Amazon Sellers Optimize ACOS to Boost Profits

Amazon Sellers Optimize ACOS to Boost Profits

This article delves into the Amazon Advertising ACOS metric, explaining its calculation formula, influencing factors, and relationship with gross profit margin. It provides practical techniques for reducing ACOS, including keyword optimization, negative targeting strategies, and the combination of manual and automatic campaigns. The aim is to help sellers move away from excessive spending and achieve precise profitability by optimizing their advertising campaigns and improving their ACOS.

01/05/2026 Logistics Encyclopedia
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Amazon Ads Introduces Advanced Features for Precision Targeting

Amazon Ads Introduces Advanced Features for Precision Targeting

This article delves into three practical features of the Amazon Advertising backend: data statistics, product targeting expansion, and budget rule settings. It helps sellers precisely target their audience, broaden their reach, and flexibly control their budget. By leveraging these features, sellers can significantly improve their advertising efficiency and boost sales performance on the Amazon platform. The focus is on providing actionable insights for optimizing campaigns and maximizing return on ad spend.

01/05/2026 Logistics Industry Insights
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Six SEO Tactics to Boost Website Engagement

Six SEO Tactics to Boost Website Engagement

This article delves into optimizing website content to improve user experience and search engine rankings. It details six key methods: optimizing meta descriptions, using subheadings, adding structured data, ensuring Google and users see the same content, creating unique page titles, and controlling search result display. By implementing these strategies, websites can more effectively attract users and achieve higher search engine rankings. The focus is on practical techniques to enhance both user engagement and SEO performance through strategic content adjustments.

01/05/2026 Logistics Encyclopedia
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WCO Promotes Gender Equality in Global Customs Operations

WCO Promotes Gender Equality in Global Customs Operations

The WCO Gender Equality Conference highlighted progress in gender equality within customs administrations, sharing best practices and urging member collaboration to build a fair and inclusive environment. The conference emphasized the importance of mainstreaming gender perspectives in customs policies and operations. Participants discussed strategies for promoting women's leadership and addressing gender-based discrimination. The call for collaborative efforts aims to foster a global customs community that values diversity and ensures equal opportunities for all, ultimately contributing to more effective and equitable trade facilitation.

01/05/2026 Customs Knowledge
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Vietnam's Tan Son Nhat Airport: Historic Hub Drives Economic Growth

Vietnam's Tan Son Nhat Airport: Historic Hub Drives Economic Growth

Tan Son Nhat International Airport in Ho Chi Minh City is the largest airport in Vietnam, located 7 kilometers north of the city. Established in the 1930s and transformed from a military base, it currently handles about 25 million passengers annually. With the increase in international flights, a new international terminal was added in 2007 to enhance service capacity, connecting major regions across the globe.

07/28/2025 Airport Codes
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Tariff Classification Cuts Costs for Businesses

Tariff Classification Cuts Costs for Businesses

Regular reviews of the Harmonized Tariff Schedule (HTS) can lead to significant cost savings for manufacturers. Experts indicate that simple tariff reclassification strategies can effectively reduce corporate tariff expenditures, enhance market competitiveness, and help businesses respond flexibly to the volatile trade environment.

08/05/2025 Customs Knowledge
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Experts Analyze Crossborder Logistics Risks and Mitigation Strategies

Experts Analyze Crossborder Logistics Risks and Mitigation Strategies

This article provides an in-depth analysis of the core definitions and operational processes of cross-border logistics. It explores the characteristics and risks associated with different logistics models and emphasizes the importance of mastering key points and cost control in the context of globalization. It suggests that companies utilize comparison platforms and professional consultants to optimize their cross-border transportation strategies.

08/07/2025 Logistics Encyclopedia
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