Taiwans Air Travel

Kaohsiung Airport Revitalization Boosts Southern Taiwans Air Travel

Kaohsiung International Airport serves as a crucial air gateway in Southern Taiwan, facing challenges in service enhancement, route expansion, and strengthened partnerships. This article explores its historical background, terminal facilities, and route network status. It also proposes recommendations for future development, aiming to promote its resurgence and contribute more significantly to regional economic growth. The airport's strategic location and potential make it a key player in connecting Taiwan to the world and boosting tourism in the southern region.

09/26/2025 Airport Codes
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Finnish Customs Boosts Global Trade Via WCO Training

Finnish Customs Boosts Global Trade Via WCO Training

Finnish Customs actively participates in WCO capacity building projects, contributing to global customs capacity enhancement and trade facilitation through workshops and financial support. The Finnish government's financial support for WCO projects in East and Southern Africa will further promote customs modernization and trade development in the region. Finnish Customs will continue to deepen its cooperation with the WCO in the future, contributing to global trade prosperity. They aim to strengthen customs procedures and promote efficient trade practices worldwide.

12/30/2025 Customs Knowledge
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Googles Performance Max Boosts Black Friday Sales Strategies

Googles Performance Max Boosts Black Friday Sales Strategies

This article delves into advertising strategies for maximizing performance during Black Friday, covering consumer shopping behavior analysis, ad structure design, creative optimization, and product feed enhancement. It aims to assist cross-border e-commerce sellers in creating cost-effective advertising campaigns to stand out during the Black Friday promotion. The article provides insights on how to leverage data and optimize various aspects of advertising to achieve the best possible return on investment during this crucial sales period.

01/06/2026 Logistics Industry Insights
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Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon is upgrading its video ads, allowing direct links to brand stores and sub-pages. This update aims to help sellers refine their operations, improve brand awareness, and boost sales. By enabling direct navigation to specific product pages or brand sections, Amazon empowers sellers to create more targeted and effective campaigns. This enhancement facilitates a more seamless shopping experience for customers and provides sellers with greater control over their brand presence and marketing strategies within the Amazon ecosystem.

01/05/2026 Logistics Industry Insights
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COSCO OOCL Expand MWAX Service to Conakry Port

COSCO OOCL Expand MWAX Service to Conakry Port

COSCO SHIPPING and OOCL jointly upgraded the MWAX service, incorporating the Port of Conakry in Guinea into the network. This enhancement will improve the transportation capacity of bulk commodities, strengthen their position in the African market, and facilitate the development of China-Africa trade. Both parties will continue to optimize the service to address challenges and provide high-quality shipping services. The upgraded MWAX service aims to better serve the growing trade demands between China and West Africa.

01/08/2026 Logistics
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