Amazon Sellers Boost Ad Spending for Holiday Season

Amazon Sellers Boost Ad Spending for Holiday Season

The end-of-year peak season on Amazon is highly competitive, making traffic acquisition crucial both on and off the platform. Display Ads offer broad reach, allowing precise targeting through audience and content relevance. Utilizing strategies like retargeting and similar product targeting can effectively boost new product traffic, capture competitor traffic, and encourage cross-selling. This helps sellers achieve sales breakthroughs during the peak season.

12/31/2025 Logistics Industry Insights
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Tiktok Short Videos Boost Live Stream Engagement

Tiktok Short Videos Boost Live Stream Engagement

This article delves into the strategies and methods behind viral TikTok videos for traffic generation, emphasizing the importance of topic selection, content planning, filming techniques, and interactive engagement. Through case studies, it reveals how to leverage short videos to precisely drive traffic to live streaming rooms, enhance user stickiness, and ultimately increase sales. Master these skills, and you too can unlock your own TikTok traffic secrets.

01/27/2026 Logistics Industry Insights
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US Rail Freight Gains in Carloads Intermodal Lags Behind

US Rail Freight Gains in Carloads Intermodal Lags Behind

According to the Association of American Railroads, for the week ending November 29th, U.S. rail carload traffic increased by 4.3% year-over-year, led by coal, nonmetallic minerals, and grain. Intermodal containers and trailers decreased by 6.5% year-over-year. Year-to-date, carload traffic and intermodal traffic have increased by 1.8% and 1.9%, respectively. The rail freight market faces both challenges and opportunities in the future.

02/04/2026 Logistics
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Five Key Strategies for New Tiktok Shop Sellers

Five Key Strategies for New Tiktok Shop Sellers

This article provides a beginner's guide to starting a TikTok Shop, focusing on five key aspects: product selection, traffic, profitability, paid traffic, and product strategy. It emphasizes the importance of product selection, suggesting methods like identifying blue ocean products, tracking trends, and leveraging celebrity endorsements. The guide stresses the need for targeted traffic through user profiling. It advises against unprofitable sales and encourages focusing on profitability. The article also explores using paid traffic tools for precise targeting and recommends listing multiple products and optimizing them through testing to increase the success rate of launching a TikTok Shop.

12/30/2025 Logistics Industry Insights
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KOL Outreach Boosts SEO for Independent Ecommerce Stores

KOL Outreach Boosts SEO for Independent Ecommerce Stores

This article outlines a four-step approach to building a sustainable organic traffic growth system for independent websites, leveraging the power of KOLs. The steps include keyword research, on-page SEO optimization, blogger outreach for backlinks, and traffic ranking analysis. By strategically collaborating with KOLs and implementing these SEO techniques, businesses can achieve low-cost, high-return marketing results and drive significant organic traffic to their independent websites.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Boost Sales with Strategic Keyword Optimization

Amazon Sellers Boost Sales with Strategic Keyword Optimization

This article delves into the relationship between keywords and traffic on the Amazon platform, emphasizing the crucial role keywords play in boosting product visibility and sales. It analyzes the sources of keyword traffic and provides practical advice on optimizing titles, keywords, product images, and product descriptions. The aim is to help sellers increase traffic and sales in the new year by effectively leveraging keyword strategies and improving product discoverability on Amazon.

01/27/2026 Logistics Encyclopedia
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US Rail Freight Carloads Rise As Container Volumes Decline

US Rail Freight Carloads Rise As Container Volumes Decline

According to the Association of American Railroads, for the week ending January 17th, U.S. rail carload traffic increased by 0.3% year-over-year, while container traffic decreased by 2.4%. Grain and chemical shipments were the primary drivers of carload growth. The decline in container traffic may indicate weakening consumer demand. The full-year trend remains to be seen, and the rail freight market faces both challenges and opportunities.

01/29/2026 Logistics
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US Rail Freight Decline Points to Economic Slowdown

US Rail Freight Decline Points to Economic Slowdown

According to the Association of American Railroads, U.S. rail carload and intermodal traffic both declined year-over-year for the week ending September 13. Carload traffic saw a slight decrease overall, but categories like chemicals and motor vehicles & parts showed notable growth. Intermodal traffic remained weak. While year-to-date figures still indicate growth, short-term risks should not be ignored, and caution is warranted regarding a potential economic slowdown.

02/04/2026 Logistics
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US Rail Freight Volumes Rise Amid Economic Recovery

US Rail Freight Volumes Rise Amid Economic Recovery

According to the Association of American Railroads, U.S. rail freight traffic for the week ending August 30th increased by 0.6% year-over-year, with intermodal traffic up 1.2%. Chemicals and metallic ores showed strong performance, while petroleum and grain declined. Cumulative freight traffic for the first 35 weeks of 2025 continues to grow, suggesting a gradual economic recovery. The rail industry faces both challenges and opportunities, requiring continuous innovation and development.

02/04/2026 Logistics
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US Rail Freight Sees Carload Rise Amid Container Decline

US Rail Freight Sees Carload Rise Amid Container Decline

According to the Association of American Railroads, U.S. rail freight experienced mixed results for the week ending January 14th. Carload traffic increased by 4.2% year-over-year, driven by demand for grain, nonmetallic minerals, and automobiles. However, container traffic decreased by 7% year-over-year, reflecting weaker global trade. Overall North American rail traffic saw a slight decline. Logistics companies should pay close attention to these market shifts and adapt accordingly.

02/03/2026 Logistics
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