Brand Value Holds Firm Amid Interestbased Ecommerce Shift

Brand Value Holds Firm Amid Interestbased Ecommerce Shift

This paper explores the significance of brand value in the era of interest-based e-commerce. It argues that the rapid success stories fueled by newbie bonuses are unsustainable, and companies should transform these bonuses into core competencies. The relationship between IP and brand resembles that of fashion and classics. Companies should focus on brand building, turning opportunities into capabilities. The essence of commerce is symbiosis, and a brand is a stable cognitive symbol, the cornerstone for enterprises to remain invincible in market competition. Brand building is crucial for long-term success.

Shanghai Port Streamlines Oversized Cargo Handling

Shanghai Port Streamlines Oversized Cargo Handling

This article delves into the operational specifications for oversized cargo in special containers entering Shanghai Port, focusing on the calculation methods for oversized cargo entry plan declaration. It addresses common issues such as handling LCL cargo after bill of lading cut-off, bearing drop-off costs due to force majeure, bill of lading splitting, cost differences in trucking fleets, and Canadian ACI declaration. The article proposes corresponding strategies and recommendations, aiming to provide practical guidance for freight forwarding companies. This helps ensure smoother and more efficient oversized cargo handling within the port.

Yangshan Port Faces Cost Challenges Under FOB Terms

Yangshan Port Faces Cost Challenges Under FOB Terms

This paper delves into the causes of Yangshan container pickup issues under FOB terms, highlighting cost control, supplier factors, and freight rates as key influencers. It proposes solutions such as optimizing resource allocation, negotiating with shipping companies, and seeking professional assistance. The aim is to help businesses reduce or avoid extra costs and safeguard their interests. The analysis emphasizes the importance of proactive measures in managing FOB-related risks and ensuring efficient supply chain operations. Effective strategies can lead to significant cost savings and improved profitability for businesses involved in international trade.

Shippers and Carriers Debate Responsibility for Container Weighing Fees

Shippers and Carriers Debate Responsibility for Container Weighing Fees

This article explores the current state and coping strategies for VGM (Verified Gross Mass) charges in the freight forwarding industry. It points out that VGM charges have become an industry-wide phenomenon, with freight forwarders in a weak position when dealing with shipping companies and port areas. Some freight forwarders avoid risks by shifting responsibility to customers. The article emphasizes the importance of freight forwarders balancing costs and ensuring profits while remaining compliant with regulations. It highlights the need for strategic approaches to navigate the challenges posed by VGM charges.