Amazon Sellers Shift Strategies As Google Ads Pause Cuts Traffic

Amazon Sellers Shift Strategies As Google Ads Pause Cuts Traffic

Amazon's abrupt halt of Google Ads campaigns led to a significant drop in traffic for many sellers. This article delves into the reasons behind this event and its impact on businesses. It provides actionable strategies for sellers to navigate this new landscape, including optimizing on-Amazon advertising, expanding off-Amazon traffic sources, and improving Listing quality. These tactics aim to help sellers achieve continued growth in the face of changing market dynamics.

01/21/2026 Logistics Industry Insights
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Victorias Swan Hill Airport Adopts YKER Code for Air Traffic

Victorias Swan Hill Airport Adopts YKER Code for Air Traffic

Kerrang Airport's ICAO code is YKER. Located in Victoria, Australia, it serves as a vital aviation hub connecting local communities to the world. This article explains the significance of ICAO codes, the airport's geographical location and regional importance, and how to find airport codes. It also provides a glimpse into the future development of Kerrang Airport, highlighting its continuing role in regional connectivity and potential for growth.

01/22/2026 Airport Codes
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Amazon Sellers Urged to Focus on Organic Traffic Over Promotions

Amazon Sellers Urged to Focus on Organic Traffic Over Promotions

This article delves into the Amazon Flywheel Effect, revealing the underlying logic of its traffic allocation. By analyzing core elements such as product selection, traffic, conversion rates, customer experience, and seller services, it helps sellers understand how to build a virtuous cycle growth model, avoid ineffective promotions, and achieve sustainable organic traffic growth. The analysis provides insights into creating a positive feedback loop that drives continuous improvement and ultimately leads to increased sales and customer loyalty on the Amazon platform.

01/22/2026 Logistics Industry Insights
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UPS Expands Cologne Hub with 200M Investment to Boost Global Trade

UPS Expands Cologne Hub with 200M Investment to Boost Global Trade

UPS announced a $200 million expansion of its European air hub at Cologne/Bonn Airport in Germany to meet growing global trade demands. The expansion will significantly increase package sorting capacity, create new jobs, and incorporate state-of-the-art sorting technology, further solidifying Cologne/Bonn Airport's position as a leading logistics center in Europe. This investment reflects UPS's confidence in the long-term growth of global trade and its commitment to providing exceptional service to its customers. The upgraded facility will enhance efficiency and support faster delivery times for businesses worldwide.

01/21/2026 Logistics
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Baidu Seeks to Revive Struggling Ad Feed Business

Baidu Seeks to Revive Struggling Ad Feed Business

This article delves into the reasons behind the decline of Baidu Information Feed ad campaigns and provides an actionable recovery plan. It includes diagnosing the 'symptoms' of the decline phase, expanding targeting to unlock more traffic, innovating to reshape user appeal, and optimizing landing pages to improve conversion rates. These practical strategies aim to revitalize your ads and enhance campaign performance, helping you restore ad vitality and improve your return on investment.

12/30/2025 Logistics Industry Insights
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Pasni Airport Data Insights Revealed in PSI Code Analysis

Pasni Airport Data Insights Revealed in PSI Code Analysis

From a data analyst's perspective, this paper delves into the IATA code PSI of Pasni Airport. By incorporating key information such as airport name and geographical coordinates, it analyzes the airport's operational status and potential value. Through data analysis of cargo, passenger traffic, and flight delays, this study aims to provide decision-making support for relevant stakeholders. The analysis offers insights into the airport's performance and identifies areas for improvement and potential investment opportunities.

01/22/2026 Airport Codes
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Google Ads Search Network Pros and Cons for Advertisers

Google Ads Search Network Pros and Cons for Advertisers

This article delves into the nuances of the "Include Google search partners" option in Google Ads. Enabling it expands ad reach but may also introduce lower-quality traffic. It's recommended to adjust the strategy based on actual ad performance data and optimize budget allocation accordingly. Careful monitoring and analysis are crucial to determine whether including search partners is beneficial for specific campaigns. Consider factors like conversion rates and cost per acquisition when making decisions.

01/04/2026 Logistics Encyclopedia
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Study Reveals Optimal Posting Times for Facebook Instagram

Study Reveals Optimal Posting Times for Facebook Instagram

Mastering the optimal posting times on Facebook and Instagram is crucial for successful social media marketing. This article, based on research data from overseas social media management agency Sprout, reveals the best posting times for various industries on these two platforms. It emphasizes the importance of continuous testing to refine your strategy and maximize engagement. By understanding these insights, you can effectively boost traffic and achieve better results in your social media campaigns.

01/04/2026 Logistics Industry Insights
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Douyin Shops Beginners Guide to Ecommerce Product Selection

Douyin Shops Beginners Guide to Ecommerce Product Selection

This article details how TikTok Shop beginners can leverage Ocean Engine (Qianchuan) to discover blue ocean keywords, combine TikTok Mall and sourcing platforms for product selection, and effectively increase product card traffic through optimized product titles and related products to achieve quick sales. It emphasizes the importance of product optimization after selection, including the title, main image, details page, and pricing strategy. This approach helps new sellers navigate the platform and find profitable niches.

01/05/2026 Logistics Industry Insights
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Top Tiktok Mistakes to Avoid for Better Engagement

Top Tiktok Mistakes to Avoid for Better Engagement

This article reveals five common mistakes TikTok beginners make: inaccurate product selection, overly promotional content, neglecting music and effects, not participating in hashtag challenges, and lack of user interaction. Through sales-oriented analysis, it helps beginners avoid these pitfalls, quickly get started with TikTok operations, and monetize traffic. The article provides practical advice to improve content strategy and audience engagement, ultimately leading to better performance on the platform and successful conversion of viewers into customers.

01/04/2026 Logistics Industry Insights
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