Amazon Sellers Boost Ad Spending for Holiday Season

Amazon Sellers Boost Ad Spending for Holiday Season

The end-of-year peak season on Amazon is highly competitive, making traffic acquisition crucial both on and off the platform. Display Ads offer broad reach, allowing precise targeting through audience and content relevance. Utilizing strategies like retargeting and similar product targeting can effectively boost new product traffic, capture competitor traffic, and encourage cross-selling. This helps sellers achieve sales breakthroughs during the peak season.

12/31/2025 Logistics Industry Insights
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US Rail Freight Sees Mixed Results in March 2022

US Rail Freight Sees Mixed Results in March 2022

For the week of March 26, 2022, U.S. rail freight showed a mixed trend. Carload traffic increased slightly by 0.5%, mainly driven by increased coal and chemical shipments. However, intermodal traffic declined significantly by 6.2%, reflecting persistent supply chain bottlenecks. Overall North American rail traffic also experienced a year-over-year decrease. The data suggests the U.S. economy faces multiple challenges, including supply chain issues, structural adjustments, and inflation.

02/11/2026 Logistics
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US Rail Freight Sees Carload Rise Amid Container Decline

US Rail Freight Sees Carload Rise Amid Container Decline

According to the Association of American Railroads, U.S. rail freight experienced mixed results for the week ending January 14th. Carload traffic increased by 4.2% year-over-year, driven by demand for grain, nonmetallic minerals, and automobiles. However, container traffic decreased by 7% year-over-year, reflecting weaker global trade. Overall North American rail traffic saw a slight decline. Logistics companies should pay close attention to these market shifts and adapt accordingly.

02/03/2026 Logistics
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KOL Outreach Boosts SEO for Independent Ecommerce Stores

KOL Outreach Boosts SEO for Independent Ecommerce Stores

This article outlines a four-step approach to building a sustainable organic traffic growth system for independent websites, leveraging the power of KOLs. The steps include keyword research, on-page SEO optimization, blogger outreach for backlinks, and traffic ranking analysis. By strategically collaborating with KOLs and implementing these SEO techniques, businesses can achieve low-cost, high-return marketing results and drive significant organic traffic to their independent websites.

12/31/2025 Logistics Industry Insights
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US Rail Freight Decline Points to Economic Slowdown

US Rail Freight Decline Points to Economic Slowdown

According to the Association of American Railroads, U.S. rail carload and intermodal traffic both declined year-over-year for the week ending September 13. Carload traffic saw a slight decrease overall, but categories like chemicals and motor vehicles & parts showed notable growth. Intermodal traffic remained weak. While year-to-date figures still indicate growth, short-term risks should not be ignored, and caution is warranted regarding a potential economic slowdown.

02/04/2026 Logistics
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US Rail Freight Volumes Rise Amid Economic Recovery

US Rail Freight Volumes Rise Amid Economic Recovery

According to the Association of American Railroads, U.S. rail freight traffic for the week ending August 30th increased by 0.6% year-over-year, with intermodal traffic up 1.2%. Chemicals and metallic ores showed strong performance, while petroleum and grain declined. Cumulative freight traffic for the first 35 weeks of 2025 continues to grow, suggesting a gradual economic recovery. The rail industry faces both challenges and opportunities, requiring continuous innovation and development.

02/04/2026 Logistics
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US Rail Freight Carloads Rise As Container Volumes Decline

US Rail Freight Carloads Rise As Container Volumes Decline

According to the Association of American Railroads, for the week ending January 17th, U.S. rail carload traffic increased by 0.3% year-over-year, while container traffic decreased by 2.4%. Grain and chemical shipments were the primary drivers of carload growth. The decline in container traffic may indicate weakening consumer demand. The full-year trend remains to be seen, and the rail freight market faces both challenges and opportunities.

01/29/2026 Logistics
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US Visa Fees to Rise Amid New integrity Fee Backlash

US Visa Fees to Rise Amid New integrity Fee Backlash

US visa fees are potentially set to increase significantly, with a new $250 "Visa Integrity Fee" applicable to all non-immigrant visa applicants, potentially raising the total cost to over $400. The fee aims to increase government revenue and reduce the fiscal deficit, but the refund mechanism remains unclear. This move, occurring as the US prepares to host major events, could increase the cost of traveling to the United States.

02/11/2026 Customs Knowledge
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Douyin Live Streaming Gains Traction Among Small Businesses

Douyin Live Streaming Gains Traction Among Small Businesses

This paper addresses the traffic challenges faced by small and medium-sized merchants and influencers in Douyin E-commerce live streaming. It reveals the existence of untapped potential time slots on the platform and provides specific broadcasting time recommendations based on different industries. The importance of weekend traffic is also emphasized. The aim is to help merchants and influencers accurately grasp the traffic code, improve live streaming efficiency, and achieve business growth.

01/05/2026 Logistics Industry Insights
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US Rail Freight Carloads Rise Intermodal Declines in January

US Rail Freight Carloads Rise Intermodal Declines in January

According to the Association of American Railroads, U.S. rail freight performance in late January presented a mixed picture. Carload traffic increased by 3.3% year-over-year, driven by nonmetallic minerals and coal. However, intermodal traffic declined by 6.7%, reflecting softening consumer demand and ongoing supply chain challenges. Overall North American rail traffic saw a slight decrease. Key influencing factors going forward include the broader macroeconomic environment, supply chain resilience, the energy transition, and technological innovation.

01/28/2026 Logistics
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