Amazon Sellers Boost ROI with Offplatform Ad Attribution

Amazon Sellers Boost ROI with Offplatform Ad Attribution

Amazon Attribution is a powerful tool for brand sellers to track and optimize the performance of their off-Amazon advertising. By accurately measuring conversion rates across different advertising channels, optimizing ad strategies, and gaining insights into customer behavior, it helps sellers improve advertising ROI and break through growth bottlenecks. Additionally, sellers can earn up to 10% in referral bonuses, accelerating non-Amazon marketing growth. Mastering Amazon Attribution is a key factor for sellers to gain a competitive edge.

01/04/2026 Logistics Industry Insights
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Instagram Influencers Drive Ecommerce Growth for Brands

Instagram Influencers Drive Ecommerce Growth for Brands

This article provides a comprehensive guide to Instagram influencer marketing for cross-border e-commerce sellers, covering key aspects such as influencer discovery, screening, evaluation, and collaboration pitfalls. It helps sellers accurately locate high-quality influencers through various methods, including tag labels, competitor analysis, third-party platforms, Google searches, and industry referrals. The ultimate goal is to enhance brand influence and boost sales. The guide aims to equip sellers with the necessary knowledge to navigate the influencer landscape effectively and maximize their marketing ROI.

01/04/2026 Logistics Industry Insights
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Facebook Shops Expand Crossborder Ecommerce Opportunities

Facebook Shops Expand Crossborder Ecommerce Opportunities

This article details how to create a cross-border store (Facebook Shop) on Facebook, covering the complete process from preparation to store launch. By opening a Facebook Shop, merchants can leverage Facebook's vast user base and precise advertising system to achieve low-cost, high-efficiency cross-border e-commerce sales and establish closer social connections with customers. The guide includes practical steps and tips for maximizing the benefits of Facebook Shop for international business.

01/06/2026 Logistics Encyclopedia
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Guide to Optimizing OZON Advertising Campaigns

Guide to Optimizing OZON Advertising Campaigns

This article deeply analyzes three advertising models on the OZON platform: Template Ads, Search Promotion, and Brand Shelf. It details their principles, setup methods, and applicable scenarios, while also providing optimization techniques. Addressing current issues within the OZON advertising system, the article advises sellers to maintain a rational perspective and engage in refined operations. It suggests focusing more on product quality and service to achieve better sales performance.

01/05/2026 Logistics Encyclopedia
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Study Reveals Best Times to List Items on Ebay

Study Reveals Best Times to List Items on Ebay

This article explores optimal eBay listing time strategies to enhance product visibility and sales. It provides recommendations for the US, UK, and Australian marketplaces, emphasizing batch listing, daily listings, and information optimization. The goal is to maximize exposure and attract more potential buyers to your eBay listings. By strategically scheduling your listings, you can increase the chances of your items being seen by the right audience at the right time, ultimately leading to higher sales conversion rates.

12/29/2025 Logistics Encyclopedia
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Modern Logistics Driving International Trade An Indispensable Engine

Modern Logistics Driving International Trade An Indispensable Engine

Modern logistics plays an indispensable role in promoting the development of international trade in a globalized business environment. This article analyzes the current state of modern logistics and its significance in international trade. It proposes strategies such as aligning with international standards, providing policy support, and training talented individuals to better facilitate modern logistics in serving international trade.

07/23/2025 Logistics
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New Opportunities in the Latin American E-commerce Market Challenges and Prospects Amid Giants' Rivalry

New Opportunities in the Latin American E-commerce Market Challenges and Prospects Amid Giants' Rivalry

Despite the unexpected decline in Brazil's e-commerce 'Black Friday' sales, e-commerce giants remain confident in the Latin American market and are actively expanding their presence. As the last e-commerce blue ocean globally, Latin America presents both challenges and abundant opportunities. In the future, platforms can leverage localization and innovative strategies to embrace growth.

07/23/2025 Logistics
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Global Shipping's New Dilemma The Economic Truth Behind The Surplus of Empty Containers

Global Shipping's New Dilemma The Economic Truth Behind The Surplus of Empty Containers

The global shipping industry is facing a severe challenge with a surplus of empty containers. Data indicates a surge in empty container numbers, while declining consumer demand and a fragile economic recovery are exacerbating storage pressures. Industry experts suggest that the future market environment will be more challenging, and shipping strategies need to be adjusted in a timely manner.

07/23/2025 Logistics
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Global Shipping Adopts Biodegradable Packaging Amid Carbon Tariffs

Global Shipping Adopts Biodegradable Packaging Amid Carbon Tariffs

This article explores the green transition of international shipping against the backdrop of global plastic bans and carbon tariffs. It analyzes the compliance standards for biodegradable materials, the restructuring logic of shipping costs, and the strategies employed by companies. The emphasis is on how green packaging can shift from a compliance cost to a competitive advantage.

08/04/2025 Logistics Industry Insights
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Global Small Package Shipping Costs Rise Amid Hidden Fees

Global Small Package Shipping Costs Rise Amid Hidden Fees

This article explores the dynamic structure of international small parcel shipping rates in 2025. It analyzes the impact of national uniform standards and surcharges on cross-border sales, highlighting the hidden costs of regional surcharges and the significance of different shipping strategies. The findings provide crucial insights for cross-border e-commerce sellers regarding cost management.

08/04/2025 Logistics Industry Insights
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