Amazon Sellers Optimize ACOS to Boost Profits

Amazon Sellers Optimize ACOS to Boost Profits

This article delves into the Amazon Advertising ACOS metric, explaining its calculation formula, influencing factors, and relationship with gross profit margin. It provides practical techniques for reducing ACOS, including keyword optimization, negative targeting strategies, and the combination of manual and automatic campaigns. The aim is to help sellers move away from excessive spending and achieve precise profitability by optimizing their advertising campaigns and improving their ACOS.

01/05/2026 Logistics Encyclopedia
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Ozon Streamlines Crossborder Orders Amid Passport Data Issues

Ozon Streamlines Crossborder Orders Amid Passport Data Issues

OZON cross-border e-commerce sellers often face the challenge of customers not providing passport information. This article offers effective strategies to address this issue, including problem diagnosis, proactive communication, information supplementation, preventive measures, and handling special cases. It helps sellers resolve order fulfillment issues, ensuring smooth cross-border trade operations. By implementing these solutions, sellers can minimize delays and maintain customer satisfaction on the OZON platform.

01/05/2026 Logistics
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Data Analytics Boosts Customs Efficiency Enforcement

Data Analytics Boosts Customs Efficiency Enforcement

The "Data Analysis Practical Handbook" aims to guide government departments like customs in leveraging big data and data analysis to enhance regulatory effectiveness and decision-making. The handbook covers aspects such as big data applications, data governance, and commonly used analytical tools. It assists in modernizing government governance capabilities by providing practical guidance on implementing data-driven strategies and improving operational efficiency through effective data analysis techniques.

01/05/2026 Customs Knowledge
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Air Cargo Data Informs Strategic Aviation Decisions

Air Cargo Data Informs Strategic Aviation Decisions

IATA's Air Cargo Data solutions deliver market intelligence, empowering businesses to optimize shipping strategies, enhance efficiency, expand markets, and manage risks. This enables companies to succeed in the air freight market by providing crucial insights into trends, performance benchmarks, and competitive landscapes. Leverage comprehensive data to make informed decisions, improve operational effectiveness, and ultimately gain a competitive edge in the dynamic world of air cargo.

01/08/2026 Logistics Industry Insights
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Amazon Sellers Face Review System Changes Fraud Risks Ahead of Black Friday

Amazon Sellers Face Review System Changes Fraud Risks Ahead of Black Friday

Amazon's review rating system is being tested, potentially altering buyer decision-making and impacting product sales. Simultaneously, local groups are frequently launching malicious attacks against Chinese sellers, risking listing removals. To combat these challenges, sellers must operate compliantly, actively appeal violations, and optimize product selection, listings, and pricing strategies. This approach is crucial for breaking through during the Black Friday promotion and achieving success.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Face Risks Compliance Challenges in Counterfeit Trade

Ebay Sellers Face Risks Compliance Challenges in Counterfeit Trade

This paper delves into the potential risks of selling counterfeit goods on eBay, including account suspension, legal liability, fund freezing, and reputational damage. It interprets eBay's relevant policies and regulations. Furthermore, it proposes compliance operation strategies, advising sellers to choose authentic product sources, optimize product descriptions, and provide excellent customer service for sustainable development. Finally, it briefly introduces information on account appeals and recovery.

01/04/2026 Logistics Encyclopedia
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Amazon Display Ads Drive High Conversion Rates

Amazon Display Ads Drive High Conversion Rates

The calculation method for Amazon Display Ads conversion rate has changed, now including view-through conversions, potentially inflating data. Sellers should interpret data cautiously, distinguishing between click-through and view-through conversions. Optimize audience targeting and ad creatives, and continuously test and refine strategies for more effective marketing. Focus on understanding the true impact of your campaigns by analyzing the specific types of conversions generated.

01/04/2026 Logistics Industry Insights
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Temu Rivals Amazon in Black Friday Sales Eyes Cyber Monday

Temu Rivals Amazon in Black Friday Sales Eyes Cyber Monday

Temu's rise challenges Amazon's Black Friday dominance, potentially positioning Cyber Monday as a new growth driver for e-commerce. This analysis delves into Temu's marketing strategies and logistical advantages, examines the reasons behind Amazon's Black Friday setbacks, and explores the new opportunities Cyber Monday presents to e-commerce sellers. Increased competition in cross-border e-commerce highlights the critical importance of innovation, service, and customer experience.

01/04/2026 Logistics Industry Insights
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Amazons Black Friday Sales Signal Ecommerce Recovery

Amazons Black Friday Sales Signal Ecommerce Recovery

Despite inflationary challenges, Amazon's 'Black Friday' saw sales surges exceeding 200% in some categories, with electronics and toys performing exceptionally well. Key drivers included low-price strategies and flexible payment options. Decreasing ocean freight costs helped reduce expenses, but profit growth hinges on increased demand. Cross-border e-commerce presents both opportunities and challenges, requiring continuous innovation to succeed in a competitive global market.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Gain Edge with Optimized Product Attributes

Ebay Sellers Gain Edge with Optimized Product Attributes

This article delves into the core dimensions and strategies of eBay product attribute optimization, emphasizing the importance of basic, necessary, optional, inconspicuous, and personalized attributes. Sellers should thoroughly understand platform rules, research competitors, and continuously test and optimize to improve search rankings and conversion rates. By focusing on these key areas, sellers can enhance product visibility and attract more potential buyers in the competitive eBay marketplace.

12/31/2025 Logistics Encyclopedia
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