Baidu Seeks to Revive Struggling Ad Feed Business

Baidu Seeks to Revive Struggling Ad Feed Business

This article delves into the reasons behind the decline of Baidu Information Feed ad campaigns and provides an actionable recovery plan. It includes diagnosing the 'symptoms' of the decline phase, expanding targeting to unlock more traffic, innovating to reshape user appeal, and optimizing landing pages to improve conversion rates. These practical strategies aim to revitalize your ads and enhance campaign performance, helping you restore ad vitality and improve your return on investment.

12/30/2025 Logistics Industry Insights
Read More
Amazons Buy with Prime Expands Options for Independent Brands

Amazons Buy with Prime Expands Options for Independent Brands

Buy with Prime allows Prime members to use Amazon Pay and logistics on independent websites, potentially boosting conversion rates. This enables brand sellers to drive traffic from within Amazon. However, it's crucial to carefully monitor costs and data related to Buy with Prime performance. While offering increased visibility and potential sales growth, understanding the financial implications and tracking key metrics are essential for successful implementation and maximizing the benefits of Buy with Prime.

12/30/2025 Logistics Industry Insights
Read More
Amazon Ads Optimizing Sales with Low Budget

Amazon Ads Optimizing Sales with Low Budget

In the competitive Amazon marketplace, simply burning money doesn't guarantee success. This article emphasizes achieving sustainable profitability by focusing on refined product selection, optimizing listing relevance and conversion rates, and building a replicable operational model. The key is to leverage minimal advertising spend to maximize organic traffic and order volume. Data-driven decision-making, continuous learning and innovation, and building an efficient team are crucial for long-term success in Amazon operations.

12/30/2025 Logistics Industry Insights
Read More
Douyin Shop Sellers Boost Sales With Optimized Product Images

Douyin Shop Sellers Boost Sales With Optimized Product Images

This article details the importance of white background images for products in Douyin Shops and provides practical methods for batch generation. These include using the "Miaoshou" tool, leveraging Douyin's built-in smart matting feature, and utilizing "Meitu Wang" for refined processing. It also emphasizes the importance of optimizing the main image and avoiding violations. The goal is to help merchants improve their product quality score, gain more platform-recommended traffic, and ultimately increase sales.

12/30/2025 Logistics Encyclopedia
Read More
US Rail Freight Growth Mixed in September YTD Up

US Rail Freight Growth Mixed in September YTD Up

Data from the Association of American Railroads shows that for the week ending September 20th, U.S. rail carloads and intermodal traffic both decreased year-over-year, primarily due to factors such as weak coal demand. However, cumulative data for the year still indicates growth. This article provides an in-depth analysis of the key factors influencing rail freight and looks ahead to future challenges and opportunities, emphasizing the importance of focusing on long-term trends.

02/04/2026 Logistics
Read More
North American Rail Freight Carloads Rise Intermodal Declines

North American Rail Freight Carloads Rise Intermodal Declines

For the week ending November 8, 2025, U.S. rail carload traffic saw a slight increase of 0.1%, while intermodal units decreased by 8.7% year-over-year. Year-to-date figures show carloads and intermodal up 1.8% and 2.5% respectively, but the single-week data reflects pressures from economic slowdown, supply chain challenges, and energy transition. Rail freight needs to embrace innovation and strengthen collaboration to navigate these challenges and seize growth opportunities.

02/04/2026 Logistics
Read More
US Rail Freight Volumes Reflect Uneven Recovery Trends

US Rail Freight Volumes Reflect Uneven Recovery Trends

The Association of American Railroads reported that U.S. rail freight and intermodal traffic both increased year-over-year for the week ending August 30th. Chemicals and metallic ores showed strong performance, while petroleum and grain declined. Year-to-date figures indicate overall growth in both rail freight and intermodal volume. Key drivers include economic recovery and infrastructure investments. However, attention should be paid to geopolitical risks such as inflation and labor shortages.

02/04/2026 Logistics
Read More
Sevenstep SEO Strategy to Boost Google Rankings

Sevenstep SEO Strategy to Boost Google Rankings

This article details seven key steps for Google SEO, including keyword research, content optimization, technical SEO, link building, user experience optimization, continuous monitoring and adjustment, and local SEO (if applicable). By systematically implementing these strategies, websites can effectively improve their ranking in Google search results, thereby gaining more organic traffic. This holistic approach covers all essential aspects of SEO, ensuring a comprehensive and impactful strategy for improved visibility and performance in search.

02/05/2026 Logistics Encyclopedia
Read More
Googles August Update Alters SEO for AI Content

Googles August Update Alters SEO for AI Content

Google's August core algorithm update aimed to improve content quality assessment, impacting traffic for some websites. However, high-quality content sites saw growth. The update emphasizes user value, urging SEO practitioners to prioritize quality. Leverage AI tools to enhance efficiency and create original, professional, and helpful content. This approach is crucial for adapting to algorithm adjustments and attracting users. Focus on providing value to users to thrive in the evolving search landscape.

02/05/2026 Logistics Industry Insights
Read More
Alibabacom Sellers Urged to Optimize Lowconversion Products

Alibabacom Sellers Urged to Optimize Lowconversion Products

This article provides a systematic troubleshooting method to help cross-border e-commerce sellers efficiently improve the overall conversion rate of their Alibaba.com stores, leading to increased business opportunities and orders. Using data-driven insights, it precisely identifies low-converting products and proposes corresponding optimization strategies for different types of problem products. These strategies include traffic source analysis, keyword accuracy correction, main image visual optimization, price and minimum order quantity evaluation, and promotion strategy adjustments.

02/05/2026 Customs Knowledge
Read More