Makukus Tiktok Shop Success Dominates Philippines Baby Market

Makukus Tiktok Shop Success Dominates Philippines Baby Market

Mom and baby brand Makuku achieved a 900% growth in the Philippines TikTok Shop by selecting the right niche, leveraging influencer marketing to drive traffic, and utilizing live commerce for efficient conversion, all while capitalizing on TikTok Shop platform support. Their key strategies include collaborating with local influencers, expanding product categories, carefully selecting influencers, and implementing pre-live traffic generation, in-live interaction, and pre-promotion for platform mega sales events. These tactics contributed significantly to their success in the Southeast Asian market.

01/27/2026 Logistics Industry Insights
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Google Keyword Planner Boosts Targeted Marketing Campaigns

Google Keyword Planner Boosts Targeted Marketing Campaigns

Google Keyword Planner is a powerful keyword research and online marketing tool designed to help users find keywords relevant to their business or content, and optimize online advertising campaigns or SEO strategies. Through features like traffic analysis, SEO difficulty assessment, and related keyword suggestions, users can better understand their target audience's needs, improve online visibility and traffic, and achieve business success. It allows for data-driven decisions in keyword selection and provides insights into search volume and competition, enabling more effective marketing efforts.

01/27/2026 Logistics Encyclopedia
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Tiktok Drives Beauty and Personal Care Sales Surge

Tiktok Drives Beauty and Personal Care Sales Surge

This article delves into TikTok's traffic logic and product selection strategies, emphasizing how beauty and personal care products can break through on TikTok by highlighting explicit functions, offering affordable alternatives to big brands, providing excellent value for money, and showcasing novelty and uniqueness. It also proposes product strategies for attracting traffic via TikTok and stresses the importance of strategic thinking for businesses leveraging TikTok for marketing. The key is understanding the platform's algorithm and tailoring product offerings to resonate with the TikTok audience.

01/28/2026 Logistics Industry Insights
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US Rail Freight Sees Container Growth Offset Coal Decline

US Rail Freight Sees Container Growth Offset Coal Decline

According to the Association of American Railroads, U.S. rail freight performance in October was mixed. Container traffic increased year-over-year, reaching a 28-month high, driven by economic resilience and supply chain optimization. However, coal transportation declined, dragging down overall carload volume. Year-to-date figures also show a decrease in container traffic, influenced by the energy transition. The Panama Canal congestion may boost demand for rail container transport. The rail freight market faces both opportunities and challenges in the future.

01/29/2026 Logistics
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ERP Integration with Freight Data Cuts Costs Boosts Efficiency

ERP Integration with Freight Data Cuts Costs Boosts Efficiency

This paper explores the value enhancement of integrating freight data into enterprise ERP systems. By breaking down information silos and achieving comprehensive supply chain visibility, companies can reduce costs, improve efficiency, and mitigate risks. Through case study analysis, the paper illustrates the impact of freight data integration on different departments and forecasts future trends in intelligent freight data integration. Finally, it offers implementation recommendations, encouraging businesses to take immediate action and embark on their freight data integration journey. This integration empowers data-driven decision making across the entire supply chain.

12/30/2025 Logistics Industry Insights
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Amazon Private Label Guide for New Sellers

Amazon Private Label Guide for New Sellers

This article provides an in-depth analysis of the Amazon private label model, offering a comprehensive guide for new sellers from product idea generation to marketing promotion. It highlights the advantages of private labeling, emphasizing product customization, brand building, competitive barriers, and profit enhancement. The article also provides practical advice on product selection strategies, quality control, and marketing promotion techniques to help sellers build successful private label brands on the Amazon platform. This guide aims to empower sellers to navigate the complexities of private labeling and achieve sustainable growth on Amazon.

01/06/2026 Logistics Encyclopedia
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Digital Procurement Cuts Costs Boosts Efficiency

Digital Procurement Cuts Costs Boosts Efficiency

This paper delves into the strategic significance and practical pathways of digital procurement transformation, emphasizing the crucial role of intelligent automation in cost reduction and efficiency enhancement. It proposes that enterprises should undertake comprehensive digital transformation to unlock greater potential. The article also discusses cost-saving investment directions after digital transformation, digital procurement service delivery models, and the importance of data analysis. It points out that there is no one-size-fits-all approach to digital transformation, and companies should develop personalized solutions based on their own circumstances.

01/29/2026 Logistics Industry Insights
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Tiktok Live Streaming Monetization Tips for Beginners

Tiktok Live Streaming Monetization Tips for Beginners

This article shares a practical guide for TikTok Live beginners to quickly get started and achieve viral success. It includes a guide to avoiding common pitfalls, five core techniques (precise positioning, content is king, appearance enhancement, active interaction, and leveraging trends), and the author's own transformation journey. The aim is to help readers master the key elements of TikTok Live and build a highly popular live streaming channel. Learn how to position yourself, create engaging content, improve your on-screen presence, interact effectively with viewers, and capitalize on current trends to maximize your reach.

02/03/2026 Logistics Industry Insights
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Jordan Customs Boosts Air Cargo Efficiency with WCO Risk Management

Jordan Customs Boosts Air Cargo Efficiency with WCO Risk Management

The World Customs Organization (WCO) held a follow-up risk management workshop for the Jordan Customs Department (JCD) to enhance its air cargo clearance capabilities and develop a national risk management plan. Through expert guidance and collaboration, Jordan Customs completed a risk management enhancement plan and committed to its practical application, contributing to trade facilitation and security. The workshop aimed to strengthen JCD's ability to identify and mitigate risks, ultimately improving efficiency and security within the supply chain. This initiative underscores the importance of effective risk management in modern customs administration.

02/05/2026 Customs Knowledge
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West and Central Africa Boost Customs Cooperation

West and Central Africa Boost Customs Cooperation

The 2015 Liaison Office Meeting on Customs Capacity Building in West and Central Africa was held in Senegal, focusing on regional customs reform and capacity enhancement. The meeting reviewed the implementation of the strategic plan, initiated the identification of assistance needs, promoted a regional capacity-building market, and discussed key projects. Through mutual cooperation and field visits, the aim was to improve regional customs efficiency, facilitate trade, and safeguard the economic development of West and Central Africa. The meeting emphasized collaboration to strengthen customs operations and regional integration.

01/07/2026 Customs Knowledge
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