Amazon Enhances Analytics with ASIN Search Term Tracking

Amazon Enhances Analytics with ASIN Search Term Tracking

Amazon Brand Analytics has been significantly updated, adding search term performance insights within the ASIN view. Sellers can now track keyword click-through rates, conversion rates, and add-to-cart metrics for individual ASINs. This enables precise analysis of keyword effectiveness, optimization of ad campaigns, and expansion of Listing traffic, ultimately boosting sales and market share. While the download function is not yet updated, sellers are encouraged to actively utilize this feature to unlock growth opportunities.

12/31/2025 Logistics Industry Insights
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Amazon Ads 3step Strategy for Efficient Campaigns

Amazon Ads 3step Strategy for Efficient Campaigns

This article details three key steps for basic Amazon advertising optimization: filtering high-converting keywords, excluding ineffective traffic, and optimizing precise traffic. It emphasizes the importance of regular optimization and A/B testing. It guides sellers on how to set click-through rate (CTR) and conversion rate thresholds based on their own and competitor data, thereby more effectively improving advertising performance. Regular monitoring and adjustments are crucial for maximizing ROI and staying ahead of the competition within the Amazon marketplace.

12/30/2025 Logistics Encyclopedia
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NZ Dollar Faces Ecommerce Crossborder Challenges

NZ Dollar Faces Ecommerce Crossborder Challenges

This article provides an in-depth analysis of the New Zealand Dollar's role in cross-border e-commerce, including its history, circulation, and the impact of exchange rate fluctuations on transaction costs. It highlights the NZD's convenience in cross-border payments and international trade cooperation. The study emphasizes the influence of the New Zealand Dollar's stability on consumer confidence and proposes strategies for cross-border e-commerce businesses to better seize opportunities in the New Zealand market. The aim is to help businesses navigate the exchange rate risks and optimize their operations within the New Zealand e-commerce landscape.

01/30/2026 Exchange Rate Query
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FOB Airport Pricing Key to Mitigating Air Freight Risks

FOB Airport Pricing Key to Mitigating Air Freight Risks

This article provides an in-depth analysis of FOB Airport Price in international air freight, clarifying its price composition, risk transfer mechanisms, and the division of responsibilities between buyers and sellers. By comparing it with traditional FOB, the article highlights the unique application of FOB Airport Price in air freight trade. The aim is to help practitioners mitigate trade risks and ensure smooth transactions. It covers key aspects like price calculation, responsibilities of each party involved, and potential pitfalls to avoid when using this specific trade term.

11/03/2025 Logistics Encyclopedia
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Export License Rules Key for Compliant Global Trade

Export License Rules Key for Compliant Global Trade

An export license is an authorization document issued by the U.S. government to regulate the legal trade of restricted goods. Exporters must determine if a license is required by consulting the Commerce Control List, ensuring compliance with national security and legal regulations. Compliant export transactions not only protect business interests but also promote the development of the international economy.

08/05/2025 Customs Knowledge
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