Amazon Revamps Legacy Products with New Marketing Strategy

Amazon Revamps Legacy Products with New Marketing Strategy

This article delves into the advertising strategies for reactivating old products on Amazon through off-Amazon promotion. It emphasizes the importance of conversion rates and details the application of Code mode, adjustments to on-Amazon advertising, and keyword negation techniques. By synergizing off-site traffic generation with on-site conversion optimization, this approach helps sellers revitalize old products and achieve sales growth. The article provides practical insights into leveraging external traffic to boost internal performance and ultimately increase revenue for established product listings.

01/06/2026 Logistics Encyclopedia
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Douyin Shop Unveils Five Key Sales Models for Business Growth

Douyin Shop Unveils Five Key Sales Models for Business Growth

This article delves into the startup strategies for TikTok Shop and five mainstream livestreaming commerce models: short video traffic generation, shop self-broadcasting, influencer marketing, account remixing, and product card traffic. It emphasizes that merchants should adapt to the characteristics of the TikTok platform, focus on short video content creation, and choose the appropriate operating model based on their own circumstances to achieve rapid shop growth and profitability. This includes understanding platform algorithms and engaging with the community to maximize reach and conversions.

01/04/2026 Logistics Industry Insights
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Amazon Shifts Ad Strategy to Boost Profitability

Amazon Shifts Ad Strategy to Boost Profitability

Amazon sellers often face a dilemma of 'burning money and waiting to die,' necessitating precise operation for a breakthrough. During the new product launch phase, invest heavily in advertising, optimize with refined groups to boost Listing weight and gain organic traffic. Subsequently, reduce advertising spend while maintaining order volume. Key elements of precise operation include keyword research, Listing optimization, data analysis, off-site traffic generation, and customer relationship management. This approach helps sellers navigate the competitive landscape and achieve sustainable growth on Amazon.

01/04/2026 Logistics Industry Insights
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Taobao Tmall Sellers Urged to Prioritize Value Over Branding

Taobao Tmall Sellers Urged to Prioritize Value Over Branding

New Taobao and Tmall stores face traffic challenges and need to shift from relying on label matching to focusing on traffic value. Through refined operations, improve product competitiveness, optimize user experience, cultivate high-value users, and accumulate genuine transactions. This will gradually break through the label deficiency and achieve a successful breakthrough for new stores. By prioritizing user engagement and conversion, these stores can build a solid foundation for sustainable growth and overcome the initial hurdles of limited visibility and brand recognition.

01/19/2026 Logistics Industry Insights
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Asiapacific Air Cargo Demand Rises on Global Trade Shifts

Asiapacific Air Cargo Demand Rises on Global Trade Shifts

The Association of Asia Pacific Airlines (AAPA) reported a 5.6% year-on-year increase in air cargo demand in the Asia-Pacific region for June, accompanied by rising freight rates. This growth was primarily driven by manufacturing recovery and advanced shipments. Passenger traffic also experienced significant growth. However, the AAPA cautioned that declining business confidence could impact the future market. Airlines need to be vigilant about cost pressures and actively seek growth opportunities to navigate potential challenges and capitalize on emerging trends.

07/30/2025 Logistics
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US Rail Freight Surges Unexpectedly in Early July

US Rail Freight Surges Unexpectedly in Early July

U.S. rail freight and intermodal traffic both increased in the first week of July, with solid year-to-date cumulative growth. Economic recovery and infrastructure investments are key drivers behind this positive trend. The rise in rail freight volume suggests increased demand for goods and materials, reflecting a strengthening economy. Intermodal growth indicates efficient supply chain management and a shift towards more sustainable transportation options. These figures are positive economic indicators, suggesting continued recovery and growth in the U.S. economy.

01/20/2026 Logistics
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Four Proven Strategies to Grow Your Youtube Channel

Four Proven Strategies to Grow Your Youtube Channel

This article delves into four core strategies for YouTube growth: precise channel positioning, attractive channel design, compelling trailers, and effective channel SEO. It emphasizes the importance of active engagement and maintaining account activity to build a popular channel and monetize traffic. By focusing on these key elements, creators can optimize their channel for discoverability, attract a larger audience, and ultimately achieve sustainable growth and monetization on the YouTube platform.

01/07/2026 Logistics Industry Insights
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Instagram Strategies Drive Rapid Growth for Businesses

Instagram Strategies Drive Rapid Growth for Businesses

This article delves into practical tools and rapid follower growth strategies for Instagram marketing. It introduces data analytics tools, hashtag generators, and giveaway tools. Furthermore, it outlines four key strategies: influencer collaborations, content creation, industry-specific hashtags, and external traffic generation. These insights empower brands to master Instagram, enhance user engagement, expand brand influence, and ultimately drive business growth. The article provides actionable advice for leveraging Instagram's potential for marketing success.

01/07/2026 Logistics Industry Insights
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Amazon Sellers Boost Sales with Datadriven Ad Strategies

Amazon Sellers Boost Sales with Datadriven Ad Strategies

This article delves into the importance of Amazon advertising data analysis. It emphasizes the need to connect and interpret different reports to pinpoint advertising problem areas and offers specific strategies for optimizing keywords and search terms. Sellers can leverage tools like the 'Purchases Attributed to Advertising Report' and the 'Total Traffic and Invalid Traffic Report' to enhance advertising performance and drive sales growth. By understanding and acting on these data insights, sellers can significantly improve their ROI and achieve sustainable sales increases within the Amazon marketplace.

01/06/2026 Logistics Industry Insights
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Ebay Sellers Adopt Crossborder Strategies to Increase Sales

Ebay Sellers Adopt Crossborder Strategies to Increase Sales

This article provides a systematic marketing promotion plan for eBay cross-border e-commerce sellers. It aims to help sellers increase store exposure and achieve sales growth by focusing on store basic optimization, platform tool application, off-site traffic acquisition, interactive communities, and data analysis. The core strategies include: optimizing product listings, utilizing eBay promotion tools, expanding off-site traffic sources, establishing customer interaction, and data-driven optimization. The goal is to provide actionable insights to improve visibility and boost sales performance on the eBay platform.

01/06/2026 Logistics Industry Insights
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