Overseas Advertisers Focus on Upper Funnel for Growth

Overseas Advertisers Focus on Upper Funnel for Growth

Many overseas marketing teams struggle to scale growth despite high ad conversion rates, often due to neglecting the importance of "upper funnel traffic." This article delves into the definition and value of upper funnel traffic, exploring how to effectively leverage it to overcome growth bottlenecks. It provides quantifiable goals and evaluation methods to help overseas teams achieve sustainable and scalable growth. Focusing on attracting and engaging potential customers early in the sales funnel is crucial for long-term success in international markets.

01/23/2026 Logistics Industry Insights
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Makukus Tiktok Shop Success Dominates Philippines Baby Market

Makukus Tiktok Shop Success Dominates Philippines Baby Market

Mom and baby brand Makuku achieved a 900% growth in the Philippines TikTok Shop by selecting the right niche, leveraging influencer marketing to drive traffic, and utilizing live commerce for efficient conversion, all while capitalizing on TikTok Shop platform support. Their key strategies include collaborating with local influencers, expanding product categories, carefully selecting influencers, and implementing pre-live traffic generation, in-live interaction, and pre-promotion for platform mega sales events. These tactics contributed significantly to their success in the Southeast Asian market.

01/27/2026 Logistics Industry Insights
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Google Keyword Planner Boosts Targeted Marketing Campaigns

Google Keyword Planner Boosts Targeted Marketing Campaigns

Google Keyword Planner is a powerful keyword research and online marketing tool designed to help users find keywords relevant to their business or content, and optimize online advertising campaigns or SEO strategies. Through features like traffic analysis, SEO difficulty assessment, and related keyword suggestions, users can better understand their target audience's needs, improve online visibility and traffic, and achieve business success. It allows for data-driven decisions in keyword selection and provides insights into search volume and competition, enabling more effective marketing efforts.

01/27/2026 Logistics Encyclopedia
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Tiktok Drives Beauty and Personal Care Sales Surge

Tiktok Drives Beauty and Personal Care Sales Surge

This article delves into TikTok's traffic logic and product selection strategies, emphasizing how beauty and personal care products can break through on TikTok by highlighting explicit functions, offering affordable alternatives to big brands, providing excellent value for money, and showcasing novelty and uniqueness. It also proposes product strategies for attracting traffic via TikTok and stresses the importance of strategic thinking for businesses leveraging TikTok for marketing. The key is understanding the platform's algorithm and tailoring product offerings to resonate with the TikTok audience.

01/28/2026 Logistics Industry Insights
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US Rail Freight Sees Container Growth Offset Coal Decline

US Rail Freight Sees Container Growth Offset Coal Decline

According to the Association of American Railroads, U.S. rail freight performance in October was mixed. Container traffic increased year-over-year, reaching a 28-month high, driven by economic resilience and supply chain optimization. However, coal transportation declined, dragging down overall carload volume. Year-to-date figures also show a decrease in container traffic, influenced by the energy transition. The Panama Canal congestion may boost demand for rail container transport. The rail freight market faces both opportunities and challenges in the future.

01/29/2026 Logistics
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US Port Strike Threatens Major Supply Chain Disruptions

US Port Strike Threatens Major Supply Chain Disruptions

The risk of a strike by port workers on the US East and West Coasts is increasing due to significant disagreements between labor and management regarding automation and compensation. A strike could disrupt supply chains, increase costs, and cause cargo delays. Businesses should plan ahead, increase inventory, diversify sourcing, and enhance communication to mitigate potential risks and ensure business continuity. Proactive measures are crucial to minimize the impact of a potential port shutdown and maintain operational stability during this period of uncertainty.

11/03/2025 Logistics
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Supply Chain Transparency Boosts Efficiency Cuts Costs

Supply Chain Transparency Boosts Efficiency Cuts Costs

Demand-Driven Supply Chain (DDSC) leverages transparency to reduce costs and improve efficiency, resulting in a 15% reduction in inventory, over 20% increase in order fulfillment rate, more than 2% revenue growth, and a 3-5% increase in gross profit margin. Transparency is key, requiring unified metrics and collaborative efforts across the supply chain. DDSC is particularly suitable for fast fashion, high-tech, and food & beverage industries. Companies should assess their readiness in terms of transparency, agility, and collaboration before implementing DDSC.

01/29/2026 Logistics Industry Insights
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US Rail Freight Rebounds Pointing to Economic Recovery

US Rail Freight Rebounds Pointing to Economic Recovery

Data from the Association of American Railroads reveals a significant increase in U.S. rail freight and intermodal volume for the week ending February 19th. All ten commodity categories experienced growth, signaling a potential economic recovery. Year-to-date figures show an increase in rail freight volume, but a decrease in intermodal. North American rail freight volume also demonstrates growth. These rail freight data reflect gradual improvements in industrial production, consumer demand, and supply chains. However, the industry faces both challenges and opportunities.

02/11/2026 Logistics
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Ebay to Adjust Seller Fees in Europe by 2026

Ebay to Adjust Seller Fees in Europe by 2026

eBay will adjust fees for several European sites starting February 12, 2026. Fixed transaction fees will increase in the UK and Germany. Germany's variable transaction fee rates will also rise. The UK will see rate adjustments for specific categories, and Germany will adjust the fee cap for high-tech products. Poland will experience an increase in fixed transaction fees and the introduction of tiered rates. Sellers should understand these changes and adjust their operational strategies accordingly to mitigate potential impact.

02/03/2026 Logistics Industry Insights
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US Truckload Rates Rise As Volume Falls in September

US Truckload Rates Rise As Volume Falls in September

A DAT report indicates a decline in US truckload freight volume during September, coupled with a slight increase in freight rates, revealing a divergence where prices rise without corresponding volume growth. This rate increase, not driven by demand, potentially signals underlying market issues. Brokers face squeezed margins, while carriers encounter both opportunities and challenges. Experts express pessimism regarding the peak season outlook, suggesting the market adjustment may persist. The report highlights a complex and potentially concerning situation within the truckload freight sector.

02/04/2026 Logistics Industry Insights
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